Internet Marketing News – Search Engine Marketing

General wisdom within the web marketing world is that Pay Per Click (or Search Engine Marketing) campaigns are the instant results but fickle cousin of organic SEO, which is slower but more worthwhile in the long run. Of course, both are necessary in any website campaign, and site launch is always the best time to start your PPC campaign. Today we check out the 4 most important considerations for a business owner before getting started with your search engine marketing strategy!

Know what people are interested in
People in general are always interested in money, improving their health or relationships, and that three-letter word that starts with ‘s’ and ends in ‘x’! However, there will also be plenty of micro-buzz within your industry. A couple of months ago in SEO firms, everybody was talking about the effect of Google’s personalized search on the results that people see. In the construction industry, 3D modeling software has been a niche but important buzz topic for a while. You can probably already think of a couple for your own industry – and it’s very helpful to tie your search engine marketing campaigns to something very hot, very current, and very short term like that.

Know where people are going
Many novice search engine marketers send people to the home page of the website. More experienced campaigners have special landing pages set up, that allow people to navigate back to your home page from them but aren’t part of the regular site information architecture. Make your landing page tightly correlated with your search engine marketing copywriting, and the buzz that you’re trying to pick up on.

Know your visitor goals
If ‘visitors’ is the goal you have in mind when designing your campaign, ‘visitors’ are all you’ll get. You won’t get leads, bites, or purchases. Aim high, and think about how your copy and design can lead people to the goal.

Know your campaign goals
Search engine marketing campaigns can very quickly get out of control if you don’t set a goal for the campaign, and a time limit by which it should reach it before reviewing your general strategy. It’s easy to get caught up in bidding wars … but definitely not good for the purse strings!

There are quite a few things to consider when you begin press release distribution. Will you use all of the free sites, or just one or two of the paid sites? Will you use your home page or deep links to your website? As a matter of fact, will you get an Internet marketing service or another professional to do all this for you, or will you go the hard yards yourself?

In fact, one question looms above all the others in importance, almost the sole determinant of the breadth that your press release distribution will achieve. That is whether your topic is newsworthy, or not. So, how do you write a press release that is worthy of the news? We give you a guide to some common occurrences, which news sites will pick up.

Specials and Promotions

People like to know about specials and promotions. The more coveted these are, the more newsworthy they make your press release … so choose your specials carefully! A 5% discount storewide might cost you more money, but garner less free press than putting on a promotion where all drinks are free every Wednesday from 3-6pm. Press release distribution breadth is generally good for this type of release.

Competitions

In the same way as promotions and specials, competitions are sure-fire attention getters for the public, and so very newsworthy. They cost extra money – but the breadth they give your press release distribution is well worth it.

Product launches

This may not be a big attention-getter in the world of press releases, but it is definitely newsworthy. If you recently launched a new product or service, write a press release about it!

Celebrity encounters

You don’t have to be Yves Saint Laurent to put out this sort of press release. If you have any famous customers, it is reason to publicize and celebrate … as long as you are not violating any privacy laws by doing so.

Staff changes

For major companies, changes in staff are often picked up by industry news sites when your press release distribution includes details. Get a positive quote from the outgoing and incoming members of staff, and you may even create a buzz about the event!

Commenting on social phenomena and news, making predictions

The success of each of these tactics depends on you being seen as an expert in your field. If you are based in Wisconsin and sell horse-riding supplies, you may not be seen as an expert in horseback riding … but you’re an expert on riding in Wisconsin, so start local. People desperately want to know what the future holds, so if you are fairly certain of any element it can bring a lot of unexpected coverage from your press release distribution.

Incoming search terms:

• press release distribution service

You have taken the time to set up your website and you may have even gone through the steps to market your online identity through a number of outlets on the Internet. Now what? Certainly there is a whole lot more to website marketing than simply putting up your site, briefly getting the word out and then sitting back. In order to get on top in the search engine rankings and drive the proper amount of traffic to your website, then you need to have a good marketing campaign in place that can grow and change with your business. That can encompass everything from email advertising and blog marketing to web linking and article marketing.

As you get started, you need to make sure that you have a website that is up and running properly with the right amount of SEO, otherwise known as search engine optimization. This is basically the frosting on top of the cake when it comes to making sure that your website is a well oiled machine that draws consistent traffic and keeps you high up in the search engine rankings. It may take you a while to get there, but the right amount of keywording, links and tags are a great combination to really put your website over the edge and driving in the traffic that you desire.

After you have taken the steps to achieve a certain level of search engine optimization, you really need to stay on top of all of the current website marketing trends. Because the online industry is constantly growing and changing, you really need your website to do the same. This will mean always adding fresh, relevant content to your website as well as promoting it through any variety of online marketing campaigns. While this area of website marketing can vary depending on your budget and of course the types of products or services that you provide on your website, it will be necessary for you to monitor and track the current trends.

It can be difficult to remain on top of your website marketing needs, especially if you start to see the type of traffic flowing to your website that you have been longing for. When you find that keeping up with all of the content and advertising is a bit too much to do on your own, there is nothing wrong with enlisting the help of some of the professional SEO companies that you can find online. They know all about the current website marketing trends and know how to reach your target audience on a constant basis. Once you are in it for the long haul, you will find a rhythm that you feel comfortable will as you keep your website on top and running in good order.

Having many inbound links is something that all web masters want in order to improve search page ranking. However, it is important to ensure that the linking website is relevant. You will otherwise not achieve your goal of improved search engine results page ranking if you accept links from numerous websites that are not relevant. Here is how you can determine the relevance of the link requests you receive.

You should determine what sectors you would like to receive links from. The linking website should fall within these categories. The sectors you select should be relevant to the sector of your website. For example, if your website is focused on sports equipment you should be searching for inbound links from websites within the sporting sector. You should not accept a link from a website that is not in this sector such as a funeral service website.

Check on the anchor text of the links that you are receiving. The anchor text should include the name of your company or your domain name. If this is not included, search for relevant keywords in the anchor text. It is important to maintain a balance when considering the keywords in the anchor text. Many people tend to pick on a single keyword and keep selecting links with this keyword. The secret however is to select links with varying keywords so that they can link to different landing pages on your website. You will therefore have different websites leading to different pages on your website and increase your ranking due to the distribution of the inks.

When you receive a link, be sure to visit the linking website. You should check to see what the content is like on the website and the titles of the web pages. How relevant is content of the linking page to your own content? You will only benefit from web pages that have relevant content to your own website. You should reject any links from websites that are using sneaky techniques to get links.

You should also check on the links that the linking website has. Check to see what other websites have referred to the website by linking to it and what websites have been referred to by the website. Are the inbound and outbound links relevant to you and your website? If you link to a website that has linked to other websites that are irrelevant to you then search engines are likely to detect your links as unnatural links and not help your search page ranking.

If there is any online advertising strategy that is becoming quickly popular, it is banner advertising. Anyone who uses the Internet has come across banner ads. They are all over the Internet. If you are still considering whether to add banner ads to your advertising campaign, you ought to consider the benefits of banner ads below.

Although cost should not be the first consideration when determining what to include in your advertising campaign, it is probably the most important thing on the mind of anyone who runs a business. It is understandable that you would look for a method of advertising that would be effective and allow you to save money. Banner advertising offers you just that. Small businesses often use banner ads precisely because of their cost effectiveness. There are various free online tools that will allow you to design your own banner advertisement.

In addition to being inexpensive to design, it is also inexpensive to place these ads on various websites. These advertisements are usually placed on a pay-per-click basis. This means that you will only have to pay for the number of times your advertisement is clicked on in a certain website. You can therefore place your advertisements on a large number of websites and not have to worry about the cost until potential customers begin clicking on your ads.

Banner advertising allows you to drive targeted traffic to your website. Targeted traffic includes all those people who are likely to make a purchase on your website, as they are interested in what you have to offer. People who click on your ads are already interested in what you have to offer. They click on your ads to find out more. Your chances of making sales will increase greatly therefore by attracting greater amounts of traffic.

This form of advertising will also allow you to reach out to an audience that you would like to attract to your website. This is especially important to brands that are new in the market. You can establish yourself as a leading brand and pique the interest of a larger audience than you could have in the physical world.

Banner advertising is also a great investment to those who already have an established customer base. This form of advertising provides you with a great way to get information to your customers. You can let them know about new products, services, and offers that you would like them to know about.