How’s your social media savvy? Local business owners are learning the importance of maintaining a high profile on social media sites, including Facebook, Twitter, Google+, Instagram and Pinterest. If you’re not taking advantage of these platforms for social media promotion, you’re missing out on some incredible benefits. No matter what your business is, you can benefit from these top tips for each of the top social media sites.
Keep Your Facebook Page Busy
All too often, business owners think of their Facebook page as a static ad – something to set up once and leave. The beauty of Facebook is that you can turn it into an always-on publicity channel and use it to communicate with existing customers while connecting with new ones. The trick is to add new content regularly. One of the easiest ways to do this is to engage a blog writing service to post stories and tips about your business, then share those posts on your Facebook page. That will keep your business popping up on prospective customers’ newsfeeds and provide a steady stream of eyes for your ads.
Tweet Tips and Specials to Your Customers
Use your Twitter account wisely to attract new customers and keep existing customers in the loop. Share the love with other local businesses by tweeting about their events and specials – always using local hash tags so that your business shows up often in local Twitter searches. Mix local interest links in liberally with links to your own website and to blog posts on your marketing blog.
Fill Out Your Google+ Profile
Google has made it tough to keep up with its ever-changing Google+ for business offerings, but it’s definitely worth it to make sure your profile there is fully fleshed out. Don’t stop with just adding your contact information. Post photos of your business and products, add your menu to the pages and connect with other businesses and notable people in your city to increase the visibility of your business. Don’t forget to verify your official website – it’s a great way to boost its rank in regular Google results.
Get Visual on Instagram
Instagram is an often-overlooked social media promotion tool, but that’s changing rapidly as business owners discover new ways of using it. You don’t have to be a digital artiste to take full advantage of the photo-sharing social media platform. Share photos of your products or staff, and of happenings at your venue. Instagram is a superb platform for social media promotion if you’re a gardening shop, a pet store, a florist or just about anything else. Encourage customers to Instagram photos of their meals, Fido’s new haircut or the totally hawt new outfit they just bought in your store with a specific hash tag so you can compile and share their InstaLove.
Pin Your Business on Pinterest
Pinterest has done some amazing reorganization to emerge as a top social media promotion tool for business. It takes a little more work than other platforms, but the extra work pays off. Learn to create eye-catching infographics (there are some great free tools for this) and visual content to showcase blog posts from your marketing blog and organize your pins on themed boards. Sign up for their free business account and take advantage of the steady stream of tips on the best use of Pinterest.
A great blog writing service can serve as a linchpin around which all of your social media promotion revolves. Talk to us about blog posts that can be easily repurposed for posting to all the top social media platforms.