Internet Marketing News – Search Engine Marketing

As infrastructure is upgraded, bandwidth gets better and YouTube loads faster for many people, video Internet marketing looks more certain to be the wave of the future. There is an abundance of video sharing sites, and hosting your own video is also a sensible business strategy, but for pure exposure, there is no video Internet marketing channel that beats YouTube. Today we check out some of the basic optimization strategies for generating more traffic to your YouTube videos.

1. Use plenty of tags
Most people use only a tenth of the available space for tagging your video. Given that whatever is said or pictured in the video itself isn’t indexable (yet!), YouTube searchers depend on tags to lead them to the correct video.

2. Use different styles of tags
Basic descriptive tags are great (such as ‘car’, ‘smash’, ‘ford’, ‘flipping over’ etc), but you should also use emotive tags to help catch searchers that know what experience they’re looking for … but don’t know the exact content that will give it to them. If you were promoting the car safety video above, you could use emotive words like ‘painful’, ‘expensive’, etc. Your video will hopefully suit tags like ‘funny’, ‘sweet’, ‘cute’ etc better, though!

3. Use adjectives in your tags
As above!

4. Watermark your video
Especially if your domain name is short and sweet … you may as well get Internet marketing value from every avenue you can!

5. Check out Google Suggest to help you title your video
Type the first few letters out of a couple of keywords that are related to your website into the Google search bar, and note what Google Suggest says in the drop down box underneath. You can get a good idea of what people search for this way, and show up higher not only in the YouTube results, but in Google results also.

6. Don’t forget your category descriptor tags
For those who really know what they are looking for, this is a great way to help them find you!

7. Use the 80/20 rule
Most businesses will be aiming to create informative content … funny video Internet marketing content is far too hit-and-miss. Put 80% of your possible information on a topic into your video – leave 20% for your website.

When looking at Internet marketing options for your online business, you never want to overlook the value and importance of your very own customers. For instance, if you offer people information or services in the form of newsletters, ezines, articles, or e-courses, you can set up a page within your site for subscriber feedback. As new people visit your site and are invited to read what other customers have to say, you instantly have a powerful marketing tool.

A subscriber marketing tool can actually serve you better than other marketing strategies in many instances. In addition to having feedback for other prospective customers to review, this form of marketing does much more. For instance, you can also take the information being provided about your company, product, or service, and make needed adjustments so you better your processes, thus becoming an even more competitive online business.

Some helpful tips you might consider when using a subscriber marketing tool include:

* Website Statistics – Whether capturing statistics manually or investing in a special software program, you need to know what is happening with your site. If you were to look at these numbers daily, you would have a much better understanding of what is and is not working, again allowing you to make needed changes. Information included in statistics would include overall number of visitors, the number of times a particular ezine, newsletter, or e-course was read, etc.

* Listening to Customers – With the use of a subscriber marketing tool, it is absolutely imperative that you listen to what existing and prospective customers are saying. In other words, if you receive a complaint or suggestion, take it to heart. Respond to the customer so he or she knows the information was heard and that it will also be acted on.

* Website Forums – Forums can be very advantageous to your site. These open or public forums are simply gathering areas where people can go to discuss things relating to your business. If people are not leaving direct feedback on your site, you can read through posted comments and learn exactly what the customer is saying.

* Surveys – With a subscriber marketing tool, you also want to provide visitors with an occasional survey asking them what they think about the product or service being sold on your site, as well as pricing, shipping, customer satisfaction, and so on. Again, you have a great opportunity to use this information to make your online business powerful and highly profitable.

Surfers are like people who are flipping around the channels on the television, looking for something to watch. They aren’t looking for anything in particular – they are just looking. When they find something that interests them, they stop on that channel; it’s the same thing with a surfer. When they see something that interests them on a website, they are going to click on it.

The types of Internet marketing that surfers are going to respond to are:

1. Advertising links

Give them a good advertising link on a website and it will pique their interest. They are going to click on anything that looks interesting. Write a catchy advertisement and they may just find it interesting enough to click on.

2. Web directories

Chances are good that the surfer is going to go to the web directories. Again, they aren’t really looking for anything in particular. But if your advertisement there interests them, they are going to click on it.

3. Ad impressions

This is something else that might draw the surfer. They like things that are interesting and if the impression is impressive enough, they may just want to click on it and find out more.

It doesn’t take a lot to catch the eye of the surfer. They are spending their time looking around the Internet to explore the many websites there are out there.

The surfer is the first type of person that may be drawn to your website. They may not be looking for what you are selling, but they also may end up liking what you have to offer. The surfer is the first reason why having more than one type of advertising is a good idea, because they aren’t going to take the time to read an article and they aren’t going to use a search engine. They simply ‘surf’ the Internet, seeing what there is to see.

Targeted traffic is the type of traffic every website wants. Traffic itself is a term used to describe the visitors who come to your website. The more traffic you get, the more visitors you have coming there. What is important to note is that not all traffic is worthwhile. For example, someone may have clicked on a link and come to your website without really meaning to. What you want is people to come to your website who are at least initially interested in what you have to say or offer. This is targeted traffic.

You can have as many people as you want come to your website, but ultimately you need those people to do something to make it a worthwhile visit. For example, you may want them to buy your product or invest in your service. The goal of any Internet marketing strategy should be to get as much targeted traffic to your website as possible. This is not as easy as it may sound, though. There are ways to increase traffic, but getting targeted traffic is a bit harder.

To get targeted traffic, invest in the services of a professional Internet marketing service. They can help you to obtain this type of service through various marketing methods. For example, search engine optimization of your website is quite important. This helps people to find your website when they are looking for your product or service through a search engine. If your website sells office supplies, using the right keywords related to your office supplies, in the right way, will direct more people to your website who are looking for office supplies. You increase your chances of getting a sale.

There are other ways to get this type of traffic, too. For example, you may need to take into consideration things like the use of blogs, article marketing, email marketing and submission marketing. There are many types of tools available that can make the process easier to get targeted traffic.

One of the most important ways that this is done is through the use of link building strategies. This can be a complex process and if you do not use the right tools to do it, you could end up spending a lot of money on things you simply do not need to. Instead, concentrate your efforts on finding the best Internet marketing service to help you to build links on your website so that visitors are coming in as often as possible.

Targeted traffic is an important part of a successful business online. There are many outstanding ways to see these results. Not only do you get more sales, but your recognition online grows. Oftentimes, the more ways that you increase the amount of targeted traffic you get, the more traffic you will get on top of that. Through trusted, experienced Internet marketing professionals, you can get a steady stream of targeted traffic coming into your website daily.

Internet marketing services each have their own approach, their own activities, and their own little tricks to get their customer’s websites ranking higher for their keywords, and therefore bringing in more business. However, there are a few activities that every single good Internet marketing service should do for you – here we look at the essentials.

1. Website directory submissions

These are a critical step in starting to promote a website, and after some basic on-site SEO has been taken care of, website directory submissions should be an initial as well as an ongoing step.

2. Blog marketing

Blogs are wonderful platforms for connecting with your customers, building links for you, positioning you as experts in your field, etc. Blog marketing is one of the pillars of SEO, and any good Internet marketing service will offer this.

3. Article marketing

Most Internet marketing services have specialist content writers that create the articles for you, because of the importance of including keywords in a natural way at certain places, in certain densities throughout the piece. They will also distribute these web-wide.

4. Press release services

The setup of this Internet marketing service is similar to the article marketing. However, more client interaction is needed – the service will need input as to what is happening in your business in order to create newsworthy press releases about your company.

5. Social bookmarking services

This helps ensure that the website traffic you receive from your links is as targeted as possible. Internet marketing services that use manual social bookmarking achieve the best results – sometimes automated submissions will simply be rejected by services.

6. Email marketing

Many good Internet marketing services will offer you both design services and distribution. In some cases they also offer copywriting, or you can choose to provide your own. This personal method of marketing is a core activity for many businesses.