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Let’s accept it as a given that blogging is a pro for your business. Actually, let’s not – let’s look at three statistics that make it clear.

  • Companies that have an active blog generate 67% more leads than companies that don’t. (SocialMediaB2B)
  • Companies that add blogs to their websites get 55% more visitors (Inbound Writer)
  • Blogs give websites 434% more indexed pages and 97% more inbound links (Inbound Writer)

When you add an active blog to your website, it will:

  • increase your leads
  • increase your visitors
  • increase your reach
  • increase your company’s visibility on the Internet

So What’s the Catch?

On the flip side, the biggest negative to adding a blog to your company website is the time it takes to maintain it. If you do just a little research about best business blogging practices, you’ll learn that these are just a few of the things you should be doing to make your business blog successful:

  1. Research your desired customers to find the subjects that will most engage them.
  2. Tie your blog posts into current events to increase their visibility.
  3. Research keywords that people use when searching for products like yours.
  4. Learn a whole new way of writing to match the short attention span of web readers.
  5. Find (or create) great pictures to go with content on your blog.
  6. Link from your blog posts to references that support your points.
  7. Include links to make it easy for readers to share your posts.

And those are all just suggestions from one online marketing company’s blog post (See what we did there? That’s best practice tip “F”on the list above.)

Who’s Got Time for That?

The long and short of it is that creating and maintaining a well-crafted, successful business blog is practically a part-time job all on its own. In fact, when you add in all the new skills and technology you’ll need to learn, you could conceivably spend two or more hours daily researching, writing, posting and promoting posts on your company blog. Who’s got time for that?

We do. Blogging services like ours allow you to outsource the pain and reap the gain of business blogging. Unlike content providers, who merely write articles for you, a blogging service will actually set up your blog for you, write the content, add images where appropriate, post the content and then promote it – all for one package price.

Even better, when you work with a blog writing service your posts will be written by experienced web writers who understand how to structure and optimize blog content for search engines while making them enjoyable and informative for your readers. Your blog posts will be well-researched, credible and tailored specifically to your market demographic.

Offsite Promotional Blogs

In addition to writing directly for your company blog, a blogging service can create offsite blogs specifically designed to highlight your products, services or company, as well as helping you create other written assets and content to promote your business. If you’re sold on the benefits of business blogging, but you don’t have time for all that goes into it, our blogging services could be the perfect fit for you.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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