Internet Marketing News – Search Engine Marketing

Getting web links is important, ongoing, and is a search engine optimization strategy that works best for people that approach the activity with a bit of imagination, rather than treating it like a bore and a slog. Today we’re looking at some of the more imaginative ways to get web links … you might just find that you have a little fun with your link building campaigns this month!

1. Write a testimonial
I don’t know about you, but I think good service is very rare and should be rewarded! Write a testimonial for a company that has given you great service or an exceptional product – most sites will give you web links in return.

2. Get in touch with the webmasters
When you’ve created an authority post (one that took plenty of research and at least a few hours to write), let the webmasters in your field know about it. People like giving web links to content that is fresh.

3. Mentor somebody
‘Real’ companies don’t often consider this, as the people with the sites are the people that don’t need any mentoring! However, if you choose to mentor a blogger in your field, a school student or university student in your field, you expand your inbound web link possibilities.

4. Interview someone
People like the ego-boost that comes with being interviewed – do a favorable write-up and they’ll always link to your site from theirs.

5. Answer forum questions
It can be hard to find good, individually tailored expert information on the net, so many people end up posting their questions on forums. Answer questions on your industry’s main forums, and provide your web link on the answer.

6. Put a text translator on your site
It’s easy to forget that there are people in the world who don’t speak English … and that these people use the Internet! An instant audience broadener and web link promoter.

7. Join the Better Business Bureau
People are more likely to link to sites that they can see are considered trustworthy.

8. Donate to an online charity
Especially if they list contributors somewhere on their site, and provide web links to them!

So, you’ve been in the Web marketing game for a while and you know most of the ways to get your web site linking profile up? You’ve got a strategy for creating new articles for article marketing, press releases for syndication, slowly adding to all the relevant directories in your field, and you’ve even established a couple of partnerships with other blogs for doing guest postings? Today we’re going beyond the ordinary, looking at some unusual but very effective ways to boost your web site linking profile.

1. Comment on other blogs
With a couple of caveats: Only comment if you have something relevant, funny, or interesting to say; and always be respectful even if you disagree.
2. Link out to other blogs
Blogs are likely to notice who is linking to them, investigate their identity … and often return the favor!
3. Publish your content on a weekday
More people are online on weekdays, and more people are likely to see your content when it is fresh, and right up the top of the ‘Newest Updated’ results in Google, Technorati, and other content aggregators.
4. Do your own web site linking!
Internal site linking is critical to your Google rankings, but even more, it gives the people that are already engaged with your content an opportunity and a reason to go deeper into your site and find more relevant information.
5. Trade blogroll links
Create a blogroll of sites that you read and recommend to your own blog’s readers. Ask the sites on this roll if they would be interested in linking back to you.
6. Edit and proof every little thing you write
A piece with typos, spelling mistakes and grammatical errors doesn’t make you site look like a link-worthy domain. Polish it all up!
7. Hold a competition
Competitions are exciting, especially when they are skills-based rather than chance-based. Many people will link to competitions to let other people know about them, especially if they have a decent prize!
8. Create a walk-through
Information is easy to find on the net … but comprehensive, valuable information on a particular difficult topic isn’t always so easy. People really value walk-throughs, and they are good fro attracting more web site linking across the net.

You know what opinions are like … and you know that everybody has an opinion! What you may not have known is that carefully considered, well-expressed and constructive opinions can actually be very valuable in building up your website linking statistics. It’s as if you could buy Internet advertising. Reviews are gold on the new Internet, where there is a zetabyte of information (literally!) and very little way to assess the value of it, other than asking somebody who has already been there and read that! Here’s how giving your opinion, or asking for other people’s opinions, could actually make a difference to your website linking profile.

Get links by doing blog reviews or website reviews
All sorts of blogs and websites want to get opinions out there on the net about their site. In these reviews, you can be completely honest … but if you choose to criticize and you’d like to keep your website linking from their site, do at least be constructive!

Review products and services
When people are looking for a particular product or service on the Internet, they are instantly hit with a flood of marketing garbage as soon as they hit the ‘Search’ button on Google. Start a company blog and review products or services that are related to your niche. Here are some tips for writing a highly trafficked (and popularly linked-to!) review post:
* Actually buy the product or service!
* Take photos to support your review
* Take video to support your review, if appropriate
* Give an honest opinion
* Make your opinion easy to find and assess – use a star rating system for various aspects of the product or service.

Host your own user reviews
If one opinion is good, then many opinions is many times better, in website linking terms! People love the ability to get their opinions off their chest … whether they be positive or negative. Host your own user reviews of non-competing products and services, and people will be happy to boost your website linking numbers.

Review products on other sites
Sites like ePinions get a lot of traffic, and if you write an ‘expert’ style review, the website linking that you provide along with your review is likely to attract real traffic from real people.

There are definitely plenty of things that you can do in order to get your website noticed and help you raise your ranking with the major search engines. One of the easiest things that you can do is put together a network of valuable web linking strategies. If you are unfamiliar with how web linking works, then you may want to keep reading in order to gather a better understanding of how they can benefit you and drive long term traffic to your website that you can enjoy both in terms of ranking as well as an influx of business for your company.

Do you happen to have accounts with one or more of the popular social networking sites that are online today? If so, then have you thought about setting one up for your business as well? Believe it or not, there are great benefits that can come from setting up one of these social networking sites and linking it back to your website for your business. Additionally, the majority of these websites are free of charge so you can actually get a decent level of exposure for your company without having to spend any of your precious advertising dollars.

If you run a website that deals with health foods, then you can always take advantage of web links in any number of forums. Go to forums that deal with the benefits of health foods or the various types of health foods. You can then post on these subjects and provide a link to your website at the end or sometimes even in your post. These can be very valuable web links because the people who are truly interested in your content that you have on your website will be the people who are clicking through and more often than not, they will be your repeat business.

Web links can also come in the form of website directories where you can go in and post your website under the proper category. There are a number of directories out there that are well known for helping websites get off the ground once submitted. However, you have to be careful that you are not submitting too quickly to these types of sites as they can have a negative impact on your rankings with the search engines. All in all, there are a number of great ways that you can work with web links in order to get your website fully optimized to drive traffic and your rankings with the major search engines.

Traffic exchanges refer to one of the newest concepts of exchanging your website visitors with others, thereby building traffic for your site and other business owner’s sites. In simpler terms, there are websites where you can post your URL and this URL is displayed on others website, and similarly you get to display others address in your site. For businesses looking to expand without spending a great deal of capital, this marketing concept is extremely effective.

The whole concept of traffic exchange is relatively a new concept for online marketers. When a business chooses to register their website with a traffic exchange site, their chosen website address will appear as a separate window on other designated member sites. Similarly, other business websites will also appear on their home page.

The primary objective behind this is that when visitors go to one site regularly, they may also start visiting the link sites, thereby increasing traffic for the participating businesses. You can target specific industries and even specific companies in some instances on these sites to exchange traffic with.

There are numerous traffic exchange websites that you can partner with to help increase traffic to your own site. The fees will vary based on the number of exchanges that you join, the quantity that your website’s links will appear and the quantity of clicks on your links. Overall, the traffic that you will receive is often much more targeted than through other marketing methods online.

Online Lead Exchanges

In addition to traffic exchange sites, you may decide to form relationships with other businesses in similar industries that may have leads that would be ideal for your business. Instead of consistently spending new marketing money to generate leads, you may find that businesses would be willing to swap leads with you. To start, search for other small businesses in your industry that may not be in the same exact match, but that may target similar leads as your business. Contact the business owners of each company to determine if there is an optimal way to form a partnership. Swap leads and then enter the leads into your email autoresponder program for drip marketing.

Traffic exchanges and lead exchanges with other businesses are effective ways of quickly generating quality leads for your business to market to.

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