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Web linking is one of the many ways you can make sure your website gets all the exposure possible in order to drive traffic to your website. Your link is placed on other websites, where visitors will come and link over to your website, thus creating more traffic and thus generating interest in what you have to offer. When you use this method you want to link to websites that are similar to yours so that you will have traffic linking back to you from people who are more likely to be interested in your products when compared to those from websites that are not even similar. For instance, if you are selling office supplies, you don’t want to link to a site that sells automotive parts or machinery.

Web linking is very effective as a marketing and advertising tool when it is done correctly and directed toward targeted traffic and not done randomly with no thought about whether or not you are reaching people that have any interest in what you are selling. It’s important to make sure all of your efforts are directed toward a targeted audience and not just wasted on sending out massive emails and other advertising materials to anyone that happens to be on your email list.

It’s important to know how to handle your website contacts – which ones are important and which ones are not. Choose your targets carefully so that you only approach those that can be of benefit to you and help you with your business. Look at your potential customer base and only take care of those that are the most likely to buy what you have to sell. It isn’t going to help you to send out invitations to 5,000 people if only 250 of them have any need for your products or services. You want to only choose those targets that are going to be beneficial, in that they will buy your products and services and refer your company to their friends as well.

The number of websites to which you choose to link depends on the products you have and your target audience. The larger your supply of products the more customers you want to reach. In addition, if you have products that will not last long and constantly need to be replaced, you can target a smaller customer base than you would for those who will buy products that will last for quite a long time. You have to look at both of these scenarios before you decide what you are going to do and how you are going to do it. There will always be the need for new customers. Thus web linking is always something you can do, but the key issue is how much is necessary based upon the number of new customers you need to draw in on a regular basis. You can talk to your web promotion company to find out where you should draw the line and how much web linking is necessary. If they are doing that for you, it is unnecessary for you to have any concerns about it.



This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

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