Website Promotion Strategy

Online advertising helps boost traffic to your site, which ultimately increases sales. The one thing to keep in mind is that while online advertising is highly effective, it can also be costly, at least initially. Of course, considering the price of online versus brick and mortar advertising, the price paid to get your website up and running is very affordable.

Even with the financial investment, online advertising is not only important, but essential. With this, you can target your market niche, which means you are actually gearing your advertising toward the very people who would be searching online for the product and/or service you sell. This means you do not waste time and effort, let alone money, in trying to reach everyone.

Because there is a direct response, online advertising is exceptionally effective. Since the seller and buyer benefit, this is an incredible option to consider. For instance, the visitor going to your website simply clicks on the advertising and within a second, they are provided with all kinds of information about whatever it is you sell online.

One of the most important things is to learn all you can about online advertising before you get started. Too often, people will learn just a little and then because they have not taken adequate time to gain in-depth insight, they fail. Instead, spend time looking at all your options pertaining to online advertising so you can choose the solution that matches with your needs.

Of course, if you are not confident handling online advertising for your website or you simply do not have time to dedicate, you can always hire a professional to do things for you. These companies know how to use interesting content and captivating headlines to grab a reader’s attention. There are multiple companies that have outstanding experience and connections to make things happen with your website.

Typically, companies that offer assistance with online advertising will gather pertinent information from you to help them better understand your targeted audience. As a result, the increase in traffic comes from people who are looking and willing to buy the type of product or service you offer. Using a variety of methods for online advertising, you will soon be in the lead, enjoying financial profits.

The purpose of Internet advertising is to increase traffic to a website and to increase conversion rates. Conversion rate refers to the number of visitors who actually make a purchase. A high conversion rate is important because it means your online marketing campaign is effective. Without a high conversion rate, your advertising dollars would be going to waste. A high conversion rate makes small businesses effectively compete with larger ones. There are several tips that will improve the conversion rate of your Internet advertising campaign.

Make a Plan

You need a plan before you start an Internet advertising campaign. A business plan is advantageous in that it provides you with a roadmap that will help you achieve your goals. You will not know how to guide your marketing campaign if you do not have clear goals & objections. A plan, however, does not mean that you should not be flexible.

Posturing

You should posture yourself and your product/service properly by bringing them out as a must have. Develop a selling proposition that is different from what your competitors have. By showing customers and potential customers that you are different from your competitors, you will increase your perceived expertise, credibility, and value.

Make things Obvious

Make your Internet advertising campaign obvious. If people do not know what you are offering or who you are in the first few seconds, chances are that they will simply move to your competitor’s website. Use banners and headlines consistently, even if you fear you are stating the obvious. Use relevant keywords if you want to drive targeted traffic.

Keep the Site Organized and Offer Site Search

It only takes a few seconds to engage your visitors once they land on your website. Visitors have to find their way around your site easily and quickly if you are to retain them. The longer visitors stay on your site, the more likely they are to make a purchase. The website should be well organized and there should be a simple menu structure helping visitors navigate the website. Site search is also important for high conversion rates.

Pay Attention to your Subscriber List

The subscriber list should be treated like a business asset for successful Internet advertising. It takes about 7 contacts with visitors to convert them into customers. It is, therefore, important that you keep visitors interested over a long period. The most effective way of doing this is paying attention to your subscriber list. Send regular emails to build trust.

Stand Behind the Product

Stand behind your product by offering guarantees and by doing reputation management whenever you get negative reviews for successful Internet advertising. The longer the guarantee, the more faith you will build in your product.

No matter what types of ads you use as part of your Internet advertising campaign, undoubtedly there are ways you can improve their performance. This is true whether your Internet advertising consists of an email marketing campaign, Google AdWords, newsletters, article marketing or all of the above and more.

Internet marketing is a very involved system that utilizes many different resources. Each of these resources requires frequent updates, measurements and statistical analysis to test the validity of the Internet advertising vehicles you select. At any one time things on the Internet can change that disrupt the harmony you establish in your Internet advertising system.

For this reason you must always be working to optimize your Internet advertising ad performance. There are several ways you can do that, as described below.

* Try to maximize the use of popular keywords in all of your Internet advertising, especially when using keyword advertising. This is a no-brainer.

* Eliminate the use of contrary or negative terms because this can detract from your ad and cause people to click off of your ads or not buy from you.

* Make sure you include your ads on content relevant pages. Your ads should be categorized and grouped according to specific themes.

* Try to improve your ads’ position on various websites.

* Write clear ads with words that are benefits driven.

* Try to avoid complex language when possible.

* Try to create ads for each group of services and products that you sell so all of your ads are targeted and fit into certain families and categories or themes.

* Be sure all ads include a powerful opening and call to action in the end so people know to buy from you.

* Make sure you track your ads to see which ads are pulling in the most response. Learn from those ads and adjust other ads accordingly.

Remember, Internet advertising is a learning process. What you don’t get right the first time you can learn from, so you improve your ads the next time around!

Before you decide on an Internet advertising service, there are a few things that you should figure out so that you have all of the information that you need to send to them. You should take a look at your business and go through the following items.

1. What type of business do you have?

You need to sit down and figure out what type of business you have. This is something that is important for the Internet advertising service to know, because there are different strategies for different types of businesses.

2. Who is your target audience?

Like there are different types of advertising for different types of businesses, there are also different types of advertising for different target audiences. There are different ones for products for women, children, men, teenagers… so this is something that you are going to want to let the service know.

3. What is your budget?

You will want to sit down and figure out how much money you can spend on the Internet advertising service so that they can figure out a marketing strategy that is going to work for you. Most Internet advertising services can work with any budget, so you should be able to find one no matter how much or how little you are able to spend.

4. What do you want to accomplish?

What is it that you want to accomplish with the Internet advertising service? Do you want to have better copy? Do you want to have more visitors? Do you want to have more links to your website? Research the different kinds of things that you can do and see what you think might work for you.

5. How long do you want them to work for you?

This will go along with how much you have budgeted for advertising, but you should figure out how long you want them to work for you. This is another thing that you should let the company that you choose know.

Once you have all of the information that is listed here, you are going to meet with someone from an Internet advertising agency. When you have this information ahead of time, it will make the agency better prepared to meet your needs and know how to serve you. It will also save time and allow them to start mapping out a plan of action more quickly, so that you can start driving traffic to your website.

When you launch a web advertising campaign, there are four things that will help you to get a lot of traffic to your website, and help you to get orders if you have a product to sell.

1. When you choose a domain name, don’t make it lengthy. You should keep it short and to the point. Once you have chosen a domain name, advertise it as much as possible. Post it in your signature, email groups, message boards, and networking communities.

2. The web site needs to be simple. Don’t use a lot of flashy pictures and other things – this is more than likely to turn people off than make them want to come back. It should be easy to navigate and easy to understand. Use layman’s terms instead of a lot of big words that no one is going to understand. It might make you sound like you know what you are talking about, but if people can’t understand what you are saying, they won’t stay.

3. Blogs are a great way to let people know when you have updated your website, but if you don’t have the time to keep the blog up, a good alternative is to add RSS feed to your website. This will give people updates to your website if they subscribe to it. Include the link to your feed on the website, and then submit it to all of the various directories for RSS feed.

4. Encourage people to leave feedback for you on your website and to express their opinion. One of the best ways to do this is to give them a link to your email – create an email account specifically for this purpose. You can also set up a feedback form, informal polls, and a guestbook for people to sign and let you know what they think.

The thing to consider is what you look for when you are visiting a website, and keep it in mind while you are constructing your website. People want a website that they can understand, that they can navigate, and that they are going to be able to express their opinion on. A website doesn’t need to be flashy to be good, it just needs to offer people they things that they want – simplicity, words that they can understand, and information that they can use.