If you are a regular Internet user, youve probably had your fair share of banner advertising. Banner advertising is an Internet advertising strategy that employs the use of banner ads. These are rectangular advertisements that appear on websites. Some of the most popular free email service providers include these advertisements at the top of the webpage when you load your emails.
How do banner advertisements work? Well, think of banner ads as small billboards on the information superhighway. However, these are special billboards. Have you ever clicked on a banner ad? If you do, you will be automatically taken to the website of the company advertising. These advertisements are made using simple HTML codes. The HTML code simply instructs the server to load the page of the company advertising when the Internet user clicks on the banner advertisement.
There are several types of banner ads. They vary according to the size of the banner. The size is measured using pixel dimensions. If you are unfamiliar with the term, pixels are the smallest unit used in computers and televisions to create an image on the screen. Full advertising banners that measure 468 x 60 pixels are the most popular banner size on the Internet.
The relationship between the size of the banner ad and its success on the Internet is the reverse of the size of real life advertisements in paper and billboards. The larger the print ad the more attention you are likely to get. Therefore larger print ads are usually preferred to smaller print ads.
However, the case on the Internet banners is quite to the contrary. The size of the ads is affected by the amount of memory required by the banner ads. Larger banner ads will require a larger memory allocation from the website and will therefore increase the time taken by the browser to load the page. Smaller banner ads require less memory and web pages with these advertisements load much faster. The full banner measuring 468 X 60 is popular as it takes only 12 to 16K of the websites memory size. You will probably have noticed this effect as you surf the Internet. The web pages with larger banners that include elaborate graphics take ages to load even on superfast servers. This is likely to reduce the number of sales you make and should therefore be avoided when employing banner advertising.