Website Promotion Strategy

This year will completely shake up the way business owners build traffic for their websites, says Majon International, one of the internet’s oldest and most distinguished online marketing companies. To stay current in the latest advances in the quickly changing internet marketing world, businesses will have to continually evolve the way they market their products and services. Successful Internet advertising will now require a thoughtful mix of new and old techniques, the company says, and more importantly, that mix will have to be tailored to meet the specific goals of the business.

In addition to the tactics currently used by most online businesses, such as an abundance of good content and a solid social media campaign in place, businesses that want to stay ahead of the internet marketing curve will have to engage in a technique that many thought was history: buying website traffic. This is a marketing tactic that has its detractors, but when it is done correctly, buying website traffic offers benefits that other types of marketing and promotion simply cannot provide. The most obvious benefit is speed. When site owners buy website traffic, they can expect to see an immediate increase in unique visitors to their online business. This can result in a domino effect; one that increases the search engine ranking of the site which then in turn, increases the amount of search engine traffic that is directed to their site. In other words, in 2015, creating a stream of traffic to client websites will be an important ingredient to the overall mix of a successful online business. This can be done by simply continuing to use other online marketing tactics, plus buying the specific targeted niche web traffic that is needed.

Targeted website traffic will offer even more benefits to the savvy website owner as 2015 progresses. Website visitors who are already interested in learning about products or a particular business are much more likely to convert from visitors into customers. But an increase in conversion rates is only one of the benefits of buying targeted niche traffic. Visitors who are genuinely interested in the material or products are much more likely to stick around and read more. Longer visits on a website reduce the website’s bounce rate, a metric used by major search engines to determine whether a website is delivering quality content. Additional visitors also make it easier for website owners to analyze traffic patterns and tweak their online marketing strategies. Finally, when visitors are genuinely interested in the material on the targeted website, they are more likely to share the link with their own social networks.

2015 will see a comeback for purchased website traffic, and savvy website owners should do all they can to take advantage of this uptrend now. Using a combined marketing approach that includes both content information blogging and social media promotion along with buying targeted niche customer traffic is a good one – two punch for online success.

Internet marketing, a.k.a. email marketing, web marketing, web site marketing, or even search engine marketing, is a form of marketing that involves marketing products and services using the Internet as the primary medium of display. That means people use email advertising, web site promotions and advertising and other online tools to promote the sale of goods and services on the internet.

Email marketing and internet marketing have exploded in recent years. The benefits include:

* Lower costs associated with distributing goods and services to customers

* The ability to distribute goods and services to global customers or a market without borders

* Web linking, a tool that allows the promotion of one’s website or products and services by sharing links, content and information free of charge, much like a bartering service

* Lower costs and higher ROI associated with email advertising

* Instant response associated with email advertising, email marketing and web querying

* Possibility of affiliate marketing to increase website promotions and web site marketing efforts

Largely in response to the scuttlebutt surrounding Yahoo’s deal with Google, the online giant is giving advertisers a seat at the table in its newly formed Digital Advisory Council. According to Yahoo!, “the Council will work collaboratively to explore the continued evolution of digital media and online advertising.”

According to the company’s press release:

The Council will serve as a vehicle for soliciting feedback and will supplement Yahoo!’s daily conversations with advertisers. Active discussion with key customers is an important pillar in making Yahoo! a partner of choice, particularly during a time when competition for ad dollars is as robust as ever. Yahoo!’s Digital Advisory Council will first meet in the fourth quarter of this year.

“As Yahoo! partners with publishers to extend the reach of our network, we have formed the Digital Advisory Council to identify innovative ways to improve advertiser performance, particularly in anticipation of the rollout of Yahoo’s new advertising management platform in the coming months,” said Hilary Schneider, executive vice president, Yahoo! U.S.

Given the revenues generated by Internet marketing and advertising, it’s good that Yahoo! acknowledges advertisers’ contributions to the online landscape.

Although there are many Internet marketing strategies that you can do yourself, there are times when you need to rely on the professionals. When it comes to finding an Internet marketing company that fits your needs and that will bring you the best return on investment, you should look for three things: attitude, communication, and reputation.

Attitude: Ensure that the Internet marketing service you’re considering will take an interest in your company’s product and understand your target audience. The company should also be enthusiastic about Internet marketing and communicate that their success depends upon your success.

Communication: When choosing an Internet marketing company, make sure that there are mechanisms in place for good two-way communication. There should be an atmosphere of mutual respect, an absence of egos, and a true sense of partnership. In addition, the agency should talk about its services and results without using jargon, and answer all of your questions in a straightforward manner. Finally, they should also be willing to inform and advise you about Internet marketing options you may not have considered.

Reputation: Be sure to select a company that has a stellar reputation. Don’t just look at their portfolio; consider what other clients are saying about the company. Do they deliver the promised results in a timely fashion? Are their staff members professional? Are client concerns thoroughly addressed?

Before entering into a contract or purchasing the services of an Internet marketing company, it’s important to know that they are going to do a good job for you and do everything in their power to make your company a success.

If you are a non-profit organization looking for a high tech, new age way of advertising to the masses, there just might be a way to make that happen on the world wide web.

Google Grants is said to be a wonderful program to use if you fit the criteria for this opportunity to help others. This program was designed for 501(c)(3) non-profit organization. Google Grants has awarded Adwords to many different organizations of various topics of charity.

This Adwords program can be another great way to achieve greater awareness to the many people on this earth. It is worth considering what great things can be accomplished with a little bit of research and qualifications put in place.

You can find out more here.