Microsoft Finds Small Business Owners Optimistic
In contrast to the doom-and-gloom forecasting in the media, Microsoft recently announced the results of a study of more optimistic small business owners (many of whom, we assume, engage in Internet marketing and advertising). Commissioned by Microsoft Live Small Business and Elance, the study found:
“…nearly 60 percent of small-business owners believe that 2009 will be as good or better than 2008, while 37 percent are worried about 2009 but believe their businesses will weather the current economic storm. Despite it all – and staying true to their entrepreneurial spirit – 86 percent of business owners state that they are happier running their own business over working for someone else.”