|
 |
 |
 |
 |
 |
|
|
Friday, Mar. 19th 2010
Submission services provide a range of benefits for the online business owner. There are several types of services available, including news release services, article directory services, and web directory services. Each type can do something different for your business. All should be used within your business to create a unique, functioning tool that meets your needs on a regular basis. Having the right type of professional in Internet marketing to help you with submissions can help your business to grow in terms of having a larger number of visitors each day. Using these services can help just about any business online.
One type of submission service is a press release, or news release service. This type of service works to hand out your business’s press releases to all of the news medium that accepts them, or to those that you want the press release to go to. The benefit of this is that it provides your business with the resources for announcing news. You can announce your company’s launch, a special you are hosting, the features you are offering or anything else that is considered newsworthy. By doing this, you allow people to get to your website once they find your press release.
Another form of submission services is for article directory services. Not all Internet marketing services offer this specific type. Here, the articles are created for your website, generally about the product or service that you are offering. They are not promotional in terms, but rather educational. The articles are submitted to article directories with your website’s link at the bottom of them, as well as your name and information. By using these services you help to get the word out about your website, and you create back links to your website. This can help with search engine ranking as well as getting more traffic to your website in general.
A third type of submission service that may be available to you through Internet marketing services is a web directory submission service. Getting your website into all of the search engines is a necessary step in making a name for yourself and for getting your website out there for potential customers. In order to do this, you can go through each of the web directories manually or you can wait around until they naturally pick up your website. This can take a great deal of time. Instead of going through this waiting game, many website owners will instead use a web directory submission service. This is a fast and simple way to get quality submissions quickly.
There are many ways to use submission services, but the underlying important fact here is just to do it. This is one of the best ways to get your website out there and it is fundamentally the safest way to do so as well. If you are looking for a way to increase traffic to your website or otherwise to get people to buy from you these submission services can be the best route for you to take.
Thursday, Mar. 18th 2010
Targeted traffic is the type of traffic every website wants. Traffic itself is a term used to describe the visitors who come to your website. The more traffic you get, the more visitors you have coming there. What is important to note is that not all traffic is worthwhile. For example, someone may have clicked on a link and come to your website without really meaning to. What you want is people to come to your website who are at least initially interested in what you have to say or offer. This is targeted traffic.
You can have as many people as you want come to your website, but ultimately you need those people to do something to make it a worthwhile visit. For example, you may want them to buy your product or invest in your service. The goal of any Internet marketing strategy should be to get as much targeted traffic to your website as possible. This is not as easy as it may sound, though. There are ways to increase traffic, but getting targeted traffic is a bit harder.
To get targeted traffic, invest in the services of a professional Internet marketing service. They can help you to obtain this type of service through various marketing methods. For example, search engine optimization of your website is quite important. This helps people to find your website when they are looking for your product or service through a search engine. If your website sells office supplies, using the right keywords related to your office supplies, in the right way, will direct more people to your website who are looking for office supplies. You increase your chances of getting a sale.
There are other ways to get this type of traffic, too. For example, you may need to take into consideration things like the use of blogs, article marketing, email marketing and submission marketing. There are many types of tools available that can make the process easier to get targeted traffic.
One of the most important ways that this is done is through the use of link building strategies. This can be a complex process and if you do not use the right tools to do it, you could end up spending a lot of money on things you simply do not need to. Instead, concentrate your efforts on finding the best Internet marketing service to help you to build links on your website so that visitors are coming in as often as possible.
Targeted traffic is an important part of a successful business online. There are many outstanding ways to see these results. Not only do you get more sales, but your recognition online grows. Oftentimes, the more ways that you increase the amount of targeted traffic you get, the more traffic you will get on top of that. Through trusted, experienced Internet marketing professionals, you can get a steady stream of targeted traffic coming into your website daily.
Wednesday, Mar. 17th 2010
Making the choice to use Internet advertising services will help your business grow. Exactly how well it will work as compared to other forms of Internet marketing depends on the type of Internet advertising services you use. Some people think they will have good luck with free classified advertising, but the truth is when it comes to the Internet, very few people actually go to the classified sites. In addition, the free classified sites are not very visible. If you want to be noticed you have to pay to have your advertisement put on top. Even then you may not be noticed.
Of course, there are other types of Internet advertising services besides classified advertising. For example, there is a pay-per-click advertising method that allows you to choose the amount of money you want to invest and places a banner on the pages of targeted audiences that links back to your page. You are charged only when someone clicks through and the majority of those who click through to your page already want to purchase what you are offering for sale.
Anyone who has a business has to choose some Internet advertising services in order to build their business. Unless you have a disposable product or service, you will have to maintain a constant database of new clients in order to make sure you can stay in business. If you sell clothing you will maintain more customers than if you sell kitchen appliances for example because clothing wears out sooner.
Internet advertising services are available for a variety of sources including classified advertisements, website linking, email advertising, pay-per-click advertising and much more. You want to make choices in Internet advertising not only based upon the products or services you sell but also based upon your target audience. That’s why it’s important to define your target audience before you are ready for your website to go live so that you already know where to concentrate your efforts. Even if you plan to contract the services to someone else, you want to make certain you are able to provide an outline of your target audience so they know where to concentrate the Internet advertising they do for you.
Look at Internet advertising services as ways to promote your business and help you make money. Don’t think of it as an unnecessary expense; if you feel it is necessary, contract the job to the experts who are in a better place to help you build your business by using the most effective Internet advertising services.
Sometimes a business owner is too close to the source to really know what will work best. You want to think that every single person will want to buy your products or services and it doesn’t work that way. You have to step away from the driver’s seat long enough to understand how the system works so that you can work with your vendor to get everything finished before your website goes live and to continue with the process on a regular basis thereafter.
Tuesday, Mar. 16th 2010
When someone visits a website, they either know that they are going to want to come back, or they are going to decide that they never want to come back again. Since a lot of a website’s business is due to repeat visitors, you want to be sure that the first time someone visits your site, it’s not going to be their last. There are many different types of things that you can do that will help you bring back visitors and build website traffic.
1. Make a “What’s New” page. If you have ever been back to a website and wondered what they have changed since the last time you were there, you know that you want to be able to find it easily and quickly. When you offer a page that tells people what is new, they are able to find it right away. This makes them want to come back again.
2. Put a calendar of events on your web page. When you tell people what is going on in your type of business, you are going to find that you have people coming back time and again to find out what is happening in your industry.
3. Another way to bring people back to your web site is to link to other sites that might interest the website visitors. And, if you talk to the other sites, they may be willing to do a link exchange with you. They will put the link to your site on their website when you put one to theirs on yours. But be careful how you link to the other sites. Don’t put them on the home page of your site - you don’t want to draw attention away from your own products and services.
4. One of the best ways to remind people to come back to your website is to put a bookmark reminder on your page. There are a lot of people who forget to bookmark the websites that they like - a reminder will help them to remember to come back.
5. Offer something fun to your visitors, like trivia, cartoons and jokes. This will help people to enjoy their visits to your site more, and it’s something that is easily updated once a week or once a month.
You want people to know that they are going to be treated well when they come to your site and that you will give them what they are looking for in a site.
Monday, Mar. 15th 2010
In this Information Age, it’s hard to get noticed online. The bigger forest gets makes it harder for the new sprouts to get any respect or attention. The search engines are not full of compassion for your plight but act with the cold logic of machines. They will lump you in with the rest of the crowd, even though you know your web site is something special. Your great content deserves to be digested and reviewed by the world, not just the very small percentage now trafficking to it. Something must be done, but you have optimized and simplified and modernized but you just are not getting anywhere yet. Your passion is flaming alone in the night of the online forest.
It is very likely that you are the biggest fan of your web site promotion efforts and full of every bit of information presented there. Why not use your expert knowledge to tout your own success with the web site? To stir up interest for an online web site, you should probably write online as well. It makes sense and is a very sound web site promotion technique. Where do you write this fabulous piece on your brilliant site?
Like so many of us, you ask your friend Google or Yahoo or another search engine to help you find some answers. It seems there are millions of online avenues to utilize and many of them are free of charge. This is a great web site promotion opportunity to write what you have always been talking about for months. Choosing one site to start with might be difficult, but do some searches yourself for related sites and see if any online articles appear in the searches. See where they were written. Compare costs, restrictions and any other rules specified for the site.
Another venue to explore for your site promotion through articles is freelance writers. The cost is not high to get articles written on related subjects to your web site, which you can just embed links to your site. Freelance writers online will also publish the articles if you request that service and provide a small extra fee. The articles can focus on the same keywords as you web site to add more relationship connections. If you write the articles, it may take a while, while hiring it done online can take a few days or less.
Friday, Mar. 12th 2010
One of the most difficult business aspects of online marketing is determining cost effectiveness. For two tiny little words, you actually need quite a lot of information to do this properly - you’ll need to know exactly what your online advertising spend is, and you’ll need to know how much it is returning you. Today we are looking at simple methods that every business can use to determine their online advertising spend, and either estimate their return in advance, or track return retrospectively.
Calculating online advertising spend
Most companies have sophisticated, detailed cost-tracking systems in place to account for expenses and analyze what money is going out. If you have access to this information, this is the preferred and most comprehensive way to get an idea of your online advertising costs, as it will include employee hours, incidentals, etc.
To estimate your online advertising spend in terms of PPC ads, though, there is a simple trick you can use with Google AdWords.
* In the AdWords Keyword Tool, select ‘Display estimated cost per click’.
* Select ‘exact match’ from the drop down menu to get a precise estimate of traffic levels.
* Multiply the search volume by ten percent to get your estimated number of clicks
* Multiply this number by the estimated cost per click to get a reasonable idea of your PPC online advertising spend
Calculating online advertising return
You can use the same information from Google AdWords Keyword Tool to estimate how much cash placing a top-spot bid for a certain keyword will return the company. You’ll need to know previous traffic statistics and conversion rates. Look at the past six months if figures, and get an average of how many people ‘converted’ on your site, compared to how many visited. You should have an idea of the value of a conversion to the company, so simply:
* Multiply your estimated number of clicks from step one, by your conversion rate (which can be obtained by dividing the number of conversions by overall traffic figures). This tells you around how many conversions you can expect from a top-spot ranking on Google’s paid listings.
* Multiply this number by the average value of conversion to your company, and you have an estimated return on your online advertising investment!
Thursday, Mar. 11th 2010
While the name of the phenomenon makes it seem easy (who can’t catch a cold?!), viral website marketing can actually be a little tricky, once you start getting into it. It doesn’t help that most people don’t have a well-articulated view of what viral marketing actually entails, and exactly what it is about a viral piece that attracts people. They know it when they see it … but nobody can explain it! If you’ve been frustrated by explanations of viral website marketing in the past, and are wondering what all the fuss about social bookmarking is, today we give you a plain-English explanation of what works.
Viral content can fall into several categories.
1. Content that piggybacks a trend or social phenomenon
If you can reference a piece of pop culture, no matter how ephemeral, in your viral website marketing pieces, you will get sooooo many more hits! Sometimes this strategy is turned completely on its head - either extreme works, but it seems that things ‘in the middle’ are less effective at viral website marketing.
2. Content that is timeless, or relates to a long period of time
If our earlier point had been a rule, we would have just broken it! Fortunately both of these points are just to show you the different forms that viral pieces can take. If you create a piece that can legitimately be called ‘The Greatest Ever…’, especially if that thing is a guide or a list, you’ve got viral gold.
3. Comprehensive content
Not everything on viral website marketing channels like social bookmarking sites has to be the biggest, best, greatest or funniest. But little snippets just don’t tend to make the front page of Digg! Be comprehensive; don’t focus only on a niche.
4. Be remarkable, or write about remarkable people and companies
Be remarkably ambitious, remarkably goodwilled, remarkably original, or remarkably generous. Or, create a resource list of people that are!
5. Content that argues a popular point of view
Some excellent examples of this style of viral website marketing content are two Scientific American articles, ‘15 Answers to Climate Contrarian Nonsense’, and ‘15 Answers to Creationist Nonsense’, both of which spent some time on the most-read list of the website this year. Find out what other people are saying - if you agree with it, do some research to back it up and create content based on it.
Wednesday, Mar. 10th 2010
The forgotten generation in Google is quite large - you have probably met members of it many times while surfing the web, and you will no doubt meet many more. Google’s forgotten generation is the class of sites whose domain names have expired - here we explain what the forgotten generation is, and why redirected targeted traffic from it is a veritable goldmine for businesses in online advertising.
How many expired domains are really out there?
Current estimates are that there are around 20,000 domains at any one time available for purchase on the web. Companies may buy them direct from registrars, but a more powerful solution is for an Internet marketing company to purchase a library of expired domains, and deliver redirected targeted traffic from these domains to their customers. This centralized solution is infinitely preferable.
What are the benefits?
Usually, domains have had some SEO associated with them - at the least, they have the benefit of having been around in the Google indexes for longer, and are therefore seen as more ‘trustworthy’ by the search engines. You can capitalize on the existing SEO, links in directories, current traffic and PageRank.
Expired domain traffic - the most responsive on the web
Expired domain traffic is said to be the most responsive on the web. It is akin to taking out a full page ad in the Yellow Pages for your city - people already know what they are looking for, but haven’t decided who to buy from yet. They already want exactly what you are selling, and want to explore your site either for research or for purchase.
Your site is specifically targeted to what the visitor is looking for, and unlike a placing in search engine results, there is nothing else to compete with on the screen. They have already arrived at your site and are much more likely to keep surfing. The few dollars you spend on redirected targeted traffic could be worth ten times its value in PPC advertising, banners or contextual ads.
Tuesday, Mar. 9th 2010
Link building services are vital for many businesses, which need good Google rankings but can’t spend the time on developing the expertise to get them on their own. You’ll find a lot of advice about DIY link building on the Internet, and it generally looks something like:
* Submit your site to web directories
* Write articles with good info and real value
* Regularly create press releases
* Comment on dofollow blogs
* Start your own set of blogs and maintain them
These are the core activities of link building services … but they also have a few tricks up their sleeve that aren’t widely known! Here we look at some of the secrets that link building services use to get top Google ranks for their clients.
1. Look for links with no mention
Link building services can use special parameters within search engines to find websites that already mention one of your products, your website or your brand, but don’t actually include the link. Sometimes then a friendly email asking for a followed link is all that is needed!
2. Friends and family
Do a customer’s friends and family have their own websites … and if not, do they have MySpace or Facebook pages, do they participate in forums or Yahoo Answers, or otherwise publish content on Web 2.0 sites? Simply collaborating to get the link out there via people who know the customer personally can get a great deal of links.
3. Profile sites
Yes, many social bookmarking sites and networking sites don’t have followed links. But remember that it isn’t only search engine spiders that crawl the web, and what people see on the Internet isn’t always a direct result of a Google search. MySpace, Dig, Facebook, Delicious, Frappr, Newsvine, Yahoo 360 … real people read these sites and may follow the links from them.
4. Images used without credit
Creative commons images are supposed to be used with a link and credit. Using image identification tools, link building services can discover where your sites images have been used without identification, and contact the website owner asking for the proper credit … and link!
5. Quotables
Ask for a quote from somebody at a company in your niche to use in your site’s press release. Publish it on site, and then your link building service can contact the quoted person, offering the chance to republish whole on their website with a live link back to the customer’s site.
Monday, Mar. 8th 2010
Email blast advertising campaigns can get great results for businesses, especially if you use them sparingly. Getting maximum coverage, that is aligned with the novelty value of seeing a different sender in their inbox, can tempt many people to click through to an offer. If you’ve set up something irresistible, you have a true business builder on your hands. Today we are looking at email blast advertising, and some guidelines for using it with your business.
Spam laws
Familiarize yourself with the CAN SPAM Act before you even start thinking about what offer you are going to send out … or make sure you hire someone that deals with it for his or her living. CAN SPAM legislation might consider your message to be in violation of the law if any of the following criteria apply:
* It contains misleading or false header information, including a deceptive subject, to or from
* The receiver is not able to opt out of future mailings from the sender
* The sender’s physical email address must be included
* It must be clear that the email is an advertisement - this usually means literally stating ‘This advertising messages was sent by…’ or something similar
Timing for email blast marketing
Research and statistics show that people are more likely to open unsolicited emails and click on the links contained in them on Sundays and Fridays - when work is least likely to be demanding their attention, and socialization is relatively low. Send an email blast marketing message on these days for best penetration. Mondays are the next day where your recipients are most likely to read the message.
Share This buttons and options
You’ve seen the ‘Share This’ buttons all around the web. You can make the most of your email blast marketing, and perhaps expand your subscription list, by including the buttons in your email messages as well. Research shows that around a quarter of people share content via email on most days, and close to another quarter share content several times a week.
Tracking
Internet marketing services can usually help you with implementing tracking on your email blast marketing messages. This allows you to see what percentage of messages were opened, read, clicked on, or just deleted, as well as other stats. You can even split test your messages suing tracking, to help with future campaigns.
|
|
 |
 |
 |
|
|
