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Do you sell mostly to other businesses or are your customers to be found among the general public? B2B selling and B2C selling have traditionally used very different types of marketing. If you’re selling widgets used in machinery, for example, you’re not going to take out an ad in the Sunday papers no matter how cheap it is because, frankly, you’re paying for a lot of eyes that have no need for or interest in your product. If, on the other hand, you’re selling organic baby food, it would be downright silly to pay for space at a tech trade show. You might run into a few new parents there, but overall, most of the visitors have no real interest in baby food, organic or otherwise. What does all this have to do with hiring a blogging service?
Everything! Blogs are an ideal place to soft-sell your products or services – but it’s important that the blogs match up properly with your business. It’s important that the blogging service gets the difference between blogging for B2C and blogging for B2B, and that they take the time to get to know your business so the writing represents you properly. This, for the record, is why we recommend a blogging service over an article writing or content writing service. When you sign up with a blogging service, the writers will generally be writing for your blogs on a regular basis. They’ll be able to maintain a certain voice, style and level of expertise. More importantly, the person managing the blogs for you knows what’s been posted recently and will avoid writing the same article over and over in different words. They’ll be posting content that will be valuable to your potential customers – and to do that, they have to understand the difference between content that’s valuable to other businesses and content that’s valuable to consumers.
We get that difference. Because we’re a full blogging service, the content we post for you will be aimed squarely at your ideal customers. If you’re selling organic baby foods and products to parents, your content should focus on things that concern parents of young children. Some sample posts might include “How to Introduce New Fruits and Vegetables to Your Little One” and “Cloth or Disposable – the Case for a Diaper Service.” If, on the other hand, your company sells organic baby food by the case to grocers, the blog posts would focus on sales trends, grocery displays and ways to boost sales of organic baby products in store.
Working with a blogging service is a sure way to improve your search engine visibility and attract more potential customers to your website. Talk to us about our blog packages and how we can help your business.