Guaranteed Top SE Ranks
Nearly everyone understands the importance of external links pointing to a website. When another website links to information on your website, Google – and other search engines – assume that other people find that information valuable. Internal links are a little bit more obscure, and not everyone gets why it’s important for your website to provide good internal links – links from one part of your website to another. Here’s a quick overview of the two types of links and how a blog marketing strategy can capitalize on both.
Internal Links – What They Are and How They Help
Internal links are hyperlinks from one page on your website to another. They include navigational links from menus, breadcrumb links that help visitors track where they are on your website and informational links that direct people to specific pages on your website. An onsite blog provides you with the opportunity to direct site visitors to specific pages on your website, as well as to increase internal links to specific pages on your website. The number of links pointing to specific pages on your site helps the search engines determine the relative importance of specific pages.
For example, if you want to increase traffic to a lead funnel page on your website, you can do that by writing blog posts and using anchor text within those blog posts to point to that page. Note that the right anchor text is important for both SEO and human purposes: if you’re looking for red yarn for a project, would you be more likely to click on a link that says “red yarn” or one that says “click here”? By the same token, “click here” is meaningless to the search engine, but “red yarn” tells the engine that the link leads to a page about red yarn. That’s important when a real person types “red yarn” into the search box.
External Links – Credibility and Traffic Builders
External links are just what they sound like – links from a blog that’s not on your website. These links tell search engines that someone else thinks that what you have to say or sell is important enough to tell others about it. One way to increase external links pointing to your website is to build and maintain a blog that is not hosted on your company website. A blog written by you – or by a blogging service employed by you – gives you complete control over the pages to which your links point, where the links appear in the text and what text is used to anchor the hyperlinks. Those things are just as important in external links as they are when building internal links.
Our blog promotion strategy includes one or more internal or external blogs with links pointing to your business website. We post informative, engaging content to your blog on a regular basis, and each post can contain up to two links to pages on your website that you specify. Talk to us about ways that blog marketing can improve your SEO and help build your local or online business.