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One of the things blog marketing professionals learn early is that you’ve always got to be six to eight weeks ahead of the calendar when it comes to holiday marketing. While it’s certainly not too late to be posting Christmas and New Years’ tips and content, it’s also not too early to be considering your social media marketing and promotions for upcoming holidays. In fact, it’s exactly the time to be putting together your blog marketing and social media campaigns for – wait for it – Valentine’s Day. Yes, it’s two months into the future, and your customers aren’t thinking about it yet. But they will be thinking about it before you know it, and you should be ready to offer them answers as soon as they start to make plans.
The Importance of a Social Media and Content Marketing Calendar
Despite the title, this is not a post about adding hearts and flowers to your blog for Valentine’s Day. Rather, it’s about the importance of planning ahead. If you want to get in on the benefits of social media marketing for the holidays, it’s important to start far in advance of Thanksgiving. If you’re not sure how far, do a quick Google search for “social media holiday tips” and look at the publication dates. You’ll notice that nearly all of them were posted sometime in the middle of October. Does that mean all the content marketing mavens online suddenly got the idea to start planning for the holidays at the same time? Of course not! They’re all working off the same basic marketing calendar, the one that’s dictated by when people start looking for certain types of information.
A content marketing calendar should be central to your blog marketing strategy. By defining the major promotional times of year and scheduling types of content that revolves around those, you’re naturally keying into the typical annual search trends. People start looking for Christmas ideas shortly before Halloween – despite all the complaining about rushing the holidays – and they’ll be looking for Valentine’s Day happenings by the second week in January. Other important trends depend on your industry – florists and bridal stores should boost their social media presence in the early spring to catch the prom and June bride markets and in the early autumn for the homecoming dances, for example.
Our blog marketing and social media promotion professionals understand the annual marketing cycles, and will work with you to help amplify your annual and cyclical promotions via social media and blog posts. Talk to us about how one of our blog marketing packages can help boost your bottom line in the upcoming year.