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Tips for Optimizing Blog Marketing Posts for Social Media Sharing


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Blog posts and social media work together to bring more traffic to your business website and more attention to your business. While you can – and certainly should – share more than just your blog marketing posts with your social media networks, you should also craft your tweets and FB posts carefully when you do share links to your blog marketing posts. Over the years, we’ve learned quite a bit about best practices when sharing blog posts to Twitter and Facebook. These tips can help you craft social media promotions that garner clicks and encourage people to share widely.

Twitter Social Media Promotion Tips

Keep It Short

Long titles and explanations eat up lots of valuable space, which can be deadly when you’ve only got 140 characters to work with. Use a link shortening app to keep link length to a minimum, and try to keep the title below 90 characters – both together should be 120-130 characters. That allows plenty of room for Twitter to add “RT @username” without cutting off your marketing message.

Use Hash Tags Wisely

Hash tags can get your tweets picked up and noticed – but you need to be careful about using them. Research shows that tweets with one or two hash tags get the most engagement, so keep them to a minimum, and choose them carefully.

Place Links in the Middle of Your Tweets

It takes a little more work, but data shows that people are more likely to click on a link that comes earlier in the tweet than they are to click on links at the end.

Pay Attention to Timing

The best time to tweet depends on your goal and your business. Early morning tweets seldom work – unless you’re tweeting daily specials to an engaged audience. In general, people are more likely to click on links between 1 and 3 p.m. Monday to Thursday, and are more likely to retweet messages on Fridays, from 4 to 5 p.m.

Facebook Social Media Marketing

Go Long for the Win

Facebook users tend to like a few words with the link to your blog marketing post, so give them something to think about. In fact, research shows that people are more likely to click on Facebook posts with 80 words or more.

Get Rid of the Link

When you share a link from your blog, Facebook attaches a thumbnail with some content and links it to your blog post. That thumbnail stays there even if you delete the written link – so get rid of the link. It just makes things look messy – and research shows people are more likely to click on the thumbnail the link isn’t there.

Keep the Title Short

Facebook truncates link titles at 100 characters, so keep the title of your blog post under 100 characters.

Publish Outside Work Hours

You’re most likely to engage with Facebook users if you post to your timeline outside regular work hours. The best time to post seems to be between 5 p.m. and 1 a.m. on weekdays, and any time of the day on Sunday.

Have Something Worth Sharing

Of course, whether you’re sharing on Twitter, Facebook or another social media network, it’s important to have something worth sharing. We understand that it takes time to research and write great blog posts that people want to share. We offer several different blog marketing and blog writing packages designed to provide your blog with a steady flow of interesting, shareable content you can use to drive traffic to your business website. Talk to us about our blog marketing and social media promotion packages and how they can help boost your business web traffic and drive customer engagement.

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Jumping on Trends – How to Use Trends and Hash Tags for Social Media Promotion

The Internet is littered with apologies from companies whose social media marketing managers tried and failed to use trending topics to promote their businesses. In nearly every case, it’s because someone at the company was not actually listening. Some weren’t listening to their own customers. Some weren’t listening to the news. Some weren’t paying attention to the larger world. Taking a look at some of those #socialmediafails makes it easy to illustrate the best ways to use social media and blog marketing to promote your business online.

Always Look Before You Leap

Trending hash tags often represent an opportunity to raise the visibility of your tweets and posts – but if you’re not careful, the attention you attract may be the wrong kind. Take, for example, the UK boutique that decided to take advantage of the trending #Aurora to promote one of their dresses – without, apparently, checking to find out that the tag was trending because of the mass shooting at a theater in Aurora, CO. Crafting tweets and posts around trending topics and tags is a good way to raise your business profile – just make sure you know why it’s trending before jumping or you may end up making a huge misstep.

Edgy Is Cool – But Know Where the Edge Is

Many companies – particularly those aimed at young folks – try to be hip by using edgy humor, which is fine, until you step over the edge into offensive and tasteless. That’s what happened when a London airport included a photo of a crashed plane in its tweet promising that planes don’t slide off their runways. The post crossed the line for many people, especially when it was revealed that the photo was from a crash that had cost the life of a 6-year-old boy. Humor and edginess can help craft your brand and get your posts shared and retweeted – just be sure your social media manager understands the difference between edgy and offensive.

Sometimes No Promotion is the Best Marketing

Sometimes the very best thing a company can do with a trending hash tag is to use it – with no promotional aim whatsoever. If you choose to acknowledge a local or national event using a trending hash tag, use good judgment. Offer sympathy, acknowledge loss or extend congratulations because it’s the right thing to do – and don’t foul it up with tone-deaf self-promotion. One Massachusetts restaurant got this exactly right when they used a trending hash tag to reach out to the local community. During widespread power outages following a blizzard, the popular eating spot tweeted out an offer of free hot meals to nearby shut-ins without power and attached a local trending hash tag to make sure their offer was seen.

Social media promotion is an important promotional tool for any local business. Check out our blog marketing and social media marketing packages to find out how we can help you maximize your business visibility without increasing your risk exposure.

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7 Signs That It’s Time to Hire a Blog Writing Service

Are you doing the right thing by your business? An online blog is a great way to get attention for your company, publicize your products and increase customer engagement – but it’s also a big commitment of your time and energy. There are a lot of reasons to hire out your writing to a professional blog writing service. These are just seven signs that it might be time to check out our blog marketing packages and let us do the work for you.

Long Gaps Between Published Posts

Lots of research suggests that the optimal timing for business blog posts is about twice weekly. You’ve been diligently slaving away to post regularly, but lately you’ve found that the lag between blog posts is getting longer and longer. When you hire a professional blog marketing service to do the writing for you, your posts will be delivered and posted on your schedule.

The Writers’ Block Freak-Out

No one knows your business like you do, but lately you can’t even begin to come up with a topic to write about. Let us worry about finding the right topics. Give your blog writing service good guidance, and then let them take over.

You Hate to Write

Hey, everyone has their own skill set, right? If writing isn’t in your wheelhouse, getting blog posts written on a schedule can feel like torture. Hiring professional blog writers takes it off your shoulders, and lets you worry about your business instead of your wordsmithing skills.

You’d Rather Do the Dishes

If you’ve got 99 things to do and writing that blog post keeps slipping further and further down the list, why not take it off your list and make sure it gets done? It makes sense to hire a quality blog writing service so you can focus on the stuff that’s more important, like just about anything else.

You’re Falling Asleep at Your Desk

You know the drill. You’re already putting in a full day of work doing all the things you do to take care of your customers. If writing blog posts for your company blog is keeping you up past your bedtime or at your desk through lunch, give yourself a break. When you hire a blog writing service to write blog posts for you, you’ve got more time to focus on family and, you know, getting a good night’s sleep.

You’re Smart

A smart business owner knows how, when and what to delegate. Why waste your time writing blog posts when you could be putting your energies and talents to better use for your business? Tell your blog writing service what content you need, and let them take it from there.

You Want a Second Blog

What? One’s not enough? Actually, an offsite blog is a great marketing and link-building strategy, but it’s a huge time-suck. Talk to us about how an offsite blog featuring your company’s products and linking to your business website can send you lots and lots of new customers.

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Today’s Special: Social Media Lessons from Food Trucks and Other Mobile Businesses

Back in the day, they called them lunch trucks, and they were best known for horrible coffee and cello-wrapped cardboard sandwiches. Today, food trucks are part of the vibrant urban foodie scene. Staffed by professional chefs and outfitted with state-of-the-art equipment, food trucks have become a legitimate culinary phenomenon, helped in no small part by their expertise in using social media promotion to get the word out. From blogs to Twitter to Instagram and beyond, the fast-moving world of social media might have been made to order for promoting mobile businesses. Even if you’re business is stationary in a storefront, you can learn a lot from observing how food trucks and other mobile businesses use blog marketing and social media promotion to build their reputations, attract new customers and solidify their customer base.

Build Anticipation

Blog marketing is an excellent platform for building anticipation for your new business, or for upcoming events. The trick is to build a blog that connects with your target audience – your local market and potential customers. That means getting noticed by other local bloggers and social movers, and posting material that will interest them. Combine blog posts about your upcoming events with tweets and posts using local hash tags to bring them to the attention of local movers and shakers.

Build Your Audience

Of course, your ultimate goal is to build your customer base, but building your audience is an important first step. There are various ways to do that – good content, good search engine optimization, consistent posting are just a few. One frequently overlooked way is to do what you hope others will do – follow other local businesses and bloggers on your social media accounts. Most of them will follow you back and voila – you’ve got an audience. At this point, the trick is to start posting shareable, interesting content.

Establish a Routine

Should you post once a week? Twice a week? Three times a day? The truth is, it really doesn’t matter – though research does show that twice-weekly is the optimal frequency for most business blogs to post. What’s more important than frequency is consistency and timing. Whatever timetable you choose, stick to it – but before you write your schedule, do a little research about the most effective times to post for your niche. Do you get the best response when you publicize events a day ahead or the day of? Are your 10 a.m. posts shared more often than your 4 p.m. tweets? Use your research to inform your social media promotion strategy.

Don’t have time to post twice a week? Hire a professional blogging service to do it for you. Take a look at our blog writing and social media promotion packages to see how we can help you build your brand and attract more customers in 2014

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Social Media Marketing Plus Local Business Equals A Formula for Success

The formula for marketing success in today’s competitive environment is an all-of-the-above integrated strategy. Not long ago, most local businesses – the type of business that relies on its surrounding community for customers – didn’t see much need for online marketing. They put up a business website, maybe did some search engine optimization work to make sure that website turned up when people searched for it, and called it good. These days, when potential customers start their search for new products and services online and increasingly look to social media to keep them abreast of what’s happening, the old good just isn’t good enough. The most successful businesses are those that have learned to reach out and engage with customers through blog marketing and social media promotion.

Why Social Media Is Important

Social media marketing leverages the power of networks to get your word out and amplify your signal. It’s not a replacement for other marketing channels – it’s an amplifier. Facebook, Twitter, LinkedIn, Google+ and other social media platforms provide a way for businesses to stay in touch with current and former customers, court new customers and connect with friends and fans. According to research conducted by marketing companies, adding social media share links to email messages improves the click-through rates by 112 percent – that’s twice as many people responding to a call to action.

Here’s the thing. In a very short time, social media networks have become an integral part of life for many people. It’s not just the hip-and-savvy any more. Grandma, Aunt Tillie and Uncle Joe are all sharing where they go, what they buy and what they think of the businesses they frequent. More and more often, people – your potential customers – are asking their social media networks for advice and recommendations on everything from restaurants to dentists to carpet cleaners. Businesses that invest in boosting their visibility on social media reap the benefits of this sharing culture. In fact, consumers are 70% more likely to share information about a local business if they have it available on social media.

What to Share

Combining blog marketing with social media promotion allows you to build a library of “content” to be shared by customers and potential customers. What’s content? These are just a few examples of the most shareable types of blog posts:

-          DIY and How-to articles – give your customers a reason to use your products

-          Company news – especially about community activities

-          Reviews – share your best reviews with humble-brags

-          Staff bios – so your customers feel a personal connection

-          Your press – share that interview with an industry mag!

-          Contests or giveaways – give them an incentive to engage with your business

-          Polls and surveys – people love giving their opinions

-          Fun Facts – about your business or industry

The key to getting people to share your posts is to provide something of value – something people want to share with others because it makes them laugh or think, surprises them, teaches them something new or makes them go aww! (Never underestimate the power of cute!)

Why not let the experts handle it for you? Our blog marketing and social media promotion packages are designed to get your business great exposure on social media. We incorporate good SEO, local information and social media signal boosting to get the best results. Check in with us and check us out to see how we can help your business build success, customers and profits.

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