Guaranteed Top SE Ranks
Whichever business you are running, marketing greatly influences the success or failure of the business. People have traditionally gone for marketing options such as newspaper classified ads, ads on televisions and radios, direct mail marketing, posters and word of mouth among others. However, there is a shift towards website marketing and advertising because of the many advantages of this type of marketing over traditional marketing methods. This is basically promoting a website for purposes of marketing your products and services. The greatest advantages of website advertising include the facts that you get a global audience, you get a targeted audience, you pay less (and some options such as article marketing are free of charge), there are many options available, the ads reach the intended audience immediately and you get customer feedback in a timely manner. There are many website advertising strategies available.
One of the most effective website advertising techniques is search engine optimization or SEO. As the name suggests, this is all about the optimization of a website for search engines. This improves your sites ranking and consequently its visibility. Popular SEO strategies include the creation of sitemaps, keyword optimization, the creation of quality content and blog commenting among others.
Another option is email marketing. You could create your own mailing list or you could rent a targeted, commercial mailing list. This option is advantageous in that you are able to personalize the messages, you are able to receive feedback in a timely manner, sending emails is easy, you get instant results and you do not need to pay anything. This option works by the recipients clicking on a link to your website that you will have placed at the end of the message in a call to action.
One of the most effective website advertising strategies is the use of Google AdWords. With AdWords, you pay Google whenever someone clicks on a link to your website which gets them to your landing page. This option is advantageous in that you get a targeted audience. The alternatives to Google AdWords are Yahoo! Search Marketing and Microsoft AdCenter. These types of ads are called PPC or pay-per-click ads.
Other effective website marketing strategies include link building (such as back links and niche one way links), asking visitors to bookmark your website, writing and submitting articles, writing e-books, and becoming part of the ever growing social media community. Just as important as developing a strategy is sticking to it. You should go for a strategy that has been used successfully by those with similar products. You could enlist the services of a professional to help you generate an effective strategy.