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Blog posts and social media work together to bring more traffic to your business website and more attention to your business. While you can – and certainly should – share more than just your blog marketing posts with your social media networks, you should also craft your tweets and FB posts carefully when you do share links to your blog marketing posts. Over the years, we’ve learned quite a bit about best practices when sharing blog posts to Twitter and Facebook. These tips can help you craft social media promotions that garner clicks and encourage people to share widely.
Twitter Social Media Promotion Tips
Keep It Short
Long titles and explanations eat up lots of valuable space, which can be deadly when you’ve only got 140 characters to work with. Use a link shortening app to keep link length to a minimum, and try to keep the title below 90 characters – both together should be 120-130 characters. That allows plenty of room for Twitter to add “RT @username” without cutting off your marketing message.
Use Hash Tags Wisely
Hash tags can get your tweets picked up and noticed – but you need to be careful about using them. Research shows that tweets with one or two hash tags get the most engagement, so keep them to a minimum, and choose them carefully.
Place Links in the Middle of Your Tweets
It takes a little more work, but data shows that people are more likely to click on a link that comes earlier in the tweet than they are to click on links at the end.
Pay Attention to Timing
The best time to tweet depends on your goal and your business. Early morning tweets seldom work – unless you’re tweeting daily specials to an engaged audience. In general, people are more likely to click on links between 1 and 3 p.m. Monday to Thursday, and are more likely to retweet messages on Fridays, from 4 to 5 p.m.
Facebook Social Media Marketing
Go Long for the Win
Facebook users tend to like a few words with the link to your blog marketing post, so give them something to think about. In fact, research shows that people are more likely to click on Facebook posts with 80 words or more.
Get Rid of the Link
When you share a link from your blog, Facebook attaches a thumbnail with some content and links it to your blog post. That thumbnail stays there even if you delete the written link – so get rid of the link. It just makes things look messy – and research shows people are more likely to click on the thumbnail the link isn’t there.
Keep the Title Short
Facebook truncates link titles at 100 characters, so keep the title of your blog post under 100 characters.
Publish Outside Work Hours
You’re most likely to engage with Facebook users if you post to your timeline outside regular work hours. The best time to post seems to be between 5 p.m. and 1 a.m. on weekdays, and any time of the day on Sunday.
Have Something Worth Sharing
Of course, whether you’re sharing on Twitter, Facebook or another social media network, it’s important to have something worth sharing. We understand that it takes time to research and write great blog posts that people want to share. We offer several different blog marketing and blog writing packages designed to provide your blog with a steady flow of interesting, shareable content you can use to drive traffic to your business website. Talk to us about our blog marketing and social media promotion packages and how they can help boost your business web traffic and drive customer engagement.