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Blogging for B2C and B2B – Why It’s Important and How They’re Different

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Do you sell mostly to other businesses or are your customers to be found among the general public? B2B selling and B2C selling have traditionally used very different types of marketing. If you’re selling widgets used in machinery, for example, you’re not going to take out an ad in the Sunday papers no matter how cheap it is because, frankly, you’re paying for a lot of eyes that have no need for or interest in your product. If, on the other hand, you’re selling organic baby food, it would be downright silly to pay for space at a tech trade show. You might run into a few new parents there, but overall, most of the visitors have no real interest in baby food, organic or otherwise. What does all this have to do with hiring a blogging service?

Everything! Blogs are an ideal place to soft-sell your products or services – but it’s important that the blogs match up properly with your business. It’s important that the blogging service gets the difference between blogging for B2C and blogging for B2B, and that they take the time to get to know your business so the writing represents you properly. This, for the record, is why we recommend a blogging service over an article writing or content writing service. When you sign up with a blogging service, the writers will generally be writing for your blogs on a regular basis. They’ll be able to maintain a certain voice, style and level of expertise. More importantly, the person managing the blogs for you knows what’s been posted recently and will avoid writing the same article over and over in different words. They’ll be posting content that will be valuable to your potential customers – and to do that, they have to understand the difference between content that’s valuable to other businesses and content that’s valuable to consumers.

We get that difference. Because we’re a full blogging service, the content we post for you will be aimed squarely at your ideal customers. If you’re selling organic baby foods and products to parents, your content should focus on things that concern parents of young children. Some sample posts might include “How to Introduce New Fruits and Vegetables to Your Little One” and “Cloth or Disposable – the Case for a Diaper Service.” If, on the other hand, your company sells organic baby food by the case to grocers, the blog posts would focus on sales trends, grocery displays and ways to boost sales of organic baby products in store.

Working with a blogging service is a sure way to improve your search engine visibility and attract more potential customers to your website. Talk to us about our blog packages and how we can help your business.

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Our Favorite Blog Formats and How They Can Work for You

When you engage a blogging service to supply content and manage blogs for your business or personal website, you’re getting years’ worth of experience wrapped up in great writing. Our writers aren’t just expert writers – they’re expert bloggers. They understand how to attract readers and what kinds of posts are most likely to get shared and re-shared with others. Over the years, we’ve developed a sixth sense about the kinds of information that people want to read and the best formats for that information. These are some of our favorite blog formats and what they can do for your business.

The Top Ten List

People love ranked lists. Whether you’re writing about the five most popular dental procedures or the top ten baby names (perfect for a baby specialty store!), someone is looking for that information. You can name top 10s, five faves or any other number – for some reason, people also really love lists of SEVEN – no matter what number you choose, list posts are among the most sharable of all.

Why It Matters: When people share your content, you get more visibility and credibility. Shared Facebook posts are great clickbait, bringing people to your website or blog in droves.

How to Posts

How to posts help establish your expertise and authority. They offer the single most important thing when it comes to content: valuable information. They’re evergreen – people will always want to know how to take your baby’s temperature or change the font size in Microsoft Word or brush your teeth the right way.

Why It Matters: When you provide valuable information that helps people, you generate good will and make people like you – and people like to buy things from people they like.


If there’s one thing people like even better than full-blown how-to posts, it’s a bunch of tips on how to do everyday things better and easier. That’s the whole premise behind the wildly popular Lifehacker website. No matter what your business is, you’ve got special expertise and tips to share with your customers.

Why It Matters: From tips on reducing gas mileage to tips on how to clean your carpet, people will eat them up – and visit your site when they need your services.

Our blogging service will provide you with a mix of different kinds of posts that are best suited to your website and your services, and if you need help or advice on how to use them to promote your business, we’ll be happy to share some tips and how-tos to help you out.

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Our Mission: Making You Look Good – And We Take It Seriously

Our blogging service does a lot of business with solopreneurs – professionals who are in business for themselves, professionals like lawyers, doctors, dentists and accountants. What do all of those professions have in common that makes a blogging service an ideal investment?

They’re Busy, Busy People

Ask any professional who is running a business about the hours they work. These are the men and women who would kill for a 40-hour work week. They have to make time for their clients, professional development, community work and all the outreach they do to find new clients and patients. Many of them also write as part of their jobs, if only to document every single detail of their professional day. The last thing they have time to do is write blog posts.

They’re Reputation Is Their Livelihood

The product that professionals have to sell is their expertise, and their livelihood literally depends on establishing that expertise with the public and maintaining that reputation. Our blogging service specializes in maintaining blogs for various professional specialties. Posts to your blogs will always be relevant to your business and your specialty, carefully fact-checked and professionally written.

They Don’t Have Time for SEO

In a digital world, word of mouth is no longer enough. The fact is that most people start their search for a lawyer, dentist, doctor, accountant or other professional on Google, even though there are so many “registries” for professional searches. They understand the importance of search engine optimization, but most have neither the time nor the inclination to get into the nitty-gritty of building links, researching keywords, figuring out the best plugins and handling search engine submissions. They’re already using all the hours in their day.

They Understand the Value of Specialization and Outsourcing

Luckily for them – and us – they understand the value of outsourcing work to a specialist. After all, many of them work in professions where it’s all about specialization. An orthodontist thinks nothing of referring a patient to a dental surgeon for an extraction so he can focus on what he does best. They treat a blogging service the same way. It’s all about making most effective use of their time and outsourcing work to the right specialists.

Our blog writing service is the perfect match for busy professionals who don’t have time to write blog posts every week. We’ll create and maintain up to two blogs for you, post twice weekly to them and handle all the logistics of SEO, building inbound links and search engine submission so you can have the benefits of a professional blog without the extra hours of work.

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Five Professions that Benefit from a Blogging Service

Let’s be clear right up front. We believe that just about every type of business will benefit from having a business blog, even – or especially – those that do most of the business with other businesses. There are, however, a few businesses that get a serious marketing boost from having a network of blogs – a main blog and one or two offsite blogs that can link back to the company website. They’re businesses where networking and reputation are vital to oiling the wheels of commerce and helping you build your customer base. If you own a business in one of these professions, talk to us about how our blogging service can leverage your reputation and expand your marketing opportunities.

Law Offices

In many states, law offices face significant restrictions to their ability to advertise for new customers. A blog is an ideal passive marketing vehicle for legal offices because it’s not intrinsically advertising. Legal blogs can focus on current legal issues, recognize your firm’s victories and build your reputation and visibility in your practice area.


Like many other professions, some states restrict the type and amount of advertising dentists and other medical professionals can do. A dental blog is a great place to provide general information about dental procedures, give general dental advice and publicize your practice’s involvement in the community.

Financial Advisors

Perhaps no profession is quite as regulated as those in the financial sector. A good blogging service recognizes the need to strike the right tone when writing for financial professions – professional, general and refraining from offering financial advice beyond the most general. Even so, blog posts that define financial terms and provide information about various types of financial planning tools can help establish your reputation as an expert and make your website more likely to show up in online searches for your services.

Wedding Planners

Today’s engaged couples do an incredible amount of their wedding planning and shopping online, and they start well before the big day. We mention wedding planners, but in reality, any business in the wedding sector can benefit hugely from a business blog to highlight wedding trends, offer planning advice and discuss the many aspects of planning a wedding.

Personal Coaches

From yoga teachers to job coaches to employment specialists, people who make their living as consultants to other people absolutely must have a blog to get noticed these days. Wellness, fitness and other types of advice and news provide a never-ending stream of subjects for blog posts that can help you achieve expert status and provide opportunities for networking.

Whatever your business, a good business blog can help you get noticed and build your reputation. Talk to us about our blog writing services and blog packages and how they can help your marketing efforts.

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Five Ways to Get Social Media Wrong (and How to Get It Right)

Cracking the social media code can be tricky for a small business owner used to a very different kind of advertising. If you’re just getting started with a social media strategy, knowing these five pitfalls and five best practices can help you step off on the right foot.

Mistake #1 – Diving Right In

Jumping into anything without a plan is dangerous. Diving into the social media waters without a strategy can be disastrous for your company. Even the big guys get it wrong sometimes – just look at what happened when McDonald’s tried to launch a #McDStories campaign on Twitter. The fast food giant encouraged people to share their McDonald’s memories – and regretted it very quickly when their paid-for promotion attracted posts like “I lost 50 lbs when I stopped working at and eating McDonalds #McDStories.”

Getting It Right

Create a comprehensive plan for attacking social media. Evaluate each platform and figure out the best ways to use it for your company – or if you should use it at all. Establish a social media policy that includes which employees will have control of and accountability for the accounts. The more you know about each platform, the easier it will be for you to recognize opportunities and avoid pitfalls on each.

Mistake #2 – Posting Too Often

One of the quickest ways to get unLiked on a social sharing platform is to post too often. Even if you’re sharing valuable information, people will start seeing your posts as spam.

Getting It Right

This can be tricky because the “right” number of posts depends so much on the kinds of posts you’re sharing. One way to avoid the “Oh, no, them again??” phenomenon is to vary the kind of posts you make. Liberally pepper your own promotional posts with shares from other companies and inspirational posts that fit your company brand.

Mistake #3 – Treating Social Media Like an Ad Network

Social sharing networks are ideal for establishing relationships and engaging with your customers. Too often, small business owners use them the same way they would an advertising platform. If you’re just using Twitter to advertise your business and Facebook to post your latest promotion, you risk becoming just so much background noise – or worse.

Getting It Right

Use your social media posts to engage your customers and potential customers in conversations. By all means, tweet that discount on carpet cleaning to your followers, but monitor Twitter (there are lots of apps that can help you with that) so you can respond when someone asks a question about getting a stain out of their white carpet. That kind of engagement will earn you followers and good will, and that will translate into more business for you in the long run.

Mistake #4 – Trying to Wrestle an Octopus

Engaging on multiple social platforms can be like trying to wrestle an octopus – way too many arms to keep them all under control, especially if you’re working on each one individually. Switching between Facebook and Twitter and Instagram and Google+ to post and check analytics can rapidly become a full-time job.

Getting It Right

There are two solutions to the octopus problem. The first is to choose one or two platforms and concentrate your efforts there. The second is to take advantage of technology. Software like Hootsuite can help you manage multiple accounts and platforms, allowing you to access all of your analytics from one dashboard and making it easier to cross-post and engage different audiences with the same content.

Mistake #5 – Doing It All Yourself

Many business owners think they can save money by managing their social media presence on their own or in-house with a part-time employee. There’s so much to understand and learn when it comes to social media marketing that it’s easy to make big mistakes when you’re trying to manage it along with your regular job.

Getting It Right

If you don’t have the budget – or the work – to justify hiring a full-time social media specialist, your best strategy is to contract with a company that specializes in social media marketing. They’ll get your social media strategy right and ensure that you get the best exposure for your message.

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About: Chris Robertson


Profile:I have been doing SEO for 15yrs now! Chris Robertson


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