Website Promotion Strategy

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If you run a local business, you may have put off starting a business blog because you don’t think it will help attract local customers. The truth is, a business blog is absolutely necessary for a local business. That’s because more and more consumers are looking for information online before they buy products or services, and that includes those who plan to buy locally. If you operate a local business, here are some reasons why you should consider starting a business blog right away.

Get Word of Mouth Business Via Your Blog

Today’s consumers still rely on recommendations from friends and family when they make their buying decisions, but they don’t pass along the information over a cup of coffee like they used to. Today, people use their social media accounts to let their networks know when they have found a product they are pleased with. And when you run a business blog, it gives them an easy way to recommend your business to their friends by liking, sharing, or tweeting your blog posts.

Boost Your Local Search Engine Results

More and more consumers are relying on local business directories and search engines that use geographically relevant results to find businesses in their area that sell the products and services they need. In order to show up in these search engine results, you will need quality content that points the search engine spiders to your website. One of the best ways to quickly build enough content is to use your blog to create posts that are optimized for local SEO.

Build Your Local Reputation

Local consumers want to do business with the area expert, and maintaining a business blog is one of the best ways to build that reputation in your area. By posting relevant, well researched information about your industry, local consumers will come to rely on you for the information they need. There is just no marketing strategy that can compete with a good reputation when it comes to reaching local consumers.

Our blogging service not only specializes in in creating quality business blogs for our clients, but we also understand how to create localized blogs that use the latest SEO techniques for those businesses that are looking to increase their local business. Give us a call and let us tell you how we can help to build your local market share today.

Maybe you already realize that in order to keep up in today’s competitive online business world, you need a blog. It’s true—blogs are the one consistent internet marketing method that consistently reap results for both online and brick and mortar stores. If you’ve been thinking about starting a business blog for your business, and need some reasons why you should outsource the project rather than do it yourself, here are four to consider.

You’re Too Busy

Entrepreneurs are some of the busiest people on the planet, and most of them don’t have the time it takes to dedicate to a blog. After all, running a blog is more about just writing the posts, although that takes a lot of time, too. A good blog will use keywords to attract internet visitors, include links to improve the results with the search engines and promote the blog with social media. Business owners already work countless hours per week, and typically don’t have the time for these important marketing tasks.

Your Reputation is Critical

Your business blog represents your company, and as such, you need it to be factually correct and professional. Our writers understand that when they write posts for your blog, your reputation is on the line. That’s why we only hire writers with years of experience and an ability to write for any industry or profession.

You’re Not an Expert at SEO

SEO, which stands for search engine optimization, is a critical aspect of promoting your business blog to ensure that potential customers can find it. There is a lot involved in the process, and while it would take a novice months to learn, we are already experts at it. We will handle the SEO for your business blog so you can concentrate on the other important aspect of running your business.

You Know How to Utilize Outsourcing

Study after study has shown that today’s business owners are outsourcing a good portion of their business processes to people who are experts. This not only cuts the costs compared to having a full-time employee, but it results in better outcomes because you are relying on proven experts to do the job for you. We are the oldest internet marketing company around, and we have years of experience in creating and maintaining effective business blogs.

If you’ve been putting off starting your own business blog, why not contact us and let us tell you how our blogging service can start you on the path to the one reliable internet marketing strategy that your competitors rely on?

There is nothing more disheartening that putting a lot of effort into a blog, only to have your family and friends as the only readers. At Majon, we understand the importance of your blog to your business, and that’s why we work hard to make all of our client’s blogs the best they can be. In fact, there are three areas that we specialize in when it comes to building successful business blogs.

Consistency

There is nothing worse than building a blog audience, and then letting them down by not posting consistently. When we create and maintain your business blog for you, we post on it regularly—at least once a week. If you opt to have more than one blog, which we highly recommend, we will post a blog on each one of them one time per week. That consistency doesn’t only help keep your readers remain loyal, but Google’s latest algorithms demand that blog content is consistently updated with fresh, relevant postings.

Uniqueness

Sure, you create a blog that only offers general information, but the truth is, that type of information can be found anywhere on the internet. Instead, one of the keys to successful blogging is creating content that is unique and ideally specific to your industry. For instance, if you run a bakery that specializes in wedding cakes, it won’t do to post regular articles about baking. Readers who visit your blog will want content that specifically talks about wedding cakes and how to use baked goods to make a wedding more exciting and memorable.

Sell Without Selling

One of the marks of a true professional blogger is the ability to sell their company’s product or service without making the reader feel that they’re being sold to. Let’s be honest, the last thing a reader wants is to feel that a company’s blog is just another form of advertising or a sales channel, and if they feel that it is, they’ll likely log off and look for the information elsewhere. Our writers understand the art of the soft sale, and will create your blog post with a deft touch that combines subtle sales with useful information.

If you’re ready to get started on your blog and help build your business’ brand and customer base, contact us and let us tell you how we can help.

When most people think of a business blog, they think of one blog in one location, but after being in the internet marketing business for years, we’ve learned that there is a better way when it comes to building a blog that will get the most for your business. The secret to successful business blogging that we practice is building two blogs for one company. If you’re looking to make the most out of your business blogging, here are three reasons why you should think about having a second blog.

You Need Outside Links

When your blog is located on your website and you create links to product pages and other important pages it may do some good if a potential customer is reading the post and is led to make a purchase, but it won’t do any good in getting your website ranked higher with the search engines. In order to do that, the links going to your website need to come from an outside source, such as a blog located on a different site. We set up those types of blogs for our clients, and that allows us to create deep links for them, which attracts the search engine’s attention, as well as the attention of more potential customers who see the blog in the search engine results.

Readers Don’t Want to be Sold To

When you host your business blog on your own site, readers will always feel as if the information is only there to encourage them to buy your products and services. On the other hand, when you write a blog about your industry or niche, and locate that blog away from your website, it will have more credibility with your readers. They will see it as a source of good information, rather than talking points for your company.

You Need the Credibility

These days, consumers are looking for experts when they want to buy a product, and many of them view neutral bloggers as those experts. When your blog is located off site, and is filled with informative and interesting information, you will build your credibility in the industry and consumers will begin to trust you. And that can only be good for your business.

We are experts at business blogging, and when you enlist our services, we will build two blogs for you on an offsite location. Just think, that’s two different locations to get those deep links from, two locations to build your credibility and gain consumer trust, and two blog locations to establish yourself as an expert. Contact us today and let us tell you how we can build and design those blogs for your business.

If you don’t already have a business blog, you may be wondering what all the fuss is about. After all, if you speak to any internet marketing pro, they will tell you that having a business blog is one of the most important parts of your internet marketing strategy. So, if you haven’t taken the leap, here are three reasons why you should do so quickly.

Reason #1: A Business Blog Gives You Authority

It’s important to be considered an expert in your field by potential customers because that raises their trust in your and your products or services, and one of the best ways to give yourself that authority is to have a well written and informative blog. Today’s consumers are savvy enough to thoroughly research a product before they pull out their credit card, and the way  they research is by reading online content. If your blog gives them the information they’re looking for in a way that makes them see you as the expert in your field, they will likely look to your company when they’re ready to buy.

Reason #2: Search Engines Like Business Blogs

With all of the changes to Google’s algorithms, it only makes sense to do all you can to get your website at the top of the listings. Google has made it clear that informative and useful content will do just that.  And in addition to using your content to bring your business higher up in the rankings, you can also link to your blog from your website, and vice versa, in order to get an even better search engine ranking.

Reason #3: A Business Blog Builds Client Relationships

Do you read any blogs on a regular basis? If so, then you know how it feels to build a relationship with the blogger, even though you may have never met her. When you invite readers into the world of your business, it creates an intimacy that, many times, leads to initial or increased business. Think about it—bloggers are the new celebrities in our culture, and that’s why a good blog can do wonders for your business.

Of course, writing a blog isn’t easy, especially for someone who spends so much time running a business. Our business blogging service is the answer for thousands of business owners who understand the importance of creating a blog, but simply don’t have time to do it themselves. If you’re one of the few who don’t already have a blog set up for your business, contact us today and let’s get started.