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Maybe you already realize that if you want your business to reap the most benefits from online marketing, you will need to create a business blog. But maybe you’re still trying to decide whether you should write it yourself, or outsource it to a blogging service like ours. Here are five reasons why outsourcing your blog might be the best business move for you.
It Takes a Lot of Time
When is the last time you sat down to write a blog? If you haven’t done it before, you may be surprised at how much time it really takes. Experts agree that in order to create and maintain a good blog, you will need to spend 5-6 hours a week. Can you really afford to take that much time away from your other business tasks?
It Takes Know-How
You probably are one of the foremost experts on your business, and even the industry you operate in, but that knowledge doesn’t necessarily translate to a blog that will get results. You see, in order to be a successful blogger, you must have industry knowledge, as well as the know how to format that knowledge into a compelling and attention grabbing blog. But when you hire a blogging service like ours, we have the experience needed to thoroughly research your business, and the skills to write blogs that sound like they were written by industry experts.
It Takes Consistency
One of the biggest mistakes of newbie bloggers is not realizing just how important it is to post blogs on a regular, consistent schedule. But many business owners who try to run their own blog fail to realize the time commitment necessary, and begin to miss postings. Some go for months without a new post, and then wonder why they aren’t receiving traffic! Our writers work on a schedule, and you can be assured that new posts will be made to your blog in a timely, consistent manner.
It Takes Promotion
After you write a blog post, there are steps you will need to take in order to promote it. For instance, you will need to tie in the post to your social media accounts, and submit it to RSS feeds for maximum exposure. We offer blog packages that will help ensure that your posts are seen.
If you’ve been sitting on the fence about whether or not you should write your own blog, why not give us call? We’ll talk to you about all of the services we can offer to make sure your blog is a success.