Three Ways to Build Your Business With a Blog

Are you looking for ways to build your business? If you’re like most business owners, you’re always on the lookout for different ways to build your clientele and get the word out about the products and services you offer. And while you may have heard about traditional internet advertising, such as paid advertising, pay per click and banner ads, there is a better way. When you create a business blog, it goes to work for you marketing your business in so many ways. Here are four of them that you should know.

Promote a New Product

Anytime you bring in a new product line or add complementary products to your existing ones, it’s critical that you let your existing and potential customers know about it. And sure, you can post banners in your store, or add pages to your website about the new products, but the only people who will see them are those who already do business with you. On the other hand, when you run an off-site blog, many people will have the opportunity to see your posts about the products who may never have even heard of your business.

Create a Hack for Your Product

These days, people are always looking for ways to save time and money, and those business owners who offer those types of tips on their blog get readers who consistently check back in for more. It’s a great way to build an audience, who you can tell about your great products and services. And if you can

Mix it Up

Today’s blog posts don’t just stay stagnant on a page somewhere, but smart business owners combine their posts with their social media platforms to bring them to life. For instance, if you own a food truck and blog about recipes and foodie hacks, you can write a great blog post about the history of salsa, and then tweet to your followers that you’re using that same salsa on today’s tacos—and then tell them location.

We have been building our customer’s businesses with blogs for years now, and we would love to work with you to build yours. If you don’t yet have a business blog, or you want a better one, contact us and we’ll tell you how our expert writers and social media stars can put your business on the map.