If there is one major lesson business owners have learned over the past few years, it’s that when you have a blog associated with your business, you have to do more than just write posts that advertise your products and services. Readers, especially today’s sophisticated ones, want more than an online advertisement disguised as a blog post. However, there are some types of posts that seem to not only attract readers, but also cause them to share them with their friends, family and social media connections. Here are three of them that we see the best results with.
Perhaps one of the most sharable types of business blog posts is the list post. It can be a top ten favorites list or a list of 5 things to avoid in a particular situation. The theory behind the success of these types of posts is that they break down important information for the reader in an easily digestible format.
People go to the internet for information and life hacks, and instructive posts are exactly the type of information they are looking for. For example, you’re reading this blog post because you want to know which types of posts will attract the most readers to your blog, right? You can instruct readers on how to best use your products, or anything else that ties in with your business.
Posts that Offer Tips
Finally, if you can offer tips to your readers to make their lives easier, you will gain a loyal readership. Think about all of the cooking blogs that offer daily recipes, or the handyman blogs that give tips about how to make certain DIY projects easier. Anytime you give valuable information like this to your readers, you will have a successful blog.
At Majon, we use these and many other types of blog posts for business owners who want to grow their readership. If you don’t have the time to build your business blog on your own, contact us and learn about our blogging service.