Without doubt, public relations is big business and a true skill. When you’re building an online business, public relations is all the more important because some people have an inherent distrust of online merchants that don’t have a brick-and-mortar store. Here are some public relations tips to get you thinking about how to boost your business’ public face.
Instill confidence – You need to make your potential and existing customers feel 100% confident in you and what you have to offer. Creating a trusting bond with customers means being open to answering questions, making sure communication is ongoing, providing solid warranties and guarantees, and so on.
Differentiation – When writing a press release, sending out newsletters, or promoting your website in any way, you want to pinpoint the differences between you and your competition, and then promote them. You want to make what you sell stand out so more people will be interested in buying.
Take advantage of holidays – If you sell products for women, for example, you can have a Mother’s Day sale during April – and target men in your advertising. Similarly, you can offer a discount on anything red for Valentine’s Day.
Nonprofit connections – If possible, find a non-profit organization with which you can connect your online business. For instance, you might be able to use a slogan for the product and/or service that you sell that supports some type of not-for-profit agency. You can also work closely with a non-profit organization, giving a small percentage of your sales to a cause you care about. While you are doing something good for the organization, you are also leaving a lasting impression with customers.
Choose a slogan – Every company needs a tagline. If you are not able to come up with something smart and catchy on your own, you can always hire someone to write a slogan for you. Your goal is a tagline that’s professional, unique, and interesting.