Website Promotion Strategy

It almost doesn’t seem like a surprise when I hear something like this. The NSA reading your emails or text messages as they see fit to do so. It really is inevitable that this kind of thing happens to our privacy rights. Some may see it as a great way for the American government to keep an eye on any threats that may harm you as person or all of us as a whole body united.

There has been reason to believe that an unnamed wireless provider has opened its network to to the U.S. government, allowing customers’ e-mail, text messaging, and Web use to be monitored. Yes, you read that right. You can read more about this topic in great detail at this link here.

A great list and good copy are two components of the triumvirate of email marketing. The third component is a well thought out delivery strategy. Here are some tips that will increase your sales:

1. Tuesdays and Wednesdays. Research has demonstrated that you’ll get a higher response to your email marketing efforts on Tuesdays and Wednesdays. When you think about this, it makes sense. On Mondays, people are trying to get back on track from the weekend, and on Fridays, people are trying to wrap things up before they take off for the weekend.

2. Mornings are best. Send your marketing emails in the morning, so that people have time to read them during their breaks or lunch hour.

3. Short and sweet. These days, people have information overload. Keep your email short and to the point, and include well-marked, working hyperlinks.

4. Do delivery tests. Emails display differently in different email programs. Send out test emails to a Yahoo! account, a gmail account, and an AOL account to make sure that it’s looking good and that it’s deliverable.

5. Watch your frequency. You have to strike the balance between keeping your business in front of potential customers, and turning them off because they start thinking of your email as spam. Try a monthly newsletter, or a monthly newsletter supplemented with a special offer two weeks later.

With affiliate programs, you can easily sell products without even having to have the product in your hand. As nice as it sounds, you still need to have you own website; it is a requirement for many affiliate programs. Having a website is ideal, but to really make money with affiliate programs, you need to have a website that receives a relatively high amount of traffic. If you would like to increase the amount of traffic that your website sees, you should examine newsletters. They are a great way to increase website traffic.

Before examining how newsletters can help you increase your websites traffic, it is best that you first understand newsletters. When it comes to understanding newsletters, there tends to be a little bit of confusion. Newsletters come in a number of different shapes, sizes, and styles; they are all used for different purposes. Newsletters are essentially emails that are sent to those who have requested to receive them. Some use newsletters solely to update their customers and other uses them just as means of regular communication. Despite a variation in purposes, one the most common uses of a newsletter is to increase traffic.

One of the most common questions asked, concerning email newsletters is “why?” A large number of individuals, namely affiliate program participants, wonder why they should even bother writing and then distributing a newsletter. In all honesty, there are an unlimited number of reasons why you should write and distribute newsletters to those who are interested in receiving them. The number one reason is because you can do it as little or as often as you want. Many webmasters only send out newsletters as often as their time allows them to do so. It is also important to note that your newsletter content can be whatever you want it to be. In fact, you may even want to think about tying in your affiliate program or the products that you are selling.

In conjunction with an affiliate program or an affiliate product tie in, you can not only use newsletters to increase your website traffic, but also to promote your affiliate products; products that you are responsible to help sell. You can do this by writing a quick review or recommendation of the products or products that you are helping to sell. If you haven’t tried the product yourself, you may want to try and find other internet users who have. Most of the time, you will find that many internet users are more than willing to write a quick review, just for the sake of helping others.

If you are an article writer or if you enjoy writing, you may want to write your own newsletters. If you are not an article writer or if you are, but you just don’t have the time to produce you own newsletters, you don’t have to. There are a number of alternatives for you to choose from. One of the easiest alternatives is to pay a professional to write your newsletter for you. If you are looking for a free way to make a newsletter, you are urged to examine article directories. Many article directories give out free usage rights for their articles. This means that you can easily find newsletter content, that you didn’t write, without having to spend a dime! When using article directories, it is advised that you use articles that are, in one way or another, related to your website or the affiliate products that you are helping to sell.

As you can see, there are a number of reasons why you should at least think about writing and disturbing a newsletter. In addition to those reasons, there are also an unlimited number of benefits to using newsletters to your advantage. Whether you make the decision to write your own newsletters, hire a professional, or use free content from article directories, you are urged to give newsletters a chance. In the end, you might be surprised just how effective they are.

Email marketing is one of the many forms of direct marketing, which is accomplished via Internet. Emails are sent to potential customers to boost the business, and to gain the trust of the customer by disclosing relevant information and to help them make good shopping decisions. It also enhances the relationship with their current customers, by repeating business with them. In laymen’s terms, the procedure of sending emails to customers is known as email marketing.

The major advantage of email marketing is that it doesn’t consume a lot of time. It is a minimal consuming resource and is also cost-efficient. Within a short period of time, a large audience can be targeted. Features such as Subscriptions, bounced messages, web bugs, and click through’s, help enables businesses to track potential customers. Since the customers can be directly reached, feedbacks can be easily collected. Also, In terms of cost, it is not as expensive as newsletters. Reports have proven that this is the next best marketing technique after search marketing. It is effective in tracking the returns on investments.

Email marketing is a modernized version of normal mail marketing. The advantage it has over direct mail marketing is that it takes less time to reach a customer than through a mailing. Like people that check their mailboxes daily, the “inbox” is also checked by majority of the Internet users on a daily basis. Over the period of time, lots of helpful tools and web services have been developed. List host is a web service that provides a lot of options to the marketers like managing huge emails and email address databases. If the budget is more, list managers can be hired to manage opt-in-email newsletters and databases. Software is also available in the marketplace that can do this job, too.

When the customer fills the form for the first time, there are check boxes to be ticked which reflects their interests. Depending on these choices, an advertiser sends information to them, this is known as opt-in-email advertising, because the customer has opted to receive emails and marketing like this isn’t illegal. The content of the email can be elaborate, but it shouldn’t be too long as people are really busy for that. The call to action, also known as effective words, in the email should be chosen with care. It’s not necessary that the content should revolve around only one item; related product’s information can also be included. This is known as cross selling. By using email blasting or sending an email to multiple customers at a time can save a lots of time and will also increase the efficiency.

The dark side of email marketing is spamming or also known as bulking. Some companies collect email addresses of people illegally and send irrelevant emails to them, which can be very annoying. Some hackers design an email like an advertisement, but when clicked on downloads adware and viruses that can destroy a computer, which makes it even more dangerous. To make matters worse, the Direct Marketing Association of America has petitioned to make spamming legal. Some prohibitions are also placed on providers who help out business organizations to manage their email marketing by giving them already prepared email templates.

Most of the emailing websites have added the feature of separating spam from genuine email by creating separate folders for both and this is known as spam filtering. But in the event that you receive a large number of spam emails, sometimes useful emails can end up going into that spam folder and can go unnoticed and become deleted with the rest of the spam. This kind of email is known as false positives. But the chances of this happening are rare.

There are many laws against spamming like the United States’ Can-Spam act, Europe’s privacy and electronic communications regulations. According to these laws, companies should get their return address authenticated, false positive addresses should not be included and a ‘one click’ unsubscribe link should be placed in the email. Companies that continue sending spam may end up with the lesser penalty of becoming blacklisted and on the larger scale, they can be heavily fined.      

The truth is that viral marketing techniques are invaluable in helping email marketers overcome the challenges of safe and acceptable email advertising and can help you get very quick results. It is therefore well worth the effort for somebody to go out of their way to carefully study the principals and techniques of online viral marketing.

The biggest obstacle faced by any online entrepreneur using safe email advertising methods these days, has to be the slow speed with which email lists typically grow. For example it can take a very long time for an opt-in list to grow to a mere 100 names. Yet one needs thousands of names on their lists pronto to be able to successfully market their products or services using email.

 Many Rapid-Building Email List Techniques Don’t Work

But the first thing I must caution you against is getting carried away by so-called miracle-working programs that promise heaven on earth and email list building at the speed of light. There are actually thousands of claims we all come across fairly frequently online promising swift, overnight growth of our opt-in email lists. Most of the time they just don’t work as well as they claim. This has frustrated many would-be online email marketers who will naturally get very discouraged when something that they had pegged all their hopes on and maybe even paid a few dollars to get, fails to work.

 The reason why many of these so-called miracle email list building programs fail to have any impact is because they are hardly able to attract any significant traffic. The truth of the matter is that without some very high traffic, it is highly unlikely that your list will ever grow.

 This is the reason why using viral marketing techniques to build an email opt-in list makes so much sense and usually ends up being so effective.

 Start by Building High Traffic

The first thing you need to do is to create a viral marketing campaign designed to generate very high traffic to your web site or the web page where you intend to promote your email list.

 There are various ways of doing this. You could post a sensational article in high traffic social sites like Digg.com which receives millions of hits every week. The more popular votes your article receives from other visitors to the site, the higher the traffic that you will end up getting. If your article happens to get high enough traffic, people will talk about it and link to it. This is the viral effect that could easily get you hundreds of thousands of hits.

 Using Viral Techniques to Directly Build Your Email List

This is not the only way to launch a viral campaign. You could for instance offer a valuable report for free on the condition that the recipient leaves you with their email address and the email address of several friends who may be interested in the same report. So if for example the initial 50 people introduce 5 friends each, that will give you 250 free new prospects. If the 250 do the same it will yield a further 1,250. The result is that within a very short time, you will have a huge opt-in email list.

 It looks easy, but there are a few key factors that you have to take good care of. Firstly, every effort should be made to ensure that the special report being offered for free is something of great value and highly desirable to a very high number of your targeted audience. This will be a major factor and detail to take care of that will determine how fast your opt-in email list will grow.

 Offer Services and Products In Exchange For Referrals

One of the fastest conventional ways to build an opt-in email list for safe email marketing is by purchasing names for your mailing list. Why not then find a way to offer valuable services or products in exchange for referrals that you can put into your email list?

This is one of the most effective methods of building an email list rapidly. And remember that with a targeted email list, you will be able to recover your investment many times over within a very short time of regular email messages or ezines being sent out.