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Get MORE Facebook Fans & Likes

A great list and good copy are two components of the triumvirate of email marketing. The third component is a well thought out delivery strategy. Here are some tips that will increase your sales:

1. Tuesdays and Wednesdays. Research has demonstrated that you’ll get a higher response to your email marketing efforts on Tuesdays and Wednesdays. When you think about this, it makes sense. On Mondays, people are trying to get back on track from the weekend, and on Fridays, people are trying to wrap things up before they take off for the weekend.

2. Mornings are best. Send your marketing emails in the morning, so that people have time to read them during their breaks or lunch hour.

3. Short and sweet. These days, people have information overload. Keep your email short and to the point, and include well-marked, working hyperlinks.

4. Do delivery tests. Emails display differently in different email programs. Send out test emails to a Yahoo! account, a gmail account, and an AOL account to make sure that it’s looking good and that it’s deliverable.

5. Watch your frequency. You have to strike the balance between keeping your business in front of potential customers, and turning them off because they start thinking of your email as spam. Try a monthly newsletter, or a monthly newsletter supplemented with a special offer two weeks later.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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