Of the many ways that webmasters use to promote their websites, the most effective is undoubtedly article marketing. This is whereby webmasters create content rich niche articles and submit them to various article sites and directories. These articles are a good avenue for you to get some targeted traffic back to your site since they usually contain a link back to your main site. It is these links that also make them one of the most effective SEO tools that one can use. For every article that you create, there is an author’s resource box where you can include your details and a link back to your site. This will count as a niche one-way link, which is the most highly rated type of link, and it will help boost your SERP rankings.
In order to ensure that your article marketing campaign is effective you need to put into effect some article marketing strategies. These are things that will ensure that you get the most value out of any article that you write so that your business can in turn profit from more targeted traffic. These are:
Ensure that you have a compelling title for each article that you write. People are usually drawn to an article by its title and therefore having a compelling title means that people will actually read what you have written and they just might end up clicking a link back to your site.
Before you start writing, carry out some keyword research. This will help you write an article that is keyword rich and that can also be easily indexed by the major search engines. Some free tools that you can use to do keyword research are Google keyword, Market Samurai and Micro niche finder.
Ensure that your article is cohesive. As you put together your ideas in the article ensure that they flow easily and that your points are well interconnected. This makes it easier for readers to follow what you are talking about without getting bored or losing concentration. Also, make the article as interesting as possible and ensure that you incorporate the keywords naturally.
Include an author’s resource box in your article. This is usually at the end of the article and it will contain your details and it is also here that you can leave a link back to your site.
Submit and promote your articles. This is a very important aspect of article marketing. When you submit your article to reputable article sites and promote them in various social bookmarking sites such as Digg, Reddit and Delicious, you will get it seen by many people as possible which could mean more traffic to your site.