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If you are looking to attract and increase targeted traffic to your website, one of the best ways of doing so would be through article marketing. However, this is not simply about writing articles and posting them online. If you would like to increase your visibility as well as the credibility of your site, you would need to employ some article marketing strategies. Here are some of the strategies that you could use to do this.

1. Maintain high quality. A common mistake that most article marketers do is place emphasis on the quantity of the articles rather than the quality. This is based on the wrong belief that the more articles you have, the better your online presence. Internet users are not ignorant though. If your articles are not making sense to them, they will not be inclined to click the links that you provide. If you want to get a steady readership, you need to ensure that the articles you are writing are not only relevant, but that they also have fresh content. By providing informative articles, your readers will then want to learn more about what you are talking about especially if the information is helpful to them.

2. Keep your information fresh. As an article marketer, you need to ensure that you are exploring fresh topics in your niche subject all the time. Writing about the same thing over and over again will bore your audience and in no time you will lose your readership. This does not mean that you write about unrelated topics. It simply means that with article marketing, you would have to look for new angles that you can talk about relating to your website’s theme. For example, if you are talking about printers, you should find different topics about this such as product reviews, a buying guide and so on.

3. Keep your articles brief. One of the worst mistakes one can make in article marketing is being verbose. Online users do not want to be stuck reading one article for a long period of time. If you are going to hold on to your readers’ attention, you need to write as tightly a possible without sounding like you are giving scant information. Short informative articles are much better than those that are long as the readers will simply view them as rambling articles and chances are they will not want to read your articles again.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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