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If you were looking to advertise a business that you run online, one of the best ways of doing so would be through article marketing. The world has not been as much as a global village as it is now thanks to the Internet. More and more people are online and as such you have numerous opportunities to grow your business. Here are some of the benefits of opting for article marketing.

 

1. You expose your business to global distribution. By submitting articles to top article directories, you have the potential of reaching people all across the world. As aforementioned, the world is now a global village due to the Internet. As such, anyone anywhere in the world will have access to what you have written as long as they have an Internet connection and they are looking for your specific niche online. In addition to this, there is no specific period of time that your article will be online. Two years down the line it will still be relevant and will still be accessible online.

 

2. You can recycle the articles you have written. The more involved you are with article marketing, the more content you accumulate over time. This is beneficial to you as you can now incorporate all these articles into different areas of marketing your website. If you had originally written these articles for submission to top directories, you can now restructure them and start a blog that would increase your website’s online presence. The articles can also be rewritten for use as emails to potential as well as current customers. In the long run, if you have a large number of articles that are related, you could also choose to compile an eBook relating to the niche that your business is in.

 

3. You get to multiply the efforts that you are putting into marketing. The content that you come up with for your articles can be used for a variety of online advertising methods. They do not only have to be used as blog posts or for article submission. Over time, you can now incorporate them into additional by-products, which will increase your marketing efforts. Repackaging these articles gives you a chance to introduce them back online in a different aspect thus increasing your online exposure.

 

4. You increase your online credibility. A steady supply of quality articles will build your name as a credible source of information in the niche that you specialize in.

 



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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