Internet Marketing News – Search Engine Marketing

The Internet is a pretty amazing piece of technology. It’s not really amazing that there is data stored in machines all over the world that are accessible via phone lines (or maybe it is, just a little!). What’s really amazing is the ways that people have found to make that data, that connection, and a tiny bit of programming knowledge work for them. We’re at a stage where it is possible to play multiplayer customizable games online, just about read your customers thoughts through web analytics … and yes, even send targeted traffic (people who are quite likely to be interested in your products and services) directly to your site. Most people think it’s too good to be true … here’s what everyone wants to know about targeted traffic!

1. How do the visitors get there?
Most targeted traffic providers run a wide range of very specialized websites, each with decent SEO results and solid through traffic already. When you buy targeted visitors, the visitors may either click on a link from a site that is an outlink-only site, or simply be redirected from a relevant but expired domain.

2. What makes the traffic targeted?
Your traffic will already be searching for keywords that are relevant to your business. Much better than paying for clicks from people who have no natural interest in your business!

3. Is the most expensive targeted traffic the best?
Not necessarily! Just like any consumer experience, pricing for targeted traffic is determined by a huge range of factors. Pricing doesn’t necessarily translate to quality.

4. How can I see how many visitors I’m getting?
Most targeted traffic operators give you their own stats package, and you can check their stats against your own web analytics also. Bear in mind that technical differences can cause some discrepancies.

5. How long does it take to get the visitors to my site?
That depends entirely on the targeted traffic campaign you have chosen. Some providers will offer you a time limit of 7 days, 14 days, 30 days … anywhere up to 6 months. Targeted traffic providers with a small network of specialized sites for redirection will take a little longer to deliver your visitors – that doesn’t mean they’ll be any lower ‘quality’, though.

Popunder advertisements have seen some absolutely amazing successes in Internet advertising. For people that design their campaign carefully, choose a stellar incentive and put plenty of creativity into their ad design, pop unders can be Internet marketing gold. Today we explore some popunder tips for ad design that help bring your advertisements into more modern times, and effectively target contemporary, trend-savvy internet users.

1. Curves and organic shapes
Blocky is out, voluptuous curving is in! Use organic shapes and curved areas within your pop under ads to help put an instant contemporary stamp on your ad.

2. Careful coloring
People are no longer content to simply echo their corporate colors in their pop under ads … and I, for one, have been rejoicing with every broadened color horizon! Colors can be the most powerful part of an ad – they can evoke tropical holidays, delicious fruity smoothies, warm earthy forest walks or silent underwater escapes. When the only colors in your ad are the red and blue that are in your logo, it’s a sad waste of a popunder!

3. Awesome photos
People might not have the time to read a paragraph of copy in a pounder ad, but they can get the gist of a photograph in less than half a second. That half a second may convince them to look a little deeper, and perhaps even click through to your website.

4. Incentives, specials, promotions, freebies
Ads are no longer for information – that’s what Google is for. Ads are now for giving you a reason to buy for a particular brand over another brand, and for most people, the most powerful reason is monetary. So increasingly pop under ads are being used to build awareness of awesome specials and even deliver exclusive freebies.

5. Interactivity
Whether it’s a cool Flash game or a survey, interactivity is a great way to get people engaged with your popunder ad.

Keep the most modern popunder tips in mind as you’re designing, and you’ll keep your business image fresh and current, and most importantly, boost response rates!

Popunder marketing is a method that you use to buy targeted traffic. It can get very decent results if used carefully. What everyone always wants to know about popunder marketing is how much they can expect to pay, and how many conversions they can expect to get for their dollar. Well, the statistics vary considerably – here we look at what happened when we experimented with several different popunder marketing ad delivery websites. The advertisement in question was already in use on the website to which it belonged, and was getting around an 8% conversion rate on its own site, seeking to get people signed up to the newsletter. Here are the results, and the lessons learned!

The Stats
Cost of the service
The cost of the service ranged from:

* #1 – $149 / 20,000 unique visitors (gained 53 subscriptions)
* #2 – $90 / 10,000 visitors (gained 13 subscriptions)
* #3 – $20 / 10,000 visitors (gained 59 subscriptions)

Visitors promised versus visitors delivered
You can check on whether your popunder marketing firm is delivering close to the correct amount of traffic by looking at your own web analytics impression statistics. In most cases, the number of actually impressions is somewhat below the number of ‘unique visitors’ that you buy. This is normal, and due to technical factors beyond anybody’s control. You may actually receive between 60% and 90% of the visitors stated.

Cost per subscriber
This ranged from:

* #1 – $2.81
* #2 – $6.70
* #3 – $0.42

Lessons learned!
Wow … popunder marketing traffic can get some awesome, very cost effective results … and some very poor results! Just like anything else in life, some companies deliver, and some don’t. Go with a trusted name if you’re interested in popunder marketing, and take out a short trial first to check out your results. A conversion rate of less than 0.5% isn’t unusual … but in real subscriber terms, it is a very cheap way to broaden your marketing reach!

Popunder ads are sometimes derided as seedy, seen as a cheap alternative to ‘real’ advertising. In fact, popunder advertising has netted companies millions of dollars, and been used by brands that care deeply about their reputation … and yes, they have quite a reputation to care for! Today we are looking at some of the big names that have dabbled in popunder advertising on their sites.

1. Orbitz
This is the brand that began the whole popunder advertising craze, one of the biggest names to initiate and track a popunder advertising campaign from its beginning, and also one of the brands to make the biggest bucks from its campaigns. Orbitz saw big click through rates and enormous conversion statistics from their popunder campaign, and encouraged many others to get on the gravy train.

2. Tripadvisor
Tripadvisor used popunder ads for a significant amount of time, using them to push accommodation or accommodation providers in the location that the visitor was searching for information on. The ads themselves were very natural and non-intrusive.

3. Condenet
If there ever was a brand that cared about its image more than Conde Nast, I’ve yet to encounter it! The Conde Net site used popunder advertising for a while, and while their consumer interest is ongoing, they suffered no reputational damage.

4. J Brand Jeans
Another high-end company that turned the popunder advertising craze to its advantage in the past. They no longer use popunder ads throughout their site, but had success with them for a period.

5. Cingular
Back before this company merged with AT&T, you could find popunder advertising throughout their site, letting you know about special offers related to the pages you viewed, etc. Their popunder advertising was all contextual.

6. X10
This was one of the big names in popunder advertising for quite some time, experiencing huge success and perhaps even spawning Orbitz’s foray into the online marketing medium.

7. NY Times
This is a Conde Nast publication (you might remember them from company number 3!), which used to use popunder ads frequently on their site. They were limited to one per visitor per day, to keep the ads themselves novel and interesting.

8. Yahoo
They ran popunder advertising in the early 2000s for quite a while, and made quite a bit of revenue from them.

Incoming search terms:

• who uses popunder ads

The forgotten generation in Google is quite large – you have probably met members of it many times while surfing the web, and you will no doubt meet many more. Google’s forgotten generation is the class of sites whose domain names have expired – here we explain what the forgotten generation is, and why redirected targeted traffic from it is a veritable goldmine for businesses in online advertising.

How many expired domains are really out there?

Current estimates are that there are around 20,000 domains at any one time available for purchase on the web. Companies may buy them direct from registrars, but a more powerful solution is for an Internet marketing company to purchase a library of expired domains, and deliver redirected targeted traffic from these domains to their customers. This centralized solution is infinitely preferable.

What are the benefits?

Usually, domains have had some SEO associated with them – at the least, they have the benefit of having been around in the Google indexes for longer, and are therefore seen as more ‘trustworthy’ by the search engines. You can capitalize on the existing SEO, links in directories, current traffic and PageRank.

Expired domain traffic – the most responsive on the web

Expired domain traffic is said to be the most responsive on the web. It is akin to taking out a full page ad in the Yellow Pages for your city – people already know what they are looking for, but haven’t decided who to buy from yet. They already want exactly what you are selling, and want to explore your site either for research or for purchase.

Your site is specifically targeted to what the visitor is looking for, and unlike a placing in search engine results, there is nothing else to compete with on the screen. They have already arrived at your site and are much more likely to keep surfing. The few dollars you spend on redirected targeted traffic could be worth ten times its value in PPC advertising, banners or contextual ads.