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Largely in response to the scuttlebutt surrounding Yahoo’s deal with Google, the online giant is giving advertisers a seat at the table in its newly formed Digital Advisory Council. According to Yahoo!, “the Council will work collaboratively to explore the continued evolution of digital media and online advertising.”

According to the company’s press release:

The Council will serve as a vehicle for soliciting feedback and will supplement Yahoo!’s daily conversations with advertisers. Active discussion with key customers is an important pillar in making Yahoo! a partner of choice, particularly during a time when competition for ad dollars is as robust as ever. Yahoo!’s Digital Advisory Council will first meet in the fourth quarter of this year.

“As Yahoo! partners with publishers to extend the reach of our network, we have formed the Digital Advisory Council to identify innovative ways to improve advertiser performance, particularly in anticipation of the rollout of Yahoo’s new advertising management platform in the coming months,” said Hilary Schneider, executive vice president, Yahoo! U.S.

Given the revenues generated by Internet marketing and advertising, it’s good that Yahoo! acknowledges advertisers’ contributions to the online landscape.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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