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What are the Advantages of Banner Ad Marketing?

Web banners (or banner ads) are online advertising tools that are delivered to the Internet by ad servers. These ads are embedded in Web pages and their power pay for every click with part of the money going to the website owner. The first banner ad was used by HotWired in its website in 1994. The ad measured 468 x 60 pixels and it was bought by AT&T. There are several reasons for the popularity of banner marketing.

1. Increased Web traffic – these ads are advantageous in that they increase traffic to your website, which in turn leads to greater ROI or return on investment. These ads lead to brand awareness, they enable you to pass your notifications across, they help spread ideas, and they help you sell products and services. You are able to attract a global audience since the Internet does not have geographic or national borders.

2. Targeted audience – consider doing banner advertising because you will get a targeted audience. Only those who are interested in what you have to offer will click on your ads, meaning you get greater ROI compared to other advertising methods.

3. Low cost – you save money with banner ads because you pay on a cost-per-click (CPC) basis, meaning you only pay when someone clicks on the ad. This is advantageous in that you will only pay for people who are actually interested in what you have to offer.

4. Easy tracking – consider doing banner ad marketing because these ads are easy to track since you could calculate the click through rate by dividing the number of clickthroughs by the number of impressions. This is important because you will know about the effectiveness of your advertising campaign and you will then be able to take the appropriate action.

5. SEO advantage – banner ad marketing is better than SEO (search engine optimization) because Web users need to know the name of your brand or a related keyword or keyword phrase for them to find you with SEO. With these ads, all that Web users need to do is click on the ads.

6. Just one click away – this is one of the easiest online advertising methods because you will only be one click away. There is no need to write and distribute articles or to generate a mailing list with banner ads, all you need to do is place the ads and wait for the results.

There are different types of banner ads, meaning there is something for you whatever your particular requirements and specific circumstances are. Most of these ads are placed on top of Web pages, meaning they are easily visible and therefore very effective.

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Banner Advertising for Newbies: 6 Basic Facts

Banner advertising was one of the first forms of advertising on the web; a virtual carbon copy (although a paperless one!) of what businesses might put into a newspaper. However similar they may look on the surface, banner ads are different to printed display ads in many respects. Here we use some basic facts about banner advertising to explain some of the most frequently asked questions that people have about the medium.

1. The structure of a banner ad

Banner ads almost always have a headline, a graphic, and a call to action – a way of telling the viewer what you want them to do.

2. Brighter is not better

A plethora of banner ads online for dubious services, all proclaiming that you are the hourly winner and you should click to claim your free iPod, have completely ruined bright colors for banner advertising! Your ads should be consistent with your company, and less is always more.

3. Click through rate

Click through rates on banner advertisements vary between 0.2% and 2% depending on whom you speak to. This means that an advertisement that achieves its purpose simply by having somebody view it is far more desirable than one that requires clicking to get the full message across. Your banner advertising campaigns should be designed with this in mind.

4. Banners can be targeted

Some advertisers offer targeted placements – the particular banner ads that are shown can be linked to keywords in searches or to user information – for example, ads shown in Facebook and Gmail are often targeted. Targeted ads help push up your click through rate.

5. Timing of your ads

More people click on display ads toward the end of the year, in the major shopping period. There are also slight bumps in the curve around Easter, Mother’s Day, Father’s Day and Valentine’s Day.

6. Which ads size performs best?

According to Marketing Sherpa, click through rates are best on 300×500 pixel banner advertising, with 728 x 90 ads coming in second and 120 x 60 ads coming in third.

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Tips for Success in Web Banner Advertising

Web banner ads are ads that are placed in Web pages and delivered to the Internet by ad servers. These ads are made from JPG or GIF images, from a JavaScript program, or from other software programs like Shockwave, Silverlight, and Flash. These ads often feature video, sound, and animations so that they grab the attention of a lot more people. Running a successful web banner advertising campaign is not easy because the most successful campaign is when you get a click through rate of about 3%, but there are several tips that can increase your chances of success.

For successful Web banner advertising, ensure you have a strong and clear-cut statement that features a call for action. Use words like Press Now, Your Last Chance, and Enter Here to entice Web users and to create a sense of urgency. You should however, ensure that there is credence to the claims if you want to retain the people you attract.

According to a survey by ZD Net, which is a popular U.S. website, animated banner ads generated 15% higher click through rates compared to static banners. In some cases, the click through rate was as much as 40% higher. Simply having a basic animation that consists of 2 scrolling bars that fill up slowly in your banner advertising will increase the chances of your banner ad’s success.

Consider audience involvement for greater banner ad success. The involvement could be direct such as tic-tac-toe and similarly simple games or by inviting the surfers for games, quizzes, and giveaways in your site. Give something free to entice Web users.

Despite popular belief, including your brand name pushes people away instead of pulling them in. This is mostly because Web users often assume they know everything they need to know and they will therefore ignore such ads. Recent AOL and Internet Advertising Bureau surveys prove this.

A targeted banner advertising campaign is a banner ad campaign that focuses on bringing in targeted Web traffic. Targeted banner advertising should be your focus because quality beats quantity when it comes to Web traffic.

Buy banner ads from credible and reliable websites since this will tell potential customers that you are also credible and reliable. Use small banners byte-wise for speedy download and then wider ones after the download. Use sex and intrigue to catch people’s attention. Consider hiring a pro since pros have the necessary tools, experience, and training for an effective banner advertising campaign. Response rates usually drop from 200,000 to 350,000 impressions due to what is called banner burnout and you should therefore change your ads to different versions regularly. Test your ads before releasing them. Develop a Web banner advertising strategy and stick to it.

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Considerations When You Buy Banner Advertising

There is more to having a successful banner advertising campaign than designing a flashy banner. You have to place your banner ads on the right websites-websites that will draw the right kind of traffic to your own website. In some cases you may have to buy banner advertising. Purchasing banner ads is a highly effective way of driving traffic to your site. However, in order for you to take full advantage of this Internet marketing strategy several factors ought to be considered.

There are four main considerations that must be taken before you can begin your banner advertising campaign. First consider your target audience. Who are you targeting? What demographic are you targeting? What type of websites is your target audience likely to visit? How does your target audience search for your products or services? Answering these questions will help you decide which websites to target with your banner advertising campaign. The websites from which you buy the space to place your banner ads must be relevant to your products or services. They must be websites that will draw traffic that is interested in your products or services. This will ensure a positive response to your banner advertising campaign and drive the right kind of traffic to your site in larger volumes.

The second consideration is where you purchase banner ads. Banner advertising can be compared to print advertising. Print ads can be placed anywhere to get attention. You may place your print ads in newspapers that are distributed all over town or as posters within your local area. You will get the attention you want from these ads as long as they are placed in conspicuous places frequented by a large group of people. However, if you want to make sure that you get a larger response from the people you are targeting, it is important to place the print ads in places that this target group is more likely to come across them. You should therefore place your banner ads in websites that are frequented by your target audience most.

The third consideration is the design of your banner ads. Keep the design simple and use a minimal number of words to get your message across.

Finally, when you buy banner advertising, consider how to measure the effectiveness of the placement of the ads as well as their design. This will help you decide if banner advertising is working for you or not.

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The Different Online Banner Advertising Methods

Web banners are online ads that are delivered to the Internet by ad servers. Banner advertising is important in that they attract traffic to websites. These ads are constructed from images, mostly GIF, and from the likes of Flash and Shockwave, and they often come with sound, animation, or even video. Web banners are placed in sites with interesting content and affiliates get to earn on a cost per click (CPC) basis. Banners are used to enhance brand awareness, to spread ideas, to make notifications, and to sell products. There are several banner advertising methods from which you could choose.

1. Traditional banners – traditional banners were rectangular in form and some people still use them. The different banner sizes were leader board, measuring 728 x 90 pixels, full banners, measuring 658 x 60 pixels, and half banners, measuring 234 x 60 pixels. These banners run across Web pages, but normal skyscraper, measuring 120 x 600 by pixels and wide skyscraper measuring 160 x 600 pixels run down the side of Web pages.

2. Pop-up ads – pop-up banner ads have been used for many years. As the term suggests, these ads pop-up whenever someone visits a Web page. These ads are however ineffective today since Web users are using pop-up blockers.

3. Floating ads – floating banner ads appear when a visitor first visits a Web page and they ‘float’ over the Web page for between 5 and 30 seconds. With this Internet banner advertising method, ads obscure the visitor’s view of the Web page and they often block the mouse input. These ads are advantageous in that they are animated, they cannot be ignored, they can have video/audio content, and they have a high click-through rate (currently at 3%).

4. Interstitial ads – interstitial Web pages appear between the requested Web pages. These pages load in the background, meaning they are the best ads if you are trying to deliver an ad that is graphics rich, an applet, or streaming media.

5. Unicast ads – Unicast banner ads are basically TV commercials running in the browser window. These ads have enriched video/audio content and they last between 10 and 30 seconds. Web surfers can click on the ads for more information.

Other types of banner ads that are used in banner advertising are takeover ads, which are large ads that just do not go away, contextual banner ads, which are placed in content-based sites, animated banners like rotating banner ads and scrolling banner ads. Others include pop-over banner ads, pop-under banner ads, rich media banner ads, drop-down menu banner ads which contain HTML code, fixed panel banner ads, XXL box banner ads, and corner peel banner ads. Consider hiring pro for banner ad management.

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