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Banner advertising is the use of Web banners to sell goods or services, as notifications, to pass ideas across, and for increased brand awareness. Web banners are made from GIF or JPG or from a JavaScript program and other software programs such as Flash, Silverlight, and Shockwave and they usually feature animations, video, and sound. This advertising method is advantageous in that it is based on CPC, meaning advertisers only pay when someone clicks on the ads. Another advantage of these ads is that they bring in a targeted audience. You do not need to spend a fortune to place banner advertisements – there are several tips that can help you get a good deal.

1. You could save on your banner ad costs by making your banner ad simple. You could have a simple banner ad made from GIF or JPG instead of hiring a programmer to make an ad made from JavaScript program and other software like Shockwave, Flash, and Silverlight. Simplicity also saves you money because these ads are often charged based on the word count and the complexity of the graphics. The cheapest banner ads are those that look like traditional classified ads.

2. You could save money by enlisting the services of a banner advertising service. Banner advertising services are advantageous in that they know the cheapest places to place ads. Hiring a pro also gives unparalleled convenience.

3. Another way of saving money on banner ads is compensating a specific site or a particular group to publish your banner advertisements on their website. You could then offer to post the ads from these partner websites in your website. This will lead to permanent ads and you do not need to buy banner advertising space.

4. You could save money by ensuring that all the ads are placed on your niche. This will ensure that you do not waste money, time, and effort on a marketing campaign that will not work. You should therefore do thorough research to establish the right network.

5. Create different ads and test them to determine the one with the highest click through rate and to determine the best sites to place the ads. A winning website is one that has a click through rate of over 3%.

You should adopt different online advertising methods to supplement banner advertising if you want high Web traffic. You could try Google AdSense/AdWord, article marketing, and other strategies. Develop a strategy and stick to it. The banner advertising strategy should borrow heavily from successful strategies that are in play, but it should be customized to take into account your particular circumstances.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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