Tips for Web Advertising

When you launch a web advertising campaign, there are four things that will help you to get a lot of traffic to your website, and help you to get orders if you have a product to sell.

1. When you choose a domain name, don’t make it lengthy. You should keep it short and to the point. Once you have chosen a domain name, advertise it as much as possible. Post it in your signature, email groups, message boards, and networking communities.

2. The web site needs to be simple. Don’t use a lot of flashy pictures and other things – this is more than likely to turn people off than make them want to come back. It should be easy to navigate and easy to understand. Use layman’s terms instead of a lot of big words that no one is going to understand. It might make you sound like you know what you are talking about, but if people can’t understand what you are saying, they won’t stay.

3. Blogs are a great way to let people know when you have updated your website, but if you don’t have the time to keep the blog up, a good alternative is to add RSS feed to your website. This will give people updates to your website if they subscribe to it. Include the link to your feed on the website, and then submit it to all of the various directories for RSS feed.

4. Encourage people to leave feedback for you on your website and to express their opinion. One of the best ways to do this is to give them a link to your email – create an email account specifically for this purpose. You can also set up a feedback form, informal polls, and a guestbook for people to sign and let you know what they think.

The thing to consider is what you look for when you are visiting a website, and keep it in mind while you are constructing your website. People want a website that they can understand, that they can navigate, and that they are going to be able to express their opinion on. A website doesn’t need to be flashy to be good, it just needs to offer people they things that they want – simplicity, words that they can understand, and information that they can use.