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The purpose of Internet advertising is to increase traffic to a website and to increase conversion rates. Conversion rate refers to the number of visitors who actually make a purchase. A high conversion rate is important because it means your online marketing campaign is effective. Without a high conversion rate, your advertising dollars would be going to waste. A high conversion rate makes small businesses effectively compete with larger ones. There are several tips that will improve the conversion rate of your Internet advertising campaign.

Make a Plan

You need a plan before you start an Internet advertising campaign. A business plan is advantageous in that it provides you with a roadmap that will help you achieve your goals. You will not know how to guide your marketing campaign if you do not have clear goals & objections. A plan, however, does not mean that you should not be flexible.


You should posture yourself and your product/service properly by bringing them out as a must have. Develop a selling proposition that is different from what your competitors have. By showing customers and potential customers that you are different from your competitors, you will increase your perceived expertise, credibility, and value.

Make things Obvious

Make your Internet advertising campaign obvious. If people do not know what you are offering or who you are in the first few seconds, chances are that they will simply move to your competitor’s website. Use banners and headlines consistently, even if you fear you are stating the obvious. Use relevant keywords if you want to drive targeted traffic.

Keep the Site Organized and Offer Site Search

It only takes a few seconds to engage your visitors once they land on your website. Visitors have to find their way around your site easily and quickly if you are to retain them. The longer visitors stay on your site, the more likely they are to make a purchase. The website should be well organized and there should be a simple menu structure helping visitors navigate the website. Site search is also important for high conversion rates.

Pay Attention to your Subscriber List

The subscriber list should be treated like a business asset for successful Internet advertising. It takes about 7 contacts with visitors to convert them into customers. It is, therefore, important that you keep visitors interested over a long period. The most effective way of doing this is paying attention to your subscriber list. Send regular emails to build trust.

Stand Behind the Product

Stand behind your product by offering guarantees and by doing reputation management whenever you get negative reviews for successful Internet advertising. The longer the guarantee, the more faith you will build in your product.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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