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For years, web linking has been a powerful tool for advertising. Even so, there are many people who view web linking with a cautious eye. While this method of marketing and advertising can help increase traffic while promoting a website, it also finds itself surrounded by lots of questions regarding legal rights. Because the legalities associated with web linking are a little fuzzy, anyone interested in using them needs to first understand how they work and what to avoid.

First, web linking can be highly beneficial but if not handled the right way, there is risk of copyright laws being violated. For example, one of the controversial questions is whether linking to a web page leads to unintended downloading of the author’s information. Yes, the process of web linking could be innocent enough, but with this type of advertising being a bit on the complex side, it is often easy to get into trouble.

The whole premise behind using web linking is that you have to get permission. In fact, it’s recommended that permission be done in writing, whether in hard copy or via email where it can be validated. Once permission from the website owner or content author is approved, then web linking becomes an excellent means of redirecting traffic, thus growing a stronger customer base.

The benefits associated with web linking are truly amazing. For one thing, traffic is now directed to complementary sites. This means people who visit your site can find additional and relevant information. What happens is that eventually, you build a strong network system. However, the greatest benefit of web linking is that you quickly position yourself much higher in rankings on top search engines such as Google, Yahoo, and MSN.

Keep in mind, because web linking is complicated, it will take time to figure it all out and get it down to a fine art. Typically, you can expect to spend a couple of weeks to a month getting a good handle on how it all works. As a part of the process, you will need to collect the names and URLs of various websites and from there, make contact with the owner to see if you can swap links.

Many people will show interest but even more will not so if you get declined, do not get frustrated, just keep moving ahead. If you persevere, you will soon start creating a nice list of interested parties and once the web linking is complete, sit back and enjoy watching sales skyrocket.



This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

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