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Web linking is one of the most effective search engine optimization techniques. Search engine optimization (SEO) is important because it increases your ranking in search engine results pages (SERPs) of major search engines, leading to increased visibility. This visibility means greater hits and consequently greater ROI or return on investment. There are several tips that will ensure that your website linking is effective. These include:

Create quality content – some of the most effective links are contextual links. These include links in blog comments and links in press releases. The content where these links are placed should attract Web users and it should bring you out as an expert in your field. The content should be short and to the point and it should be interesting.

Use White Hat SEO techniques only – Black Hat SEO link building techniques such as buying links from link farms will lead to instant results, but they could lead to the banning of your website by search engines. You should only use naturally simulated links and you should increase the links gradually.

Link building strategy – you will need a web site linking strategy if your link building campaign is to be effective. The strategy should borrow heavily from strategies that have been tried and tested, but it should be customized since we all have different needs.

Use different Web linking methods – consider using different linking methods to increase your odds of success. You could get links from blog commenting, from articles in article submission directories, in website submission directories, in Squidoo lenses, in social networking sites, in social bookmarking and voting sites, and in forums in your niche through forum signatures. You could get reciprocal links, you could get resource links and you could do link baiting.

Hire a website linking company – hiring a pro for link building is a good idea since these pros have the necessary experience, training, and contacts, meaning your Web linking campaign is more likely to be effective. Link building can be time and energy consuming and hiring a pro therefore gives you unparalleled convenience. Hiring a pro is also advantageous in that you save money since it means you do not need to hire an in-house IT team.

Use other SEO techniques – you should combine link building with other SEO techniques if you are to achieve success in search engine optimization. You could combine web site linking with the use of Squidoo lenses, sitemap creation, reputation management and the use of Meta tags.

This post was written by

Jason Ratzlaff – who has written posts on Website Promotion Strategy.
I have been doing SEO for 8yrs now! Jason Ratzlaff

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