Website Promotion Strategy

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If you want to attract more visitors to your website, or establish yourself as an expert in your field, then a business blog may be the marketing solution you’re looking for. And if you’re like most business owners, you simply don’t have the time to devote to creating and maintaining the blog yourself. That’s why so many people turn to us to create their blogs for them. But after working with so many business owners, we have realized that there are certain steps that, if taken by you, can enhance the process. Here are our suggestions for you if you decide to work with our blogging service.

Understand Our System

We work within a proprietary system that allows for an ease of communications between you and the writer, as well as other support staff. Once you sign on with us, take a look around inside the system and learn how to send support tickets if you have questions, how to check on an order, and how to see your completed posts live on your blog. You will even be able to manipulate your blog and make changes if you desire from your very own dashboard.

Talk to us About What you Want

Not every business owner who starts a blog has the same goal in mind, and if we understand yours before we begin the process, we can better write posts that will help you achieve those goals. For instance, do you want the readers to take a certain action step like making a purchase or signing up for an email list? Or maybe you want to establish yourself as an expert in the field. Whatever your goal, tell us about it so we can ensure that the blog posts we write for you will accomplish it.

Understand All of Our Related Services

When you understand all of the services we offer, then you can more fully appreciate what we can do to build your online presence. For example, we offer link building services, targeted web traffic and social media marketing services along with our blogging service. Ask us how we can create a plan that will bring all of the benefits to your website.

Starting a business blog is one of the smartest internet marketing moves you can make. Be sure to follow the steps listed above so you will be able to get the most out of the experience.

So you’re heard about the benefits of creating a business blog to help market your business, but you’re not sure about what all goes into creating and maintaining one? Here’s a list of the necessary steps that you will have to take to create a blog that is effective in bringing new visitors to your site.

Step One: Get a Clear Understanding of Your Customers

If you don’t know who your customers are, you won’t know what to write about so that you will hold their interest. So your first step in preparing to write a business blog is to thoroughly research your customer base and find out what they want to read about.

Step Two: Learn About Keywords

When you write a blog, you’ll need to use the keywords that your potential and actual customers are using to search for your products and services. When you do this, your blog will show up in their search results, and that’s what brings new visitors to your site. You will need to learn how to research keywords and then use them in your blog posts.

Step Three: Learn How to Write for the Internet

Throw away everything you’ve ever learned about writing because writing for the internet is a whole new game. People who read online have shorter attention spans, and blog posts need to be written in a certain format and style in order to hold the reader’s attention.

Step Four: Find Pictures to Use in Your Post

Research has shown time and time again that when blog posts contain photographs, people are more likely to read them—and share them with their contacts. You’ll have to learn the art of finding pictures that are good quality and free to use.

Step Five: Include Links in Your Post

You’ll want to include some links in your post to authoritative sites that back up your writing. In addition, you should include some links to your social media sites so your readers will easily be able to share your posts.

Step Six: Hire an Expert if You’re Overwhelmed

We realize that when you’re running a business, you have a lot on your plate, and creating and then maintaining an effective and professional business blog just may be too much. Don’t worry—we offer business blogging services so you can concentrate on running your business, while we build your blog audience. Contact us today and let us show you how we can craft a blog for your business that will have people logging on to read every post.

Do you have a business blog yet? If not, you’re missing out on one the most important marketing tactics for today’s business owners. And while it’s true that a business blog can improve your bottom line because it draws new customers to your website, there are some other things it can do for your business as well. Take a look at these three benefits that you’ll get when you set up a business blog.

It Will Position You as an Expert

Just ask any marketing or publicity pro, and they’ll tell you that one of the best things you can do for your business’ image is to set yourself up as an expert in your field. That’s why business owners pay for publicists and other professionals—they want as much publicity showing them as the expert as they can get. But when you need expertise on any given subject, where do you turn? To a slick advertisement disguised as publicity for a so-called expert, or to the internet? If you’re like most people, you get the information you need from a blog. And when you start your own business blog, those same people will look to you as the expert for the information they need.

It Will Help Explain Your Product’s Benefits and Features

It can be difficult to fully explain the features and benefits of a product on a product page. Sure, you can give people the basics, but attention spans are short, especially on the web. That’s where a blog comes in. People expect to be entertained when reading a blog, and they won’t mind if you expand on the numerous benefits of your products. In fact, that’s probably why they’re reading your blog in the first place-to get a more in-depth explanation of what makes your product so great.

It Will Open the Lines of Communication

These days, consumers don’t want to buy from a generic impersonal website. Instead, they want to buy from a company that actively pursues a relationship with them, and one of the best ways to do that is through a blog. When you post, you can include multiple ways that consumers can connect with you on your social media channels. Because a blog is more personal than a web page, readers will be more likely to reach out to you with their questions and comments about your product.

If you like the idea of having a business blog, but just don’t have the time it takes to set one up and keep it going, you should give us a call. We offer professional blogging services that are perfect for people who want to increase their business’ bottom line.

These days it’s universally understood that if you want to drive traffic to your website, you need a business blog. Readers go online for information about products, services and all sorts of other information they need, and nine times out of ten, they find what they need on a blog. And now that Google is demanding more and more relevant and fresh content, it’s even more important to have one.

Blogging Takes Time

Few people understand just how much time goes into a blog post. First, you have to identify the style of business blog you want, and then determine which keywords will attract the readers that you hope will convert to customers. After that, you will have write a minimum of one post a week, and that post will have to be relevant to your readers and give them the information they’re looking for. In addition, you’ll need to write your blog in a way that entertains them. You’ll also have to check your blog post for grammar and spelling mistakes and make sure it’s formatted in a way that’s easy on the internet reader’s eyes.

Quality Matters

Gone are the days when just anyone could throw up a blog and score high on Google rankings. These days, Google does more than just look at keywords to determine whether or not the blog will ever see daylight in the rankings.  Today, Google demands that the sites that win high rankings delivery high quality content on a consistent basis. Your blog posts will need to be fresh, original and contain enough pertinent information that it’s considered relevant.

There’s More

You didn’t think we were done did you? In addition to writing quality blogs, you’ll also have to get the word out by promoting them. This can be done in several ways, including the proper use of keywords that will increase your credibility, including links in your post that will bring your important pages traffic, pinging blog directories, and submitting each new post to the search engines.

Are You Overwhelmed Yet?

If you’re feeling just a bit overwhelmed about all that goes into just one business blog post, take a deep breath. If you would rather put your energy into running your business, we can help. We offer a business blogging services that includes all of this, and more. If you’re ready to add this powerful online marketing took to your business arsenal, contact us. We’ll show you how business blogging service can increase your bottom line.

If you’ve been thinking about creating a blog for your business, there has never been a better time to do it. With Google’s most recent algorithm changes, good quality content can mean the difference between your site sitting in obscurity in the blogosphere, or getting the visitors you need to make a profit. Don’t let the thought of creating a business blog overwhelm you, but instead read these tips to make yours the best it can be.

Keep it Short and Informative

People who look for information on the internet don’t have time to read articles that filled with words that just take up space. Instead, today’s web readers are looking for quality content that will answer their questions or give them more information on products and services—in the shortest time possible. When creating your blog posts, think like the reader. What information is important to them? Then craft a blog post that answer their questions, and entertains them at the same time.

Your Headline is Important

Think about which article catch your eye when you are perusing the internet. Aren’t they bold and catchy and make you want to find out what the writer has to say? Your headline may make the difference between someone reading your blog or not. To get the best headline you can, practice writing a few of them for every post in order to hit upon the perfect one that will draw your audience in.

Use Subtitles

People read differently online than they do in print, and web readers prefer blog posts that are broken up with subtitles. Take this post for instance. Because I’ve given each section a subtitle, you know from the start exactly what the post is about and can easily read through it.

Post Often

When you’re posting relevant and entertaining blogs, people are going to want to read more on a regular basis. How frequently you post will depend on your business, but most experts recommend posting a new blog about once a week.

Hire an Expert

The thought of creating and then maintaining a business blog can be overwhelming to some people. If you understand just how important good online content is to your bottom line, but you don’t have the necessary time to dedicate to your own business blog, contact us and let us tell you how our expert writers can create a blog for your business.