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These days it’s universally understood that if you want to drive traffic to your website, you need a business blog. Readers go online for information about products, services and all sorts of other information they need, and nine times out of ten, they find what they need on a blog. And now that Google is demanding more and more relevant and fresh content, it’s even more important to have one.

Blogging Takes Time

Few people understand just how much time goes into a blog post. First, you have to identify the style of business blog you want, and then determine which keywords will attract the readers that you hope will convert to customers. After that, you will have write a minimum of one post a week, and that post will have to be relevant to your readers and give them the information they’re looking for. In addition, you’ll need to write your blog in a way that entertains them. You’ll also have to check your blog post for grammar and spelling mistakes and make sure it’s formatted in a way that’s easy on the internet reader’s eyes.

Quality Matters

Gone are the days when just anyone could throw up a blog and score high on Google rankings. These days, Google does more than just look at keywords to determine whether or not the blog will ever see daylight in the rankings.  Today, Google demands that the sites that win high rankings delivery high quality content on a consistent basis. Your blog posts will need to be fresh, original and contain enough pertinent information that it’s considered relevant.

There’s More

You didn’t think we were done did you? In addition to writing quality blogs, you’ll also have to get the word out by promoting them. This can be done in several ways, including the proper use of keywords that will increase your credibility, including links in your post that will bring your important pages traffic, pinging blog directories, and submitting each new post to the search engines.

Are You Overwhelmed Yet?

If you’re feeling just a bit overwhelmed about all that goes into just one business blog post, take a deep breath. If you would rather put your energy into running your business, we can help. We offer a business blogging services that includes all of this, and more. If you’re ready to add this powerful online marketing took to your business arsenal, contact us. We’ll show you how business blogging service can increase your bottom line.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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