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So you’re heard about the benefits of creating a business blog to help market your business, but you’re not sure about what all goes into creating and maintaining one? Here’s a list of the necessary steps that you will have to take to create a blog that is effective in bringing new visitors to your site.

Step One: Get a Clear Understanding of Your Customers

If you don’t know who your customers are, you won’t know what to write about so that you will hold their interest. So your first step in preparing to write a business blog is to thoroughly research your customer base and find out what they want to read about.

Step Two: Learn About Keywords

When you write a blog, you’ll need to use the keywords that your potential and actual customers are using to search for your products and services. When you do this, your blog will show up in their search results, and that’s what brings new visitors to your site. You will need to learn how to research keywords and then use them in your blog posts.

Step Three: Learn How to Write for the Internet

Throw away everything you’ve ever learned about writing because writing for the internet is a whole new game. People who read online have shorter attention spans, and blog posts need to be written in a certain format and style in order to hold the reader’s attention.

Step Four: Find Pictures to Use in Your Post

Research has shown time and time again that when blog posts contain photographs, people are more likely to read them—and share them with their contacts. You’ll have to learn the art of finding pictures that are good quality and free to use.

Step Five: Include Links in Your Post

You’ll want to include some links in your post to authoritative sites that back up your writing. In addition, you should include some links to your social media sites so your readers will easily be able to share your posts.

Step Six: Hire an Expert if You’re Overwhelmed

We realize that when you’re running a business, you have a lot on your plate, and creating and then maintaining an effective and professional business blog just may be too much. Don’t worry—we offer business blogging services so you can concentrate on running your business, while we build your blog audience. Contact us today and let us show you how we can craft a blog for your business that will have people logging on to read every post.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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