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Do you have a business blog yet? If not, you’re missing out on one the most important marketing tactics for today’s business owners. And while it’s true that a business blog can improve your bottom line because it draws new customers to your website, there are some other things it can do for your business as well. Take a look at these three benefits that you’ll get when you set up a business blog.

It Will Position You as an Expert

Just ask any marketing or publicity pro, and they’ll tell you that one of the best things you can do for your business’ image is to set yourself up as an expert in your field. That’s why business owners pay for publicists and other professionals—they want as much publicity showing them as the expert as they can get. But when you need expertise on any given subject, where do you turn? To a slick advertisement disguised as publicity for a so-called expert, or to the internet? If you’re like most people, you get the information you need from a blog. And when you start your own business blog, those same people will look to you as the expert for the information they need.

It Will Help Explain Your Product’s Benefits and Features

It can be difficult to fully explain the features and benefits of a product on a product page. Sure, you can give people the basics, but attention spans are short, especially on the web. That’s where a blog comes in. People expect to be entertained when reading a blog, and they won’t mind if you expand on the numerous benefits of your products. In fact, that’s probably why they’re reading your blog in the first place-to get a more in-depth explanation of what makes your product so great.

It Will Open the Lines of Communication

These days, consumers don’t want to buy from a generic impersonal website. Instead, they want to buy from a company that actively pursues a relationship with them, and one of the best ways to do that is through a blog. When you post, you can include multiple ways that consumers can connect with you on your social media channels. Because a blog is more personal than a web page, readers will be more likely to reach out to you with their questions and comments about your product.

If you like the idea of having a business blog, but just don’t have the time it takes to set one up and keep it going, you should give us a call. We offer professional blogging services that are perfect for people who want to increase their business’ bottom line.



This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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