Get MORE Facebook Fans & Likes
The formula for marketing success in today’s competitive environment is an all-of-the-above integrated strategy. Not long ago, most local businesses – the type of business that relies on its surrounding community for customers – didn’t see much need for online marketing. They put up a business website, maybe did some search engine optimization work to make sure that website turned up when people searched for it, and called it good. These days, when potential customers start their search for new products and services online and increasingly look to social media to keep them abreast of what’s happening, the old good just isn’t good enough. The most successful businesses are those that have learned to reach out and engage with customers through blog marketing and social media promotion.
Why Social Media Is Important
Social media marketing leverages the power of networks to get your word out and amplify your signal. It’s not a replacement for other marketing channels – it’s an amplifier. Facebook, Twitter, LinkedIn, Google+ and other social media platforms provide a way for businesses to stay in touch with current and former customers, court new customers and connect with friends and fans. According to research conducted by marketing companies, adding social media share links to email messages improves the click-through rates by 112 percent – that’s twice as many people responding to a call to action.
Here’s the thing. In a very short time, social media networks have become an integral part of life for many people. It’s not just the hip-and-savvy any more. Grandma, Aunt Tillie and Uncle Joe are all sharing where they go, what they buy and what they think of the businesses they frequent. More and more often, people – your potential customers – are asking their social media networks for advice and recommendations on everything from restaurants to dentists to carpet cleaners. Businesses that invest in boosting their visibility on social media reap the benefits of this sharing culture. In fact, consumers are 70% more likely to share information about a local business if they have it available on social media.
What to Share
Combining blog marketing with social media promotion allows you to build a library of “content” to be shared by customers and potential customers. What’s content? These are just a few examples of the most shareable types of blog posts:
- DIY and How-to articles – give your customers a reason to use your products
- Company news – especially about community activities
- Reviews – share your best reviews with humble-brags
- Staff bios – so your customers feel a personal connection
- Your press – share that interview with an industry mag!
- Contests or giveaways – give them an incentive to engage with your business
- Polls and surveys – people love giving their opinions
- Fun Facts – about your business or industry
The key to getting people to share your posts is to provide something of value – something people want to share with others because it makes them laugh or think, surprises them, teaches them something new or makes them go aww! (Never underestimate the power of cute!)
Why not let the experts handle it for you? Our blog marketing and social media promotion packages are designed to get your business great exposure on social media. We incorporate good SEO, local information and social media signal boosting to get the best results. Check in with us and check us out to see how we can help your business build success, customers and profits.
This post was written by
I have been doing SEO for 15yrs now!
Chris Robertson
