web analytics

3 Types of Blog Posts That Draw In Readers

If there is one major lesson business owners have learned over the past few years, it’s that when you have a blog associated with your business, you have to do more than just write posts that advertise your products and services. Readers, especially today’s sophisticated ones, want more than an online advertisement disguised as a blog post. However, there are some types of posts that seem to not only attract readers, but also cause them to share them with their friends, family and social media connections. Here are three of them that we see the best results with.

The List

Perhaps one of the most sharable types of business blog posts is the list post. It can be a top ten favorites list or a list of 5 things to avoid in a particular situation. The theory behind the success of these types of posts is that they break down important information for the reader in an easily digestible format.

Instructive Posts

People go to the internet for information and life hacks, and instructive posts are exactly the type of information they are looking for. For example, you’re reading this blog post because you want to know which types of posts will attract the most readers to your blog, right? You can instruct readers on how to best use your products, or anything else that ties in with your business.

Posts that Offer Tips

Finally, if you can offer tips to your readers to make their lives easier, you will gain a loyal readership. Think about all of the cooking blogs that offer daily recipes, or the handyman blogs that give tips about how to make certain DIY projects easier. Anytime you give valuable information like this to your readers, you will have a successful blog.

At Majon, we use these and many other types of blog posts for business owners who want to grow their readership. If you don’t have the time to build your business blog on your own, contact us and learn about our blogging service.

Comments Off

Three Ways to Build Your Business With a Blog

Are you looking for ways to build your business? If you’re like most business owners, you’re always on the lookout for different ways to build your clientele and get the word out about the products and services you offer. And while you may have heard about traditional internet advertising, such as paid advertising, pay per click and banner ads, there is a better way. When you create a business blog, it goes to work for you marketing your business in so many ways. Here are four of them that you should know.

Promote a New Product

Anytime you bring in a new product line or add complementary products to your existing ones, it’s critical that you let your existing and potential customers know about it. And sure, you can post banners in your store, or add pages to your website about the new products, but the only people who will see them are those who already do business with you. On the other hand, when you run an off-site blog, many people will have the opportunity to see your posts about the products who may never have even heard of your business.

Create a Hack for Your Product

These days, people are always looking for ways to save time and money, and those business owners who offer those types of tips on their blog get readers who consistently check back in for more. It’s a great way to build an audience, who you can tell about your great products and services. And if you can

Mix it Up

Today’s blog posts don’t just stay stagnant on a page somewhere, but smart business owners combine their posts with their social media platforms to bring them to life. For instance, if you own a food truck and blog about recipes and foodie hacks, you can write a great blog post about the history of salsa, and then tweet to your followers that you’re using that same salsa on today’s tacos—and then tell them location.

We have been building our customer’s businesses with blogs for years now, and we would love to work with you to build yours. If you don’t yet have a business blog, or you want a better one, contact us and we’ll tell you how our expert writers and social media stars can put your business on the map.

Comments Off

5 Reasons to Outsource Your Business Blog

Maybe you already realize that if you want your business to reap the most benefits from online marketing, you will need to create a business blog. But maybe you’re still trying to decide whether you should write it yourself, or outsource it to a blogging service like ours. Here are five reasons why outsourcing your blog might be the best business move for you.

It Takes a Lot of Time

When is the last time you sat down to write a blog? If you haven’t done it before, you may be surprised at how much time it really takes. Experts agree that in order to create and maintain a good blog, you will need to spend 5-6 hours a week. Can you really afford to take that much time away from your other business tasks?

It Takes Know-How

You probably are one of the foremost experts on your business, and even the industry you operate in, but that knowledge doesn’t necessarily translate to a blog that will get results. You see, in order to be a successful blogger, you must have industry knowledge, as well as the know how to format that knowledge into a compelling and attention grabbing blog. But when you hire a blogging service like ours, we have the experience needed to thoroughly research your business, and the skills to write blogs that sound like they were written by industry experts.

It Takes Consistency

One of the biggest mistakes of newbie bloggers is not realizing just how important it is to post blogs on a regular, consistent schedule. But many business owners who try to run their own blog fail to realize the time commitment necessary, and begin to miss postings. Some go for months without a new post, and then wonder why they aren’t receiving traffic! Our writers work on a schedule, and you can be assured that new posts will be made to your blog in a timely, consistent manner.

It Takes Promotion

After you write a blog post, there are steps you will need to take in order to promote it. For instance, you will need to tie in the post to your social media accounts, and submit it to RSS feeds for maximum exposure. We offer blog packages that will help ensure that your posts are seen.

If you’ve been sitting on the fence about whether or not you should write your own blog, why not give us call? We’ll talk to you about all of the services we can offer to make sure your blog is a success.

Comments Off

3 Reasons You Need a Blog for Your Local Business

If you run a local business, you may have put off starting a business blog because you don’t think it will help attract local customers. The truth is, a business blog is absolutely necessary for a local business. That’s because more and more consumers are looking for information online before they buy products or services, and that includes those who plan to buy locally. If you operate a local business, here are some reasons why you should consider starting a business blog right away.

Get Word of Mouth Business Via Your Blog

Today’s consumers still rely on recommendations from friends and family when they make their buying decisions, but they don’t pass along the information over a cup of coffee like they used to. Today, people use their social media accounts to let their networks know when they have found a product they are pleased with. And when you run a business blog, it gives them an easy way to recommend your business to their friends by liking, sharing, or tweeting your blog posts.

Boost Your Local Search Engine Results

More and more consumers are relying on local business directories and search engines that use geographically relevant results to find businesses in their area that sell the products and services they need. In order to show up in these search engine results, you will need quality content that points the search engine spiders to your website. One of the best ways to quickly build enough content is to use your blog to create posts that are optimized for local SEO.

Build Your Local Reputation

Local consumers want to do business with the area expert, and maintaining a business blog is one of the best ways to build that reputation in your area. By posting relevant, well researched information about your industry, local consumers will come to rely on you for the information they need. There is just no marketing strategy that can compete with a good reputation when it comes to reaching local consumers.

Our blogging service not only specializes in in creating quality business blogs for our clients, but we also understand how to create localized blogs that use the latest SEO techniques for those businesses that are looking to increase their local business. Give us a call and let us tell you how we can help to build your local market share today.

Comments Off

4 Reasons to Use Our Blogging Services

Maybe you already realize that in order to keep up in today’s competitive online business world, you need a blog. It’s true—blogs are the one consistent internet marketing method that consistently reap results for both online and brick and mortar stores. If you’ve been thinking about starting a business blog for your business, and need some reasons why you should outsource the project rather than do it yourself, here are four to consider.

You’re Too Busy

Entrepreneurs are some of the busiest people on the planet, and most of them don’t have the time it takes to dedicate to a blog. After all, running a blog is more about just writing the posts, although that takes a lot of time, too. A good blog will use keywords to attract internet visitors, include links to improve the results with the search engines and promote the blog with social media. Business owners already work countless hours per week, and typically don’t have the time for these important marketing tasks.

Your Reputation is Critical

Your business blog represents your company, and as such, you need it to be factually correct and professional. Our writers understand that when they write posts for your blog, your reputation is on the line. That’s why we only hire writers with years of experience and an ability to write for any industry or profession.

You’re Not an Expert at SEO

SEO, which stands for search engine optimization, is a critical aspect of promoting your business blog to ensure that potential customers can find it. There is a lot involved in the process, and while it would take a novice months to learn, we are already experts at it. We will handle the SEO for your business blog so you can concentrate on the other important aspect of running your business.

You Know How to Utilize Outsourcing

Study after study has shown that today’s business owners are outsourcing a good portion of their business processes to people who are experts. This not only cuts the costs compared to having a full-time employee, but it results in better outcomes because you are relying on proven experts to do the job for you. We are the oldest internet marketing company around, and we have years of experience in creating and maintaining effective business blogs.

If you’ve been putting off starting your own business blog, why not contact us and let us tell you how our blogging service can start you on the path to the one reliable internet marketing strategy that your competitors rely on?

Comments Off