How to Write a Good Article for Article Marketing

Article marketing is a powerful tool for Internet marketing. If you have offered readers useful advice, your articles can get them interested enough in what you have to say to go to your website. But people do not have the time or the patience to read through an article that is not helpful, uninteresting, or difficult to read. Remember, on the Internet, the next website is just a click away. If your article is good, that next click will be on your site.

So, how do you write a good article for article marketing? Here are some suggestions.

* Grammar and spelling count. On the Internet, the line is often blurred between oral speech, where spelling doesn’t count, and written communication, where it does. But the Internet is a visual medium, and we can see whether your commas are in the right place. And if you aren’t smart enough to know the difference between “its” and “it’s,” why should I trust you with my health, business, or whatever concern has taken me to your article?

* Make your titles compelling. Even in article directories, several people will have written articles on the same topic. Yours has to stand out, and the title will do just that. Professional article marketers often find that if an article isn’t doing well, they can simply go in and change the title and it will begin to perform better.

* Start strong. A compelling headline will not save a boring first paragraph. The first paragraph should let your readers know the point of the article and why it will interest them. If you can keep them through the first paragraph, chances are good that you will keep them through the whole article.

* Stay strong. The whole article should be filled with good, clear, and helpful information. Don’t get sidetracked and go off topic, and don’t talk about things you don’t know anything about. But say what you know clearly and cleanly, and readers will stay with you until the end.

* Make the most of your resource box. If you can get readers to stick with you to the end of the article, you get your payoff – the resource box. Your information will include a link back to your website and any other information you want people to know. Remember – stay focused, and keep them wanting more.