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From the time of its inception, popunder advertising has had mixed reviews. Some Internet users hate popunders, but advertisers love them because they have been shown to be very effective marketing tools. You can dramatically increase traffic to your website – and that traffic can be targeted – if you choose the right tools for your popunder campaign.
Popunders work because your image is the last one the viewers see, and that image stays with them. However, perhaps the best reason these campaigns succeed is that it’s possible to reach both a large and a targeted audience.
In order to ensure success, the person who manages your popunder traffic campaign must attach the popunder windows only to sites that are relevant to your product or service. If your website deals in office tools and accessories, then the campaign can be attached to ads of big companies like Staples or OfficeMax. This increases the power of the popunder as a marketing tool. If viewers don’t like what is available at the big office stores, maybe what you are offering will appeal to them.
The targeted marketing firms that offer these campaigns guarantee a certain number of visitors to your website, so you have nothing to lose. Make certain that the company you choose has a money-back guarantee if you don’t get the number of visitors promised.
The other advantage of popunder campaigns is that you see results right away. It’s not unreasonable to think that you can get this type of campaign set up and start driving visitors to your site within 24 hours.
Popunder campaigns give you a variety of options, at a price that is a fraction of what you’d pay for pay-per-click search engine advertising. Typically, popunder campaigns allow you to choose how many visitors you want coming to your website every day – ranging from hundreds to thousands. You can also make changes to your popunder in the middle of a campaign if you choose. If the ad you are running is not yielding the results you’d like, then you can re-evaluate it and make adjustments or insert an entirely different ad.
Popunder campaigns are great for testing new messages and new products. It’s one of the few advertising strategies that has the ability to fine-tune the campaign as it runs.
Affordable. Instant. Flexible. What more can you ask of a marketing campaign?
This post was written by
I have been doing SEO for 15yrs now!
Chris Robertson
