Banner Ad Advertising: Tips to Increase Click-through Rates

Measuring the success of an online marketing campaign is an important aspect of online marketing. You can only truly know that your marketing campaign is successful by tracking it and measuring its success. Banner ad advertising has become very popular. Many online marketing campaigns are applying online banner advertising to improve sales. There are many different methods of measuring the success of a banner ad campaign. However, the most effective method is using Click-Through Rates (CTRs).

CTRs measure the number of times that your advertisement is clicked on by Internet users. The figure is presented to you as a percentage. In the past, CTRs of about 5% were considered good and 2 – 3% was considered average. This meant that out of every 100 Internet users who viewed your ad, only 5 users clicked on it. However, there has been an increase in the number of online banner advertising campaigns and Internet users are becoming more sensitive to banner ads as a result. Having a CTR of about 0.3% is considered the average for good banner ads. This means that an average of 3 users out of 1000 Internet users who viewed your ad clicked on it.

If you are planning on running or already have a banner ad advertising campaign, you probably don’t want to fall in the average bracket. You are probably looking to fall in the above average bracket and increase your CTRs. The following tips will help you improve your CTRs and make your online banner advertising campaign a success.

Before you launch your advertising campaign, it is important for you to have a target in mind. You should set your goals so that you can work towards achieving them. This is also true for those who have already started their marketing campaign. Learn what you can about click-through rates and set a clear and defined goal. This will give your campaign direction. Ensure that your goal is attainable.

A common mistake made by Internet marketers is the failure to identify their target market. Many people use online banner advertising on websites that are in no way related to what they are marketing. This will greatly reduce your CTR. Determine your target audience and place your banner ads on websites that they are most likely to visit. You are sure to see your CTR rising as you include target specific ads in these websites.

Be creative with your banner ads. Since there are so many banner ads on the market, you need to give your audience something extra. Although many websites set restrictions as to the type and size of banner ads that are allowed on the site, you can still make your banner ads stand out. It is now possible to use rich media graphical banners. These banners have proved to be 400% more effective than the regular banner ads. They can expand when the web page is opened and continue to change as long as the web page is open. This allows you to offer visually stimulating banner ads to your audience.