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As a business owner you surely have a product or service you want to sell to your customers. You understand that there is a market for your product and you are seeking to advertise your product to that market by means of the Internet. Perhaps you have spent time and money investing in a website that is well optimized for search engine visibility and you are now ready to move into email advertising as a marketing strategy for your product.

You Must Have a Strategy

As useful a form of advertising as emails undoubtedly are, they must be implemented as part of a business plan that is targeted and has purpose. Strategies may include building a list of people who want to receive information about the services or products you have to offer. The email’s content and ability to attract the interest of the customer will contribute to your customer’s decision to read and take action on the email, or simply to delete it. Strategically planning its contents will determine much of the success of the email.

Customers may also be added to a mailing list by forming a network with other businesses that offer similar services (but are not direct competition). Often a customer who is interested in receiving information from one source will follow a link to a site offering similar products or services and sign up for their emailed information. Networking in this way can be a very effective marketing strategy.

You Must Follow Up

Emails that produce customer responses must be immediately followed up on. Excellent customer service etiquette suggests that customer inquiries should be responded to within 24 hours. You may decide to follow up with a limited time sales offer, or a way for the customer to get additional information about the product or service that they’re interested in. However you do it, remember that’s it’s essential that together with an email advertising strategy, a strategy for follow up and response is planned for and followed.

You Must Keep Track of Results

The feedback and ability to analyze the success of emails in increasing traffic and sales results is an important stage in strategic planning. The information you gather from the feedback can be one of your most valuable resources in planning future email advertising strategies. One way to keep track of this information is to hire a professional Internet marketing company that will not only help you plan your strategies, but will help keep track of how many people visit your site, and what your conversion rate is.

Email marketing is an effective way to boost the sales on your site, but it must be done in a way that makes people want to take action. Don’t just send out any email to your potential customers, but instead, do it in way that will bring you the best results.

This post was written by

Chris Robertson – who has written posts on Website Promotion Strategy.
I have been doing SEO for 15yrs now! Chris Robertson

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