Two Article Marketing Tips to Increase Your Sales

If you havent yet utilized content articles as a way to increase the traffic to your web site and boost sales, then you just may be missing out on the best possible way to put your site on the map. After all, the Internet is all about content, and in fact, its the single most important thing that drives traffic and sales. But if youre going to make use of this powerful sales tool, then youll need to go about it the right way. Here are two article marketing tips that will get you started.

Make Sure Youre Found

You can write the best article out there, but if the search engines cant find it, it wont do you any good. The content that is the most successful in driving people to a site has been Search Engine Optimized (SEO). This is strategy that helps the search engine spiders find the article, and then bring it up in the search results. For instance, if you sell vintage handbags on your site, then your articles should be written on that subject with specific words, or keywords, used that will help the spiders categorize your article so that it will come up when someone searches for those word. If you dont know how to best optimize an article for the search engines, it might be worth the investment to hire a professional who does. The worlds best and most informative article about vintage purses may be somewhere online, but if its not SEO, then it will simply sit in obscurity.

Make Sure Youre the Source

There are generally web sites within every topic or subject that are considered the Go-To source for information. For instance, if youre suffering from some sort of illness, you may go to Web MD to look up the symptoms. These sites have hundreds, if not thousands of articles on every aspect of their product or service, and the person looking for information on the topic will never have to visit another site. The goal for your web site should be to be that sitethe Go-To site for your industry. The way to do this is post as many well-written, informative, SEO content articles as you can. Build them up slowly if you have to, but the key is to post them. And remember, once you get a following, your customers will expect you to keep them up to date on the industry, and you can do that by adding new content every month.

Keep in mind that while these are two great article marketing tips, it wont do you any good to follow them unless you can write professional, informative SEO articles. If not, an investment in a company that provides these services will take you a long way toward your financial goals.