Using Subscriber Internet Marketing Tools

When looking at Internet marketing options for your online business, you never want to overlook the value and importance of your very own customers. For instance, if you offer people information or services in the form of newsletters, ezines, articles, or e-courses, you can set up a page within your site for subscriber feedback. As new people visit your site and are invited to read what other customers have to say, you instantly have a powerful marketing tool.

A subscriber marketing tool can actually serve you better than other marketing strategies in many instances. In addition to having feedback for other prospective customers to review, this form of marketing does much more. For instance, you can also take the information being provided about your company, product, or service, and make needed adjustments so you better your processes, thus becoming an even more competitive online business.

Some helpful tips you might consider when using a subscriber marketing tool include:

* Website Statistics – Whether capturing statistics manually or investing in a special software program, you need to know what is happening with your site. If you were to look at these numbers daily, you would have a much better understanding of what is and is not working, again allowing you to make needed changes. Information included in statistics would include overall number of visitors, the number of times a particular ezine, newsletter, or e-course was read, etc.

* Listening to Customers – With the use of a subscriber marketing tool, it is absolutely imperative that you listen to what existing and prospective customers are saying. In other words, if you receive a complaint or suggestion, take it to heart. Respond to the customer so he or she knows the information was heard and that it will also be acted on.

* Website Forums – Forums can be very advantageous to your site. These open or public forums are simply gathering areas where people can go to discuss things relating to your business. If people are not leaving direct feedback on your site, you can read through posted comments and learn exactly what the customer is saying.

* Surveys – With a subscriber marketing tool, you also want to provide visitors with an occasional survey asking them what they think about the product or service being sold on your site, as well as pricing, shipping, customer satisfaction, and so on. Again, you have a great opportunity to use this information to make your online business powerful and highly profitable.