3 Reasons Why You Should Have a Business Blog

If you don’t already have a business blog, you may be wondering what all the fuss is about. After all, if you speak to any internet marketing pro, they will tell you that having a business blog is one of the most important parts of your internet marketing strategy. So, if you haven’t taken the leap, here are three reasons why you should do so quickly.

Reason #1: A Business Blog Gives You Authority

It’s important to be considered an expert in your field by potential customers because that raises their trust in your and your products or services, and one of the best ways to give yourself that authority is to have a well written and informative blog. Today’s consumers are savvy enough to thoroughly research a product before they pull out their credit card, and the way they research is by reading online content. If your blog gives them the information they’re looking for in a way that makes them see you as the expert in your field, they will likely look to your company when they’re ready to buy.

Reason #2: Search Engines Like Business Blogs

With all of the changes to Google’s algorithms, it only makes sense to do all you can to get your website at the top of the listings. Google has made it clear that informative and useful content will do just that. And in addition to using your content to bring your business higher up in the rankings, you can also link to your blog from your website, and vice versa, in order to get an even better search engine ranking.

Reason #3: A Business Blog Builds Client Relationships

Do you read any blogs on a regular basis? If so, then you know how it feels to build a relationship with the blogger, even though you may have never met her. When you invite readers into the world of your business, it creates an intimacy that, many times, leads to initial or increased business. Think about it—bloggers are the new celebrities in our culture, and that’s why a good blog can do wonders for your business.

Of course, writing a blog isn’t easy, especially for someone who spends so much time running a business. Our business blogging service is the answer for thousands of business owners who understand the importance of creating a blog, but simply don’t have time to do it themselves. If you’re one of the few who don’t already have a blog set up for your business, contact us today and let’s get started.