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The Importance of High PR Backlinks
Why High PR Backlinks Are More Important
If you've been working on building the authority and ranking of the website for your business, chances are you already know that backlinks are vital to getting your web pages to show up high in the search engine results. But did you also know that some backlinks will get you a lot more attention from the search engines than others?
High PR backlinks are incoming links from web pages that Google considers to be very popular. The Google PageRank algorithm considers many factors to assign a rank to the web pages it indexes. Those factors include how many incoming links it has, how authoritative the links from other pages are and the quality of the content provided on the page.
The assumption behind the algorithm is simple. If a lot of people find the information provided on a web page to be useful and informative, there's a very high chance that the information is, in fact, useful and informative. Thus, Google considers pages with high PR to be very authoritative.
When your website gets a link from one of these pages that Google has decided are very authoritative, the search engine figures the information on YOUR website must be of very high quality. Because of this, high PR backlinks carry far more weight with search engines than those with PageRanks of 2, 3 or 4. If you can score high PR backlinks from even one page with a PageRank of 9, you'll see an immediate boost in your position in the search engine rankings.
Of course, high PR backlinks aren't easy to come by. You could spend weeks even months cultivating relationships with webmaster of highly popular websites. The other option is to hire a company like Backlinks Unlimited to mount a link-building campaign that will net you authoritative, relevant high PR backlinks to the website for your website.
Written by on 12.21.2012
