How to Get .GOV Backlinks for Your Website and Why It Matters

Few backlinks give you the juice you'll get from gov backlinks links from pages put up by government entities. When a .gov page links to your business website, the Google monster figures that you must really know what you're talking about, and when Google believes that you know what you're talking about, it assigns your website a high authority score in its algorithm.

If that's all a little confusing, take a deep breath. The biggest take-away from that little lesson is that .gov backlinks are very, very good for your position on the search engine results pages.

Essentially, the Google engineers figure that if your content is so factual and informative that a government entity will link to it, it must be really good. The more relevant the .gov backlinks are to the content on your page, the better the ranking, but simply even being linked to a government website can lift your web pages from second page to high first page status.

Of course, it's not easy to get those .gov backlinks. There are a few things you can do to increase the chances of getting incoming links from .gov websites.

Check the Tourism Pages

Many local and state governments have a section of their website for tourists and newcomers. If your business is a hospitality business, restaurant or a business that provides services for visitors and newcomers to your city, thereís a good chance you can get a link from the tourism pages to your website. If your town doesn't have a page for visitors, contact the person who manages the town website and suggest that they include one. Itís a good way to score .gov backlinks to your business.

Provide Useful Information

Another way to score .gov backlinks, particularly local .gov backlinks, is to provide information and content thatís useful. If you're a locksmith, for example, you could offer to write a page of security tips for your local police department.

A cleaning service might contact the local arm of the environmental protection services and offer to write a list of green cleaning products and tips in return for a link to your business website. Of course, there's an element of luck in scoring .gov backlinks unless you're proactive about it.

One surefire way to get incoming .gov backlinks is to purchase a package of backlinks from .gov pages from a professional link building service like Backlinks Unlimited. The boost you'll get in SERP position will make it more than worth the cost.

 

Written by Chris Robertson on 12.21.2012