Best Performing Display Ads
Point of Purchase Advertising that Works
Brick and mortar retailers have always understood the power of POP advertising, but few online
retailers have harnessed the power of their best performing display ads to push point of purchase
advertising online. New technology has created more effective and interactive types of display ads as
well as new ways to serve display ads to your customers. The result is point of purchase advertising that
works far beyond most other types of advertising.
The best performing display ads at point of purchase, prompt customers who ARE ALREADY SOLD to buy
just a little bit more. This type of upsell is one of the best ways to leverage your checkout page, which
should include your best performing display ads for the category in which the customer is shopping.
Your website should serve display ads for related items, suggestions for accessories and special
offers “tailored just for you” to engage your customer and prompt one more sale.
Don't count on standard, basic banner and display ads for point of purchase advertising. Instead, take a
look at some of the best performing display ads in your network. Ads that use carousels, tabs, video and
slideshows perform especially well at checkout because they encourage your customer to shop a little
Can the best performing display ads work as point of purchase advertising for you? Find out just how
much point of purchase advertising that works can boost your bottom line. Contact the marketing
department of a top online advertising agency.
Written by on 7.25.2012