How to write effective sales email messages...
Keep line length short. Don't make people scroll from left to right to read your email messages. 60-70 characters should be the maximum length of your lines. If your email software doesn't word wrap, use your <ENTER> key.
Always reply to your email messages promptly. When someone responds to your email messages with an interest in your products, it is as though they have entered your store. If you wait too long to reply, your potential customers have long since left your store whether you realize it or not...
Remember, you represent your online business. Every email message you write is being sent to a potential customer.
Keep to the point. Everyone's time is important. Be clear and concise. Do not use cliches or puns.
In your email ads, use words that are "proven" order pullers. Use words that create excitement, curiosity, motivation and above all action! For a listing of words that have PROVEN to be successful in a variety of sales ads click here.
Typos and spelling mistakes immediately label you as sloppy, careless and unprofessional. Don't make these mistakes in your email advertisements.
Keep to the point. Everyone's time is important. Be clear and concise. Do not use cliches or puns.
In your email ads, use words that are "proven" order pullers. Use words that create excitement, curiosity, motivation and above all action! For a listing of words that have PROVEN to be successful in a variety of sales ads click here.
Typos and spelling mistakes immediately label you as sloppy, careless and unprofessional. Don't make these mistakes in your email advertisements.
Not everyone uses the same email program as you. Some email programs make HTML based email messages look awful. In many cases sending email as plain text is the best option.
Your subject line should stop readers and draw their attention. You may want to experiment with different subject lines for your sales emails. Then, your first sentence must hook them. In the next sentence make the BIG PROMISE. The promise needs to be detailed and specific in order to be believable. Email advertising can work wonderfully if you are careful in how you do this.
Your subject line should stop readers and draw their attention. You may want to experiment with different subject lines for your sales emails. Then, your first sentence must hook them. In the next sentence make the BIG PROMISE. The promise needs to be detailed and specific in order to be believable. Email advertising can work wonderfully if you are careful in how you do this.
Keep line length short. Don't make people scroll from left to right to read your email messages. 60-70 characters should be the maximum length of your lines. If your email software doesn't word wrap, use your <ENTER> key.
Always reply to your email messages promptly. When someone responds to your email messages with an interest in your products, it is as though they have entered your store. If you wait too long to reply, your potential customers have long since left your store whether you realize it or not...