Reasons for Email Marketing & Advertising to be Part of Your Web Promotion Strategy

Have you been wondering whether email marketing should be part of your online strategy? Reaching your customer base and potential clients by email to announce new products, build your brand awareness and cement loyalty is a tactic that Internet businesses should definitely contemplate. If you're still not sure it's a good option for your company, consider the five main reasons that all successful online companies use email marketing.

1. Email Marketing Multiplies Your Impact: The ability to send email messages containing information about products and promotions to thousands of people at once is, of course, the most obvious reason for marketing by email. Cultivating a healthy, up-to-date email list and staying in regular contact with that list allows you to expand your impact far beyond that of even the most optimized website.

Keep in mind a proven rule of marketing, which is that the possibility of a sale increases every time you "touch" a prospect with your message. Well-planned autoresponder series and newsletters allow you to communicate often with people who need your products and services.

One additional advantage to developing email campaigns for product launches and other promotions is that they can be easily customized for your affiliates. This ease of marketing will win loyalty from your affiliate base as well as driving more sales from their lists.

Smart online business owners also recruit great affiliates by offering a turn-key marketing package, including a series of email messages, for every product and special promotion. By controlling the way in which your products are being offered to their customer lists, you can increase both sales and customer satisfaction.

2. Email Marketing is Relatively Inexpensive: The cost to produce and send quality email marketing campaigns is far less than direct mail or telemarketing. Working through a Internet marketing firm that specializes in setting up effective campaigns can also be an affordable option. Consider doing this if you haven't developed your list or aren't sure how to work with autoresponder series.

Testing several different email campaigns and tracking their conversion rate is a simple, cost-effective process. By doing so, you can quickly learn, without creating multiple marketing pieces, what works well with your audience. Again, a good marketing Internet marketing specialist can help you test your campaigns.

If your online company is experiencing a drop in sales, email marketing and testing can be an effective, inexpensive addition to your strategy.

3. Email Marketing Allows You to Strengthen Your Brand: The first goal of marketing is to establish your brand with potential clients. Well-designed products and websites are the foundation of your brand. Well-written messages sent to your email list can reinforce your brand and drive traffic back to your websites.

Each time a consistent message about your products is sent to your list, your brand is imprinted more firmly in the minds of potential customers. There are few other ways to become memorable so quickly to such a large segment of the buying public.

4. Email Marketing Keeps You Nimble in Changing Markets: Being able to react quickly to changes in your market is particularly important when selling online. Few market sectors are immune to the fickle nature of online shoppers.

When you see customer purchasing trends shifting, you can quickly rewrite marketing messages to emphasize different products. Being seen as responsive to the needs of customers becomes easier when you're communicating your message to thousands of people at once via email. This perception, of course, gives potential customers another reason to do business with you.

One more plus to using email campaigns to shift gears quickly-compared to creating and printing new direct mail pieces, developing a new set of autoresponders or a revised newsletter is significantly less expensive.

5. Email Marketing Builds Repeat Sales: One form of email marketing focuses on gaining new customers. Another very important goal of email campaigns is to increase repeat sales with existing customers. Think of it this way; if you're not doing a good job of retaining those customers and selling products to them, you'll be spending all your time and energy finding new clients.

Wouldn't it be better to have both? Your client base will be much stronger with satisfied customers buying new products, as well as having a steady supply of brand new customers. Email marketing allows you to easily create campaigns targeting different groups within your list for different purposes.

Your company's success online depends on your ability to use every tool possible to reach prospects, makes sales and retain customers. In this, online marketing is very similar to selling offline.

Selling on the Internet, however, gives you access to millions of customers around the globe. The challenge is to draw their attention effectively among so much competition.

Email marketing is one of the easiest ways to drive traffic toward websites and increase the chance of a sale. Why not test this theory soon by trying an email campaign for your next promotion? It's a low cost way to experience the full power of the Internet for yourself.

Put the Benefits of Email Advertising to Work for Your Business Now!