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3 Reasons You Need a Blog for Your Local Business

If you run a local business, you may have put off starting a business blog because you don’t think it will help attract local customers. The truth is, a business blog is absolutely necessary for a local business. That’s because more and more consumers are looking for information online before they buy products or services, and that includes those who plan to buy locally. If you operate a local business, here are some reasons why you should consider starting a business blog right away.

Get Word of Mouth Business Via Your Blog

Today’s consumers still rely on recommendations from friends and family when they make their buying decisions, but they don’t pass along the information over a cup of coffee like they used to. Today, people use their social media accounts to let their networks know when they have found a product they are pleased with. And when you run a business blog, it gives them an easy way to recommend your business to their friends by liking, sharing, or tweeting your blog posts.

Boost Your Local Search Engine Results

More and more consumers are relying on local business directories and search engines that use geographically relevant results to find businesses in their area that sell the products and services they need. In order to show up in these search engine results, you will need quality content that points the search engine spiders to your website. One of the best ways to quickly build enough content is to use your blog to create posts that are optimized for local SEO.

Build Your Local Reputation

Local consumers want to do business with the area expert, and maintaining a business blog is one of the best ways to build that reputation in your area. By posting relevant, well researched information about your industry, local consumers will come to rely on you for the information they need. There is just no marketing strategy that can compete with a good reputation when it comes to reaching local consumers.

Our blogging service not only specializes in in creating quality business blogs for our clients, but we also understand how to create localized blogs that use the latest SEO techniques for those businesses that are looking to increase their local business. Give us a call and let us tell you how we can help to build your local market share today.

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Five Important Trends for Content Marketing in 2015

It’s 2015, and content is still king. In fact, content will be more important than ever to your marketing efforts, and that’s true whether you’re connecting with customers face to face or strictly via the Web. However, that doesn’t mean you can just keep churning out random blog posts and hoping something will attract attention. If you want to stand out in an increasingly crowded and specialized field, you’ve got to pay attention to what the latest marketing research shows. These are five important trends to follow in the coming year.

Target Your Audience

Know the audience you want to attract so that you can target your blog posts directly to them. That means knowing not only what information your audience is looking for, but also putting it in the right language and sharing it on the right platform. If you choose to outsource your content to a blog writing service, let them know the demographics of your target audience so they can target their content for best effect.

Search Engine Optimization and Quality Content Will Always Win

Great content and good SEO work hand in hand – but there’s no formulaic way to get your SEO right. According to Matt Cutts, the Google SEO guy, it’s important to get your keywords on the page – but once or twice is enough. At the same time, you can’t neglect good writing and good content. The more unique your content is, the more likely it is to rank highly in the search engines.

Social Media Is Vital to Online Marketing

Facebook, Twitter, LinkedIn, Instagram, Pinterest – the major social media platforms are no longer adjuncts to online marketing. They’re mainstays. Social media marketing is no longer about tweeting links to your blog posts. Each of the social media platforms works best with specific types of marketing and for specific purposes. That’s why our social media marketing service includes content that’s written specifically for sharing on the various platforms.

Coordinate Campaigns Across Multiple Platforms

Despite the fact that each social media platform has its own personality, marketers are discovering that their campaigns work best when they adapt them across several platforms. It can be as simple as publishing a post on a blog, tweeting a single stat from that post with a link back to it on Twitter, sharing the post with a photo and a longer quote on Facebook, and summarizing the post on Google+. All of it should funnel back to a landing page on your business website.

A Media Hub Strategy Works Best

The most effective strategy for marketing will continue to be the media hub – a configuration where your business website is your major online property, and is fed by links from social media accounts and offsite blogs. This kind of strategy allows you to control your incoming links as well as your onsite content, and makes it easier for you to measure the success of your lead generation strategies.

Learn more about how social media marketing and blog writing can help launch your best year ever. Talk to us about our blog marketing and social media services and what we can do for you.

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A Blogging Service Provides the Benefits of a Blog Without the Work

It’s a given that a well-written blog is an asset to your business on the Web. Blogs attract traffic, drive engagement, allow you to highlight your products and expertise, and help feed the Google monster’s never-ending appetite for fresh content. Unfortunately, building and maintaining a high-quality blog requires a certain level of expertise – and a lot of time. What if you could get all the benefits of blogging without the work, deadlines and headaches that go along with it? If your first reaction to that question is “Where do I sign up for that?” then you’re a prime candidate for a blogging service.

Why Choose a Blogging Service?

Over the past several months, Google has hit low quality blogs hard. Companies that were garnering healthy traffic – and high profits – with scraped content, automatic RSS feeds and “guest blogs” that were little more than link exchanges found their traffic taking a nosedive as the latest Google changes took effect. The blogs that survived the purge are those that consistently deliver high-quality content. The best blogging services will offer you packages that include one or more blogs – either on your site or offsite to provide good backlinks – with well-written, interesting posts added on a regular basis.

In addition, the better services go beyond writing content for your blog and do the work of promotion for you. Depending on the service and the options that you choose, that may include:

  • Pinging the blog directories and submission of new posts to search engines after each post
  • Links within posts to your website, including deep links to bring traffic to important pages
  • Natural use of keywords in links to your website to improve your website’s credibility
  • Unique, professional content that helps build your reputation as an expert in your industry

Blogging for SEO and Exposure

Blogs that regularly link back to your main website are a great way to build credible backlinks – something that’s becoming ever more important as search engines turn their sights on those buy-by-the-hundred backlink farms that have been so popular. A good blogging service understands the importance of linking strategically to insulate you from search engine penalties while building your online visibility and exposure.

If you’re looking for new ways to increase your traffic and boost your bottom line, but don’t have time to invest in writing blog posts every week, check out our blogging services. You’ll be amazed how good they can make you look.