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New Study Shows the Challenges Website Owners Face with Content Marketing

A new study titled Content Marketing Trends conducted by Allegra shows that 51 percent of small and medium business owners consider the “lack of content creation resources” the most challenging obstacle to content marketing success. It’s widely recognized that content marketing, such as blog postings, are the key to a successful online presence, but not until this study have experts realized just how difficult it is for some business owners to get the content they want created.  Here are some other fascinating results from the benchmark study:

  • Only 14 percent of business owners say content marketing has not been successful for them.
  • The biggest obstacle for business owners when it comes to content creation is the lack of content creation resources. In other words, they don’t know where to find quality content.
  • Half of the companies surveyed said that they plan to increase their content marketing budgets this year.
  • 28 percent of those interviewed say that articles are the most difficult content to have created.
  • 55 percent say that articles, like blogs, are the most effective content in their content marketing strategies.
  • 84 percent of those surveyed say that they outsource all or a part of their content creation, which allows them to access specialized skills and capabilities not available to them in house.
  • Researchers talked to more than 50,000 marketing sales, and business professionals to get the results from this landmark study.

At Majon, we understand the need for consistent, quality and well-researched content. After all, with each algorithm change, Google is making it more and more important for websites to not only have a wide variety of content pages, but those pages have to be well researched, written well and relevant to the  site. We hear from our customers time and time again how they can’t believe an outsider could write so knowledgeably about their industry. But that’s what we do, and we pride ourselves in providing business owners with unique content so they can take advantage of one of the best and most time-proven methods of driving traffic to their website.

If you haven’t yet realized the impact that quality content can have on your business, give us a call. We will create and maintain a business blog for you, and you will never have to be a part of the 55 percent of business owners who don’t know where to find quality content.

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Five Important Trends for Content Marketing in 2015

It’s 2015, and content is still king. In fact, content will be more important than ever to your marketing efforts, and that’s true whether you’re connecting with customers face to face or strictly via the Web. However, that doesn’t mean you can just keep churning out random blog posts and hoping something will attract attention. If you want to stand out in an increasingly crowded and specialized field, you’ve got to pay attention to what the latest marketing research shows. These are five important trends to follow in the coming year.

Target Your Audience

Know the audience you want to attract so that you can target your blog posts directly to them. That means knowing not only what information your audience is looking for, but also putting it in the right language and sharing it on the right platform. If you choose to outsource your content to a blog writing service, let them know the demographics of your target audience so they can target their content for best effect.

Search Engine Optimization and Quality Content Will Always Win

Great content and good SEO work hand in hand – but there’s no formulaic way to get your SEO right. According to Matt Cutts, the Google SEO guy, it’s important to get your keywords on the page – but once or twice is enough. At the same time, you can’t neglect good writing and good content. The more unique your content is, the more likely it is to rank highly in the search engines.

Social Media Is Vital to Online Marketing

Facebook, Twitter, LinkedIn, Instagram, Pinterest – the major social media platforms are no longer adjuncts to online marketing. They’re mainstays. Social media marketing is no longer about tweeting links to your blog posts. Each of the social media platforms works best with specific types of marketing and for specific purposes. That’s why our social media marketing service includes content that’s written specifically for sharing on the various platforms.

Coordinate Campaigns Across Multiple Platforms

Despite the fact that each social media platform has its own personality, marketers are discovering that their campaigns work best when they adapt them across several platforms. It can be as simple as publishing a post on a blog, tweeting a single stat from that post with a link back to it on Twitter, sharing the post with a photo and a longer quote on Facebook, and summarizing the post on Google+. All of it should funnel back to a landing page on your business website.

A Media Hub Strategy Works Best

The most effective strategy for marketing will continue to be the media hub – a configuration where your business website is your major online property, and is fed by links from social media accounts and offsite blogs. This kind of strategy allows you to control your incoming links as well as your onsite content, and makes it easier for you to measure the success of your lead generation strategies.

Learn more about how social media marketing and blog writing can help launch your best year ever. Talk to us about our blog marketing and social media services and what we can do for you.

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Five Ways a Blogging Service Can Help You Sell from Your Website

If you have a business website, there’s a good chance you’ve thought about starting a blog. You may even have tried to start one, only to give up when you realized how much work actually goes into crafting relevant, well-written content that attracts attention to your website. One of the beauties of working with a blogging service is that you don’t have to think about creating relevant content or remember to promote your blog or make the time to write and publish blog posts. It’s all done for you for a small weekly or monthly fee.  If you’ve never thought about the ways a blogging service can help build traffic and bring customers to your website, these few examples might help you see the value your business could be reaping.

Teach Customers How to Use Your Products

No matter what you sell, your customers are always looking for new ideas on how to use your products. How-to posts are among the most popular types of marketing content you’ll find online. Whether you’re showing your customers how to use wood stain for a cool effect or explaining to executives how to get the most out of your productivity software, you’ve got a ready-made audience and market for your products.

Solve Problems for Your Customers

Does your product solve a problem for customers? A well-crafted blog post can point out solutions your customers may not have considered. From plumbing advice to toilet-training tips, people turn to online sources for advice on some of life’s most common and most frustrating problems. If your blog supplies the answer, you’ve earned yourself a customer.

Be a Thought Leader

Are you an expert in your field? Whether you’re a business consultant, a personal coach or an inspirational speaker, people want to hear from you – and a blogging service can help you be heard. The best services employ professional writers who can supply a steady stream of blog posts focusing on major topics in your industry and help establish you as an expert to consult when they need to know.

Offer Tips on How to Get Things Done

LifeHacker has become one of the most popular sites on the Web by pioneering one simple type of content: tips on how to do everyday things more easily. Short posts on making life better through your products are a great way to attract attention to your website and boost your sales.

Provide Valuable Information

Blogs can provide information that people – your prospective customers – are looking for. The information will vary depending on your industry.  For example, a dentist might explain how various dental services work, and a child care center might offer posts about child development or fun activities to do with kids.  Blog services are expert at tailoring content for your business.

Reap the benefits of blogging without doing the work. Check out the content marketing and blogging services we offer to see how we can help your business prosper.

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