web analytics

7 Ways to Market Your Blog

Do you run a business blog, but can’t figure out how to promote it? Maybe you’re thinking about creating a business blog, and first want to understand everything that goes into marketing one. You’re in luck, because as the longest standing internet marketing company out there, we’ve learned a thing or two about how to market business blogs. Here are seven things you can do to get your blog seen.

#1 Use Your Website to Promote it.

And we don’t just mean placing a blog link in some obscure menu on your site. If you want to build your blog audience, you will have to be aggressive in promoting it. Give it a prominent place on your website, and if you’re serious, include a running tab to the side of your latest posts.

#2 Promote it on Your Print Materials

People love to find good blogs about the things they’re interested in, and if you’re handing out a business card, sending out a letter on your company’s stationary, or handing a potential customer a brochure, chances are, those are the very people who would be interested in your blog. Make sure they can find it by including your blog’s website address on all printed materials.

#3 Create an Email Signature

How many emails do you send out a day? What if everyone who read an email from you also saw your blog address? It’s easy to do by simply creating an email signature that includes a link to your blog.

#4 Post to Social Media

Social media is the mode of communication these days, and there is no better way to get the word out about your blogs than to post them to all of your SM outlets, like Facebook, Twitter, LinkedIn, and Google +.

#5 Write for Other Bloggers

When you write a guest post for another blogger, readers will see that you have a blog of your own, and that can bring you new readers. Just make sure that whenever you write a guest post, it’s compelling enough to make readers want to find out more about your own blog, and provide them a link to do so.

#6 Be Committed

Blogging won’t bring you good results if you just intermittently blog when you feel like it. Readers want to know that they can trust you to provide them with ongoing, relevant content. Create a blogging schedule and stick to it.

#7 Get Help

Finally, if you love the idea of creating a business blog, but don’t think you have the time, energy or skill to do it right, contact us and we’ll tell you how we can not only create the perfect business blog for you, but will also help you promote it.

Share
Comments Off

3 Easy Remedies for Blogger’s Block

If you have tried to start a blog to help market your business, you’re on the right track. Ask any internet marketer and they will tell you that the number one thing you can do for your business is to build a business blog. With it, you’ll be able to establish yourself as an expert, make connections with your readers, and draw people to your site who haven’t done business with you before. But there is one thing that stands between business people and a business blog, and that is time. After all, when you’re running a business, you likely don’t have time to set up a blog, think of weekly topics to write about, do the required research, and then put pen to paper and just write it. If this is the position you’re in, here are three things you can do to make the process simpler.

Create a Blogging Schedule

When you consider blogging just a part of your routine work tasks, it becomes easier to do it. And just as you do with other responsibilities, scheduling the task in your daily calendar makes it that that much easier. In the beginning, you should schedule at least an hour two times a week to work on your blog, and as you grow more accustomed to it, you can probably cut it down to 30 minutes. If you’re already thinking that you can’t possibly spend two hours a week contributing to your blog, you might want to skip to suggestion number three.

Create a List of Topics

Figuring out what to write about is one of the most difficult blogging tasks for some people, and so we recommend that you create an ongoing list that contains ideas for your blog. That way, you can simply go to the next idea on your list during your scheduled blogging time instead of spending the time looking for something to write about. Ideas will come to you throughout the day—just take the time to write them down on your list.

Hire a Blogging Service

Of course, if you truly don’t have two hours a week, or the desire to create and maintain your own blog, you can hire us to do it for you. We offer expert blogging services that include setting up a blog related to your business, creating fresh, new posts for you on a regular schedule, and submitting those posts to RSS feeds so that people will be drawn to your blog.

Share
Comments Off

How to Get Your Blog Readers to Come Back for More

If you run a business blog, then you already know how difficult it can be to get readers to come back week after week to read your latest posts. Luckily, there are a few things you can do that will cause them to look forward to your posts, and maybe even pass along the link to people they know. Take a look at this four step system you can implement to help your blog gain traction with your readers.

 Deliver Great Content

Great blogs are created because they deliver content that readers care about. After all, when is the last time you visited a blog only to be disappointed because the content didn’t live up to your expectations? Maybe you didn’t learn something new, or maybe the way it was presented was lackluster and couldn’t hold your attention. When writing your business blog, do so with your readers in mind and try to deliver what they want.

Entertain Them

Just because you’re writing a business blog, that doesn’t mean you can’t be entertaining or funny. Those people who aren’t looking for great information are probably looking to be entertained. If you have a witty and humorous writing style, you’ll likely find an audience that will follow your posts. Just be sure to make the humor appropriate as you will be representing your business.

Engage Them

If a world of social media, readers want to feel as if they are a part of something, and reader engagement is a huge step towards reader loyalty. The easiest way to do this is by encouraging reader comments on your blog, and the following up with them by responding to the comments. You might also allow your readers to send you private messages—just be sure to answer them quickly to let the know  that you care.

Hire an Expert

Sometimes, no matter how hard you try to get your business blog off the ground, it just doesn’t happen. If you’re frustrated with trying to figure out why your blog isn’t getting any traction, maybe you need to think about hiring a blogging service to do the work for you. We offer blogging services that are proven to build a blog that is worthy of followers. Get in touch with us today to find out how we can help you build the business blog you want.

Share
Comments Off

What’s Involved in Writing a Business Blog?

So you’re heard about the benefits of creating a business blog to help market your business, but you’re not sure about what all goes into creating and maintaining one? Here’s a list of the necessary steps that you will have to take to create a blog that is effective in bringing new visitors to your site.

Step One: Get a Clear Understanding of Your Customers

If you don’t know who your customers are, you won’t know what to write about so that you will hold their interest. So your first step in preparing to write a business blog is to thoroughly research your customer base and find out what they want to read about.

Step Two: Learn About Keywords

When you write a blog, you’ll need to use the keywords that your potential and actual customers are using to search for your products and services. When you do this, your blog will show up in their search results, and that’s what brings new visitors to your site. You will need to learn how to research keywords and then use them in your blog posts.

Step Three: Learn How to Write for the Internet

Throw away everything you’ve ever learned about writing because writing for the internet is a whole new game. People who read online have shorter attention spans, and blog posts need to be written in a certain format and style in order to hold the reader’s attention.

Step Four: Find Pictures to Use in Your Post

Research has shown time and time again that when blog posts contain photographs, people are more likely to read them—and share them with their contacts. You’ll have to learn the art of finding pictures that are good quality and free to use.

Step Five: Include Links in Your Post

You’ll want to include some links in your post to authoritative sites that back up your writing. In addition, you should include some links to your social media sites so your readers will easily be able to share your posts.

Step Six: Hire an Expert if You’re Overwhelmed

We realize that when you’re running a business, you have a lot on your plate, and creating and then maintaining an effective and professional business blog just may be too much. Don’t worry—we offer business blogging services so you can concentrate on running your business, while we build your blog audience. Contact us today and let us show you how we can craft a blog for your business that will have people logging on to read every post.

Share
Comments Off

How a Blog Can Help Your Business, and What to do if You Don’t Have Time to Write One

These days it’s universally understood that if you want to drive traffic to your website, you need a business blog. Readers go online for information about products, services and all sorts of other information they need, and nine times out of ten, they find what they need on a blog. And now that Google is demanding more and more relevant and fresh content, it’s even more important to have one.

Blogging Takes Time

Few people understand just how much time goes into a blog post. First, you have to identify the style of business blog you want, and then determine which keywords will attract the readers that you hope will convert to customers. After that, you will have write a minimum of one post a week, and that post will have to be relevant to your readers and give them the information they’re looking for. In addition, you’ll need to write your blog in a way that entertains them. You’ll also have to check your blog post for grammar and spelling mistakes and make sure it’s formatted in a way that’s easy on the internet reader’s eyes.

Quality Matters

Gone are the days when just anyone could throw up a blog and score high on Google rankings. These days, Google does more than just look at keywords to determine whether or not the blog will ever see daylight in the rankings.  Today, Google demands that the sites that win high rankings delivery high quality content on a consistent basis. Your blog posts will need to be fresh, original and contain enough pertinent information that it’s considered relevant.

There’s More

You didn’t think we were done did you? In addition to writing quality blogs, you’ll also have to get the word out by promoting them. This can be done in several ways, including the proper use of keywords that will increase your credibility, including links in your post that will bring your important pages traffic, pinging blog directories, and submitting each new post to the search engines.

Are You Overwhelmed Yet?

If you’re feeling just a bit overwhelmed about all that goes into just one business blog post, take a deep breath. If you would rather put your energy into running your business, we can help. We offer a business blogging services that includes all of this, and more. If you’re ready to add this powerful online marketing took to your business arsenal, contact us. We’ll show you how business blogging service can increase your bottom line.

Share
Comments Off